The Asia Pacific Eye Makeup Market is expected to witness market growth of 6.6% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Eye Makeup Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.60 billion by 2031. The Japan market is registering a CAGR of 6% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 7.4% during 2024-2031.
Regional beauty trends and cultural factors have also influenced this market. In Asia, for example, the popularity of K-Beauty (Korean Beauty) has profoundly impacted beauty standards, emphasizing natural, dewy skin and subtle looks. In contrast, Western markets favor more dramatic styles, with bold colors and intricate techniques such as winged eyeliner or cut-crease eyeshadow.
This market has also benefited from demographic shifts, particularly men's rising interest in makeup. While traditionally, makeup was marketed primarily to women, there has been a growing acceptance of makeup for men, particularly in regions like South Korea and Japan. Men’s grooming brands increasingly offer these products, such as brow gels and eyeliners, designed specifically for male consumers.
This market in Asia-Pacific is rapidly expanding due to diverse cultural influences, rising disposable incomes, and the increasing popularity of beauty trends driven by social media and celebrities. The growing presence of international brands and a thriving local beauty industry continue to shape the landscape. Furthermore, the influence of K-beauty and J-beauty trends, which emphasize them for enhancing natural beauty, drives regional demand. Australian consumers are increasingly seeking these products that are cruelty-free, vegan, and sustainable, reflecting the country’s strong environmental ethos. The natural and organic market is expanding, with consumers preferring brands that align with these values. Consequently, the expansion of the beauty & personal care industry, social media, e-commerce platforms, and the urban population is also facilitating the increased accessibility of eye cosmetics, thereby contributing to the overall growth of the market in the Asia-Pacific region.
The China market dominated the Asia Pacific Eye Makeup Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.60 billion by 2031. The Japan market is registering a CAGR of 6% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 7.4% during 2024-2031.
Regional beauty trends and cultural factors have also influenced this market. In Asia, for example, the popularity of K-Beauty (Korean Beauty) has profoundly impacted beauty standards, emphasizing natural, dewy skin and subtle looks. In contrast, Western markets favor more dramatic styles, with bold colors and intricate techniques such as winged eyeliner or cut-crease eyeshadow.
This market has also benefited from demographic shifts, particularly men's rising interest in makeup. While traditionally, makeup was marketed primarily to women, there has been a growing acceptance of makeup for men, particularly in regions like South Korea and Japan. Men’s grooming brands increasingly offer these products, such as brow gels and eyeliners, designed specifically for male consumers.
This market in Asia-Pacific is rapidly expanding due to diverse cultural influences, rising disposable incomes, and the increasing popularity of beauty trends driven by social media and celebrities. The growing presence of international brands and a thriving local beauty industry continue to shape the landscape. Furthermore, the influence of K-beauty and J-beauty trends, which emphasize them for enhancing natural beauty, drives regional demand. Australian consumers are increasingly seeking these products that are cruelty-free, vegan, and sustainable, reflecting the country’s strong environmental ethos. The natural and organic market is expanding, with consumers preferring brands that align with these values. Consequently, the expansion of the beauty & personal care industry, social media, e-commerce platforms, and the urban population is also facilitating the increased accessibility of eye cosmetics, thereby contributing to the overall growth of the market in the Asia-Pacific region.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- Coty, Inc.
Market Report Segmentation
By Source- Conventional
- Organic
- Offline
- Online
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eye Brow Enhancers
- Other Products
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Eye Makeup Market by Source
Chapter 5. Asia Pacific Eye Makeup Market by Distribution Channel
Chapter 6. Asia Pacific Eye Makeup Market by Product
Chapter 7. Asia Pacific Eye Makeup Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Asia Pacific Eye Makeup Market include:- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- Coty, Inc.
Methodology
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