The Asia Pacific Eyelash Serum Market is expected to witness market growth of 7.1% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 21.92 million Units, showcasing a growth of 17.9% (2020-2023).
Supermarkets and hypermarkets are a common distribution channel for these serums, offering a wide range of beauty and personal care products under one roof. These large retail stores cater to mass-market consumers, providing convenient access to a variety of these serums, from conventional to organic options. The advantage of purchasing through supermarkets and hypermarkets is the immediate availability of the product, allowing consumers to compare various brands and choose according to their preferences. Thus, the Supermarkets and hypermarkets Segment in China market consumed a Volume of 3.20 million Units in 2023.
The China market dominated the Asia Pacific Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $176.4 million by 2031. The Japan market is registering a CAGR of 6.4% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 7.8% during 2024-2031.
These serums are more affordable and convenient than expensive salon treatments or lash extensions. The ease of application and the ability to use these products at home contribute to their growing popularity. As consumers become more conscious of the ingredients in their beauty products, there is a growing demand for these serums formulated with natural, cruelty-free, and non-harmful ingredients.
Moreover, these serums serve a variety of uses, both aesthetic and health related. These serums are often marketed as a solution to common problems such as sparse, thinning, and damaged lashes. The most common use of these serums is to enhance eyelashes' natural length and thickness. Many serums contain active ingredients like biotin, peptides, and prostaglandin analogs that stimulate hair follicles and promote the growth of longer and fuller lashes.
India's cosmetic and personal care industry is set to experience robust growth, with a projected value of US$20 billion by 2025, expanding at an annual growth rate of 25%. This growth is attributed to the rise in disposable incomes and changing consumer preferences toward premium products, especially in the luxury segment, which is anticipated to grow by 15%. As disposable income increases, Indian consumers become more inclined toward personal care products, including these serums, a convenient solution for enhancing natural beauty. In addition, China’s growing disposable income, which rose to 29,398 yuan per capita in the first three quarters of 2023, contributes to expanding the beauty industry, including this market. With a 6.3% year-on-year increase, Chinese consumers increasingly spend on luxury and personal care products, including skincare and beauty treatments. Therefore, India and China are poised to become key markets for eyelash serums, driven by increasing disposable incomes and evolving beauty standards.
Supermarkets and hypermarkets are a common distribution channel for these serums, offering a wide range of beauty and personal care products under one roof. These large retail stores cater to mass-market consumers, providing convenient access to a variety of these serums, from conventional to organic options. The advantage of purchasing through supermarkets and hypermarkets is the immediate availability of the product, allowing consumers to compare various brands and choose according to their preferences. Thus, the Supermarkets and hypermarkets Segment in China market consumed a Volume of 3.20 million Units in 2023.
The China market dominated the Asia Pacific Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $176.4 million by 2031. The Japan market is registering a CAGR of 6.4% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 7.8% during 2024-2031.
These serums are more affordable and convenient than expensive salon treatments or lash extensions. The ease of application and the ability to use these products at home contribute to their growing popularity. As consumers become more conscious of the ingredients in their beauty products, there is a growing demand for these serums formulated with natural, cruelty-free, and non-harmful ingredients.
Moreover, these serums serve a variety of uses, both aesthetic and health related. These serums are often marketed as a solution to common problems such as sparse, thinning, and damaged lashes. The most common use of these serums is to enhance eyelashes' natural length and thickness. Many serums contain active ingredients like biotin, peptides, and prostaglandin analogs that stimulate hair follicles and promote the growth of longer and fuller lashes.
India's cosmetic and personal care industry is set to experience robust growth, with a projected value of US$20 billion by 2025, expanding at an annual growth rate of 25%. This growth is attributed to the rise in disposable incomes and changing consumer preferences toward premium products, especially in the luxury segment, which is anticipated to grow by 15%. As disposable income increases, Indian consumers become more inclined toward personal care products, including these serums, a convenient solution for enhancing natural beauty. In addition, China’s growing disposable income, which rose to 29,398 yuan per capita in the first three quarters of 2023, contributes to expanding the beauty industry, including this market. With a 6.3% year-on-year increase, Chinese consumers increasingly spend on luxury and personal care products, including skincare and beauty treatments. Therefore, India and China are poised to become key markets for eyelash serums, driven by increasing disposable incomes and evolving beauty standards.
List of Key Companies Profiled
- LVMH SE
- Shiseido Company Limited
- RevitaLash Cosmetics
- L'Oréal S.A.
- RapidLash
- Pacifica Beauty LLC
- l.f. Beauty, Inc.
- Skin Research Laboratories
- Neora
- Grande Cosmetics LLC (Performance Beauty Group)
Market Report Segmentation
By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)
- Conventional
- Organic
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Supermarket & Hypermarket
- Specialty Stores
- Online
- Other Distribution Channels
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Lash Primer
- Peptides
- Prostaglandins
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Eyelash Serum Market by Ingredients
Chapter 5. Asia Pacific Eyelash Serum Market by Distribution Channel
Chapter 6. Asia Pacific Eyelash Serum Market by Type
Chapter 7. Asia Pacific Eyelash Serum Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- LVMH SE
- Shiseido Company Limited
- RevitaLash Cosmetics
- L'Oréal S.A.
- RapidLash
- Pacifica Beauty LLC
- e.l.f. Beauty, Inc.
- Skin Research Laboratories
- Neora
- Grande Cosmetics LLC (Performance Beauty Group)
Methodology
LOADING...
