The Future of the Middle Class in Africa

About the Middle Class Market

The Middle Class market is a demographic segment of the population that is characterized by a moderate level of income and wealth. This group typically has a higher level of education and is more likely to be employed in white-collar occupations. Middle Class individuals are more likely to own their own homes and have access to a variety of consumer goods and services. They are also more likely to be involved in civic and political activities. The Middle Class market is an important segment of the population for many businesses. Companies that target this demographic often focus on providing quality products and services at an affordable price. Examples of companies that target the Middle Class market include Apple, Amazon, Walmart, Target, and Home Depot. Show Less Read more