Asia Pacific Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Asia Pacific electric hair brush market is expected to grow from US$ 253.01 million in 2022 to US$ 386.49 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.

Innovative Product Launches by Key Market Players

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company's current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology. Moreover, well-established players operating in the electric brush market are expanding their product portfolio to gain a considerable market. For instance, in July 2022, Koninklijke Philips N.V. launched Philips UV Protect Hair Straightener 7000 series and Philips UV Protect Hair Dryer with mineral ionic care feature to lower UV damage, Philips Hair Straightener 5000 series with 2x ionic care to minimize heat damage and Philips 5000 Series Heated Straightening Brush with Ionic feature. Hence, innovative product launches by key market players are driving the demand for electric hair brushes.

Asia Pacific Electric Hair Brush Market Overview

The electric hair brush market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. These developing countries are witnessing rapid growth in the middle-class population and urbanization, which offers several opportunities for the key market players. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region. For instance, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Further, electric hair brushes have gained popularity in Australia owing to women's surging demand for salon-style hair at home. In addition, Instagram influencers' promotion of electric hair brushes has further propelled the demand. For instance, the demand for the "Rotating Hot Air Brush" from a discount store owned by the brand Anko surged since Sydney hairstylist Janet Nguyen filmed using it on an Instagram video. In South Korea, consumers prioritize hair care and scalp health, which has surged the product demand. The electric hair brush with features such as infrared technology or scalp massaging function has gained popularity to promote hair health. The factors mentioned above are expected to drive the region's electric hair brush market.

Asia Pacific Electric Hair Brush Market Segmentation

The Asia Pacific electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the Asia Pacific electric hair brush market is Bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Asia Pacific electric hair brush market in 2022.

Based on category, the Asia Pacific electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the Asia Pacific electric hair brush market in 2022.

Based on distribution channel, the Asia Pacific electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific electric hair brush market in 2022

Based on country, the Asia Pacific electric hair brush market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Asia Pacific electric hair brush market.