Asia-Pacific Cricket Equipment Market Size, Share & Trends Analysis Report By End User, By Distribution Channel, By Type, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Cricket Equipment Market is expected to witness market growth of 6.7% CAGR during the forecast period (2024-2031).

The India market dominated the Asia Pacific Cricket Equipment Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $401.3 million by 2031. The Australia market is registering a CAGR of 5.4% during 2024-2031. Additionally, the New Zealand market would witness a CAGR of 8.2% during 2024-2031.

Social media and celebrity endorsements are powerful in shaping consumer choices in the cricket equipment market. Through platforms like Instagram and YouTube, cricket stars engage directly with fans, showcasing the gear they use, which increases brand visibility and encourages fans to buy similar equipment. For example, Virat Kohli's endorsement of MRF bats, often featured in his training videos, creates an aspirational connection with fans who want to emulate his performance. Rising players and cricket influencers on platforms like TikTok and Instagram also review and promote brands such as SG, Puma, and New Balance, effectively reaching younger audiences inspired to purchase the same equipment after seeing it demonstrated by relatable figures.

Brands also leverage major tournaments and interactive social media campaigns to further enhance the impact of these endorsements. During events like the IPL, companies like Spartan and Kookaburra promote specific products players use in high stakes matches, which fans follow closely. Adidas, for example, has launched campaigns encouraging fans to share videos using Adidas equipment for a chance to win prizes or be featured, creating a strong sense of community and brand loyalty.

New Zealand’s approach to fostering cricket is anchored in community engagement and youth development, supported by Sport New Zealand and New Zealand Cricket (NZC). Programs like Junior Niche Sports Development target schools and provide them with cricket equipment and training resources, ensuring the sport is accessible early. The NZC also collaborates with local councils to fund multi-sport facilities that cater to cricket, encouraging community participation.

The rise in domestic leagues and the country’s strong cricketing legacy have increased the demand for equipment among recreational players and youth looking to join local clubs. Hence, this diverse and rapidly expanding market reflects a shared passion for cricket across the Asia-Pacific, positioning the region as a vital contributor to the market.

List of Key Companies Profiled

• PUMA SE (Groupe Artémis S.A.)
• Adidas AG
• Reebok International Ltd. (Authentic Brands Group LLC)
• Sareen Sports Industries
• Gray-Nicolls
• Sanspareils Greenlands Pvt. Ltd.
• Kookaburra Sport Pty Ltd
• Beat All Sports
• Gunn & Moore (GM)
• British Cricket Balls Ltd

Market Report Segmentation

By End User

• Men
• Women

By Distribution Channel

• Sports Retail Stores
• Hypermarkets/Supermarkets
• Branded Outlets
• Online Stores
• Other Distribution Channels

By Type

• Bats
• Balls
• Protective Gears
• Other Types

By Country

• Australia
• New Zealand
• India
• Sri Lanka
• Indonesia
• Thailand
• Rest of Asia Pacific