Asia-Pacific Athletic Footwear Market Outlook, 2028

The term athletic shoe is a generic name for the type of footwear primarily designed for sports or other forms of physical exercise, although they are also used for casual activities. As incomes have risen across the Asia-Pacific region, consumers have become more willing and able to spend money on premium athletic footwear products. Many consumers are now seeking out high-quality, fashionable athletic shoes as a way to express their personal style and status. Furthermore, as awareness of the benefits of physical activity has increased, more consumers across the Asia-Pacific region are engaging in regular exercise and sports. This has driven demand for high-performance athletic footwear products that can help improve athletic performance and reduce the risk of injury. Moreover, social media platforms such as Instagram and WeChat have had a significant impact on fashion trends in the Asia-Pacific region. Many consumers are now looking to social media influencers and fashion bloggers for inspiration on how to style and wear athletic footwear products. In addition, Western brands such as Nike, Adidas, and Under Armour have long been associated with athletic footwear and sports culture. As Western culture has grown in popularity across the Asia-Pacific region, so have these brands. In addition, The Asia-Pacific region has become a popular destination for sports tourism, with major events like the Olympics, the Asian Games, and the World Cup being hosted in the region. This has led to increased demand for high-quality athletic footwear as sports enthusiasts and athletes travel to the region.

According to the research report Asia Pacific Athletic Footwear Market Outlook, 2028 the Asia Pacific Athletic Footwear market is expected to grow at more than 4.5% CAGR from 2023 to 2028. According to the report, the market is segmented into five major countries, including China, Japan, India, Australia, and South Korea. Among them, China is the major provider of athletic Footwear products across the globe, which significantly encourages its global trade operations. During the forecast period, the athletic footwear market in China is expected to grow at the fastest rate. The rising level of health consciousness among China's emerging middle-class population, as well as the country's expanding athletic landscape, are driving the country's athletic footwear market's steady expansion. The industry is dominated by well-known brands such as Nike and Adidas, but domestic companies such as Anta and Li Ning have seen rapid growth in popularity in recent years. Furthermore, South Korea is known for its K-fashion (Korean fashion) trend, which has influenced the design of athletic footwear in the country. Many brands have incorporated unique Korean design elements, such as bold patterns and bright colors, into their products to appeal to local consumers. Moreover, In Australia, there is a growing trend towards sustainable and eco-friendly athletic footwear products. Many brands have launched product lines made from recycled materials or materials that are more environmentally friendly than traditional synthetic materials.

The rise of social media influencers has undoubtedly played a significant role in shaping consumer behavior in the Asia-Pacific athletic footwear market. With the increasing popularity of social media platforms like Instagram, Facebook, and YouTube, many consumers in the region are turning to influencers and celebrities for inspiration and guidance on what to buy. Some of the most successful brands in leveraging celebrity endorsements and sponsorships in the Asia Pacific region include Nike, The American sportswear giant has partnered with several high-profile athletes and celebrities in the Asia-Pacific region, including Chinese basketball player Yao Ming and Indian cricket star Virat Kohli. Furthermore, Adidas is The German sportswear brand has teamed up with Korean pop group BTS, one of the biggest music acts in the region, as well as Chinese basketball player Jeremy Lin. Moreover, Puma is The German Sportswear Company has partnered with Korean actress and singer Suzy Bae, as well as Indian cricket captain Virat Kohli. Moreover, Reebok is The American sportswear brand has partnered with Indian actress and fitness enthusiast Katrina Kaif. In addition, ASICS is The Japanese Sportswear Company has signed Korean actor Lee Min-ho and Chinese actress and singer Yang Mi as brand ambassadors.

Based on product type, the market is divided into running shoes, training and walking shoes, sports shoes, aerobic and gym wear shoes, trekking and hiking shoes, and others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, running shoes, training shoes, and walking shoes had the highest market share during the forecast period. The Asia-Pacific region has a growing population of fitness enthusiasts who regularly engage in activities like running, training, and walking. As a result, there is a high demand for athletic footwear that is specifically designed for these activities. Furthermore, running, training, and walking shoes are versatile and can be worn for a variety of activities, making them a popular choice among consumers who want footwear that is suitable for both athletic and casual wear. Sports shoes are expected to have the highest CAGR during the forecast period, reflecting the increase in the popularity of sports and fitness activities in the Asia Pacific, particularly among younger generations. Sports shoes are designed to provide comfort, support, and protection during high-intensity activities such as running, basketball, soccer, and other sports.

According to the report, the market is segmented into tennis shoes, soccer shoes, basketball shoes, cricket shoes, and others. Among them, soccer shoes are leading the market with higher revenue generation in 2022. Soccer is the most popular sport in the world, and it is especially popular in the Asia-Pacific region. Millions of people in countries like China, Japan, South Korea, and Australia play soccer, and many of them are passionate about the sport. Furthermore, there has been a growing interest in soccer in the Asia-Pacific region, especially among the younger generations. This has led to an increase in demand for soccer shoes as more and more people take up the sport. The Cricket segment has a more than 10 % CAGR during the forecast period. Cricket is one of the most popular sports in the Asia-Pacific region, especially in countries like India, Australia, and others. For instance, there are different types of cricket played in the Asia-Pacific region, including test cricket, one-day cricket, and T20 cricket. Each of these formats requires different types of shoes, which has contributed to the growth of the cricket shoe market in the region. Moreover, many of the world's top cricket players are sponsored by athletic footwear brands, and their endorsements have helped promote cricket shoes in the Asia Pacific region. For example, players like Virat Kohli, Steve Smith, and Rohit Sharma are all sponsored by major athletic footwear brands and are very popular in the region.

Based on the report, the market distribution channel was segmented into hypermarkets and supermarkets, specialty stores, brand outlets, online channels, and others. Among them, hypermarkets and supermarkets have the largest market share in the Asia-Pacific athletic footwear market. Hypermarkets and supermarkets are popular among consumers because they offer a one-stop shopping experience for all their needs, including athletic footwear. Consumers can easily browse through a wide range of athletic footwear brands and products in one place and compare prices and features. Some of the popular hypermarkets and supermarkets in the Asia Pacific where athletic footwear is sold include Walmart, Carrefour, Tesco, Metro, AEON, Lotte Mart, Coles, Woolworths, Giant, FairPrice, and many more. Online distribution had the highest CAGR during the forecast period in the Asia Pacific athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in the Asia Pacific region are Amazon, JD, Tmall, Lazada, Shopee, Zalora, eBay, Rakuten, Flipkart, Snapdeal, and many more.

Based on the end-user, men will emerge as the largest end-user segment in 2022. In South America, men are often encouraged to be physically active and engage in sports from a young age. This cultural norm drives demand for athletic footwear among men. Furthermore, any job in Asia pacific requires men to wear athletic footwear, particularly those in physically demanding industries like construction or manufacturing. This drives demand for athletic footwear that is durable, comfortable, and supportive. Moreover, men tend to participate in sports more frequently than women, particularly high-impact sports like basketball, football, and soccer. This drives demand for athletic footwear designed specifically for these sports. However, women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Furthermore, many women are becoming more health-conscious and are prioritizing regular exercise as a part of their daily routine. This has led to increased demand for athletic footwear that is comfortable, supportive, and suitable for various types of workouts. In addition, with the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids.

The regulatory standards that govern the Asia-Pacific athletic footwear market differ by country, but in general, they aim to ensure consumer safety and prevent the sale of counterfeit products. Some common regulations and standards in the Asia Pacific region include those developed by the International Organization for Standardization (ISO), which has developed standards for testing the performance and quality of footwear, including athletic footwear, to ensure they meet certain safety and performance criteria. Furthermore, China Compulsory Certification (CCC) In China, certain products, including footwear, must be certified by the CCC before they can be sold on the market. Moreover, Japan Industrial Standards (JIS) is a set of industrial standards developed by the Japanese government that includes standards for footwear. Furthermore, Korea Apparel Testing & Research Institute (KATRI) is a South Korean testing and certification organization that tests footwear for safety, durability, and other factors. In addition, National Standards of India (BIS) is a national standards organization in India that sets standards for the quality, safety, and performance of footwear.

Companies Mentioned in this Report:

Asics Corporation, Nike, Inc, Addidas , Under Armour, Inc., Puma , New Balance, Skechers Inc., Fila Holding Corporation, Brooks Sports, Inc.,, Amer Sports, Mizuno corporation, La Sportiva S.p.A., VF Corporation, Bata Corporation, Li Ning Company , Lotto Sport Italia S.p.A. , Columbia Sportswear Company, Cofra S.r.l.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Athletic Footwear market with its value and forecast along with its segments
• Country-wise Athletic Footwear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:

• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:

• Men
• Women
• Kids

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.