The Asia Pacific digital English language learning market was valued at US$ 2.05 billion in 2022 and is expected to reach US$ 8.44 billion by 2030; it is estimated to register a CAGR of 19.3% from 2022 to 2030.
Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms.
For instance, iCourse International was officially launched by the Higher Education Press of China on April 28, 2020. English is the main language of the platform, along with other language versions. Similarly, XuetangX released the international version of the MOOCs platform in April 2020, together with the first batch of 109 online courses in English. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
Digital transformation is another factor that has heavily influenced the APAC educational sector in recent years. China and Australia are the most prominent countries to implement digital education in schools and universities, which include English language learning. However, South Korea and China lead the APAC digital English language learning market. India has implemented various initiatives to increase digital education under the "Digital India" initiative.
Similarly, DIKSHA is India's digital infrastructure for providing quality e-content for school education in (UnitTests) UTs and QR-coded Energized Textbooks for all grades. Till June 2023, DIKSHA has clocked more than 5.24 billion learning classes, more than 6,1250 million learning minutes, and more than 22 million learning sessions. Such initiatives are helping the digital English language learning market to grow significantly in Asia Pacific.
Rising Digitalization in Educational Sector Boosts Asia Pacific Digital English Language Learning Market
In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries such as India, China, and Brazil are witnessing high demand for digitalized education. Schools in China, South Korea, and Australia aim to prepare their students to be at par with the rapidly changing digitalized world. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. India is one of the top countries where digitalization in the educational sector is booming, and it is estimated to create a massive market in the coming years.Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms.
For instance, iCourse International was officially launched by the Higher Education Press of China on April 28, 2020. English is the main language of the platform, along with other language versions. Similarly, XuetangX released the international version of the MOOCs platform in April 2020, together with the first batch of 109 online courses in English. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
Asia Pacific Digital English Language Learning Market Overview
Asia Pacific consists of countries such as China, India, Australia, Singapore, and South Korea, have enhanced education levels. These countries are using every possible method and model to improve English proficiency with the objective of increasing the number of English-speaking individuals. According to EF Education's First English Proficiency Test, Asia holds the second position after Europe among non-native English-speaking individuals. Countries in APAC have been investing substantially over the years in leveraging the English language and have lucrative opportunities for English learning.Digital transformation is another factor that has heavily influenced the APAC educational sector in recent years. China and Australia are the most prominent countries to implement digital education in schools and universities, which include English language learning. However, South Korea and China lead the APAC digital English language learning market. India has implemented various initiatives to increase digital education under the "Digital India" initiative.
Similarly, DIKSHA is India's digital infrastructure for providing quality e-content for school education in (UnitTests) UTs and QR-coded Energized Textbooks for all grades. Till June 2023, DIKSHA has clocked more than 5.24 billion learning classes, more than 6,1250 million learning minutes, and more than 22 million learning sessions. Such initiatives are helping the digital English language learning market to grow significantly in Asia Pacific.
Asia Pacific Digital English Language Learning Market Segmentation
The Asia Pacific digital English language learning market is categorized into product type, business type, end user, and country.- Based on product type, the Asia Pacific digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
- By business type, the Asia Pacific digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Asia Pacific digital English language learning market in 2022.
- In terms of end user, the Asia Pacific digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Asia Pacific digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
- Based on country, the Asia Pacific digital English language learning market is categorized into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific digital English language learning market share in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Digital English Language Learning Market Landscape
5. Asia Pacific Digital English Language Learning Market - Key Market Dynamics
6. Digital English Language Learning Market - Asia Pacific Market Analysis
7. Asia Pacific Digital English Language Learning Market Analysis - by Product Type
8. Asia Pacific Digital English Language Learning Market Analysis - by Business Type
9. Asia Pacific Digital English Language Learning Market Analysis - by End User
10. Asia Pacific Digital English Language Learning Market - Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- EF EDUCATION FIRST
- Houghton Mifflin Harcourt Co
- MACMILLAN
- McGraw-Hill Education Inc
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Sanako Corporation
- Vipkid
- CAMBRIDGE UNIVERSITY PRESS
- Chegg Inc
- Duolingo Inc
- INLINGUA INTERNATIONAL LTD.
