Animation Global Market Report 2024

Animation is a technique employed to simulate motion by presenting a sequence of slightly differing images in rapid succession. This method encompasses capturing successive photographs of drawings, models, or puppets to create the illusion of movement.

The primary offerings in the animation sector comprise software and services. Animation software refers to computer programs and applications specifically designed for generating animated graphics or images. These include categories such as two-dimensional (2D) animation, motion graphics, three-dimensional (3D) animation, stop motion, among others. Revenue streams in this industry stem from diverse sources such as over-the-top (OTT) platforms, advertising, ticket sales, and other deployment methods such as on-premise and on-demand. Animation finds applications across various sectors including media and entertainment, automotive, online education, and more.

The animation market research report is one of a series of new reports that provides animation market statistics, including the animation industry global market size, regional shares, competitors with an animation market share, detailed animation market segments, market trends, and opportunities, and any further data you may need to thrive in the animation industry. This animation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The animation market size has grown strongly in recent years. It will grow from $355.83 billion in 2023 to $379.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth observed in the historical period can be attributed to several factors, an increased preference for visual storytelling, heightened utilization in film and television productions, expanded integration into video games, heightened adoption in advertising and marketing campaigns, and enhanced application in education and training.

The animation market size is expected to see strong growth in the next few years. It will grow to $499.57 billion in 2028 at a compound annual growth rate (CAGR) of 7%. The anticipated growth in the forecast period can be credited to several key drivers, rising demand for animated content across various platforms, the burgeoning popularity of streaming services, the dynamic expansion of the gaming industry, increasing interest in stop-motion animation techniques, and a growing appetite for 3D animation. Moreover, significant trends expected in the forecast period include advancements in animation technologies such as virtual reality (VR) and augmented reality (AR), innovations in computer-generated imagery (CGI), developments in motion capture technology, and improvements in real-time animation tools. These advancements are set to further enhance the capabilities and appeal of animation across industries, pushing the market towards continued expansion and innovation.

The animation market is poised for growth due to increasing demand in media and entertainment, a broad industry encompassing various forms of content creation, distribution, and consumption aimed at informing, entertaining, and engaging audiences. This rising demand is fueled by shifts in consumer behavior, content diversity, social media influence, and innovative content delivery methods. Animation plays a crucial role in enhancing the media and entertainment industry by providing creative solutions, captivating audiences, and pushing the boundaries of storytelling and visual expression. For example, in January 2024, UK spending on music streaming subscriptions, vinyl, and CDs grew significantly, demonstrating the robust growth of the entertainment market.

Leading companies in the animation sector are leveraging generative artificial intelligence (AI) to develop text-to-3D animation, aiming to streamline the creative process. This technology enables the rapid creation of personalized animations tailored to individual preferences, making animation production faster, more accessible, and cost-effective while expanding creative possibilities for animators and storytellers. For instance, in November 2023, DeepMotion, a US-based animation company, introduced MotionGPT, an AI-powered platform that transforms text inputs into detailed 3D character animations. MotionGPT utilizes advancements in natural language processing and generative AI to automatically generate realistic movements, facial expressions, and body language from textual descriptions.

In August 2022, Cinesite, a UK-based animation company, acquired Squeeze Animation Studios to enhance its global presence and expand its animation content and services. Squeeze Animation Studios, based in the US, specializes in 3D character animation for feature films, video game cinematics, and TV series.

Major companies operating in the animation market are Sony Corporation, NVIDIA Corporation, Adobe Systems Inc., Autodesk Inc., Trimble Inc., DreamWorks Animation LLC, Walt Disney Animation Studios, Corel, Newtek Inc., MAXON Computer GmbH, Zco Corporation, Image Metrics Inc., Smith Micro Software Inc., Video Caddy, Animaker Inc., SideFX, Aardman Animations Ltd., Triggerfish Studios, Animation Sharks, Bondware Inc., EIAS3D LLC, Blue Sky Studios, Grafton Animation Studios, Pixologic Inc., Exocortex Technologies Inc.

North America was the largest region in the animation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the animation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The animation market consists of revenues earned by entities by providing services such as architectural visualization, and product visualization. The market value includes the value of related goods sold by the service provider or included within the service offering. The animation market also includes sales of powerful computers, graphics processing units (GPUs), digitizing tablets, and motion capture systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.