Asia-Pacific Air Purifier Market Outlook, 2028

Air pollution is a key growing risk factor for illness in the region, considerably contributing to the disease burden. Poor air quality affects both rural and urban places. Many cities in the region are suffering from severe levels of air pollution as a result of increased industrial activity, which is projected to fuel the region's air purifier market. The overall carbon dioxide emissions in Asia-Pacific in 2019 were approximately 17269.5 million tonnes (MT), which was higher than the region's emissions in 2018, which were 16863.3 MT. The region's increased carbon dioxide emissions reflect the region's reliance on the use of coal, crude oil, and natural gas for diverse reasons, which when burned emit carbon dioxide and other hazardous gases into the atmosphere. In recent years, the government and other stakeholders in India have placed a greater emphasis on combating residential air pollution. Several government programmes to minimise air pollution have been developed in recent years. This is likely to drive the country's air purifier market.

According to the research report, Asia Pacific Air Purifier Market Outlook, 2028, the market is anticipated to reach USD 10.61 Billion by 2028 with a CAGR of 8.17%. The increasing prevalence of airborne diseases and increasing levels of pollution in urban areas across the region have been the key factors favouring the growth of this market for air purifiers. Also, the Asia-Pacific population is growing health consciousness mingled with the improving standards of living and rising disposable incomes. There is a rising awareness pertaining to the harmful impact of air pollution is also driving the adoption of air pollution control equipment, especially in developing regions like Asia. Growing demand for a healthy lifestyle, especially among the urban youth, is expected to be a significant contributor to the growth of this market in the coming years.

China, as a result of fast rising energy demand and an expanding number of commercial and industrial operations, releases a vast number of dangerous gases and pollutants into the atmosphere. The country is anticipated to be Asia-largest Pacific's market for air purifiers. Furthermore, for the past two decades, China has been a driving force in the global manufacturing industry. The country is a global leader in the steel, chemical, electricity, and cement industries, as well as a major player in the petrochemical and refining sectors. These sectors typically emit a large amount of carbon dioxide and other hazardous gases into the atmosphere, which can lead to a variety of health problems. In 2019, China consumed 81.67 Exajoules of coal, accounting for approximately 66.8% of overall Asia-Pacific coal consumption. China's increasing share of coal usage, which emits carbon dioxide and other gases when burned, has a direct impact on the country's air quality and is expected to drive the country's air purifier market. Rapid industrialisation and urbanisation are causing significant levels of pollution in major Chinese cities. The Ministry of Environmental Protection set tough anti-pollution targets on 28 cities surrounding Beijing, resulting in an increase in the number of air purifiers installed in most residential, commercial, and industrial buildings throughout these areas. As a result of the aforementioned factors, China dominating the Asia-Pacific air purifier market during the forecast period.

Indonesia plans to build more coal-fired power plants in Jakarta, potentially increasing air pollution and increasing the use of air purifiers. Sharp's air purifier with plasma cluster technology, which generates positive hydrogen ions and negative oxygen ions and deactivates some viruses, saw a five-fold rise in sales in Indonesia in September 2020. Every month, about 10,000 air purifiers equipped with Sharp's plasma cluster technology were sold. In India, however, the market for air purifiers is primarily concentrated in northern India. Philips India released a new 3-in-1 multipurpose air purifier with purify, heat, and fan features in December 2021. It has a HEPA filtration technology, which claims to remove 99.95% of air pollutants. South Korea's air purifier market is quickly developing, owing largely to rising demand as consumers become more concerned about fine particles. LG Electronics Co. Ltd will offer a face mask with a built-in battery-powered air purifier in August 2020 to provide filtered air indoors and out. Two H13 HEPA filters are included in the air purifier. The mask includes an 820 mAh battery that provides up to 8 hours of performance in low mode and roughly 2 hours in high mode.

In 2022, the commercial sector dominated the market, accounting for more than 61% of total sales. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities are all commercial uses for air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odours from the air, thereby improving air quality. Air purifiers are used to eliminate allergens, airborne pathogens, and odours from the air in dentistry and medical laboratories, as well as veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals, in order to preserve indoor air quality for patients and workers. Due to the increasing frequency of airborne diseases and rising levels of pollution in metropolitan areas around the world, the residential category is estimated to increase at a CAGR of more than 9% during the forecast period. Furthermore, as living standards and disposable incomes rise, so does global health consciousness. The use of air pollution control technologies is increasing as people become more aware of the detrimental effects of air pollution. Growing demand for a healthy lifestyle, especially among urban youth, is likely to contribute significantly to market growth in the coming years.

HEPA led the market in terms of Technology Type, accounting for more than 75.53% of sales in 2022. HEPA filters, which are particularly effective in trapping airborne particles, catch pollen, dust, smoke, and bio-contaminants. HEPA filters' improved quality and dependability in removing airborne particles are projected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are made up of fine powdered or granular particles of carbon that have been treated with oxygen to open the pores of carbon atoms. This increases the surface area and porosity of the carbon, increasing its ability to absorb airborne particles. These filters trap gases and odours emitted by cooking, mould, chemicals, pets, and smoke. Ionic filters do not need to be updated frequently, which increases their market penetration. However, because the production of ionised air and ozone during the purification process causes respiratory ailments such as asthma, the technology's application is likely to be limited. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators are some more air cleaning technologies. Photocatalytic oxidation can transform harmful gases and minuscule particles as small as 0.1 millimetres into safer molecules. This treatment removes VOCs, bacteria, and chemically active substances.

The portable air purifier category led the air purifier market in 2022, accounting for over 74.91% of total revenue. The popularity of portable air purifiers stems mostly from its portability, ease of operation without requiring structural changes in the home, and ease of maintenance. Furthermore, the portable air purifiers' wide range of features, including smart controls, sensors, several filtration layers, and mobility, make them perfect for domestic or residential applications. Because poor indoor air quality diminishes productivity, causes disease, and increases the risk of chronic pulmonary problems, a portable air purifier is essential for breathing clean air.

Covid-19 Impact:

The COVID-19 pandemic has increased the demand for air purifiers, with the growing awareness of COVID-19 associated respiratory ailments and the rising need to curb cross-contamination. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Major Companies present in the market:

LG electronics, Dyson, Daikin, camfil, Wnix co ltd, coway, Electrolux, Midea Group, Blue star, Blue Air, Philips Electronic N.V, Eureka Forbes, Whirlpool corporation, Honeywell international Inc., 3M, Sharp, ADA electrotech, carrierHOKO home appliances, Guangzhou Olansi Healthcare.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Air Purifier market with its value and forecast along with its segments
• Country-wise Air Purifier market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• South Korea
• Australia

By Application Type:

• Residential
• Commercial
• Industrial

By Technology Type:

• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type:

• Fixed or In-duct
• Portable or Standalone

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.