Rising Need for Digitization in Small and Medium Enterprises Boost Asia Pacific Identity Verification Market
SMEs are major contributors to economic growth as they account for the majority of businesses (~90%) worldwide. However, due to financial constraints, the growth of SMEs slows down. Thus, the government sector and organizations are constantly supporting SMEs to expand their business, which further contributes to the economic growth of any country.For instance, World Bank Group is focused on improving SMEs' access to finances and obtaining innovative solutions to unlock various sources of capital. It also provides advisory and policy support for SME finance that helps them adopt innovative solutions. According to the Capterra India Survey, in August 2023, ~40 percent of respondents received government funding for digitalization at least once, and ~20 percent received it multiple times. In addition, Indian government initiatives such as RAMP programme, MSME Innovative Scheme, and ASPIRE scheme are focused on boosting SMEs' digitalization. Presently, most of the customers of identity verification providers are large enterprises, mainly due to large-scale operations and faster adoption of digital and technological advancements in these businesses. Large companies worldwide are in the front of digital transformation to improve existing processes; however, small and medium-sized enterprises are still in the process of adapting to the latest technology trends. Primary reasons for this include resource constraints and the lack of knowledge and awareness about the potential benefits of digital transformation. Hence, small and medium-sized enterprises, as well as organizations that are still following do-it-yourself methods for identity verification, present huge strategic value and growth opportunities for players operating in the identity verification market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small-scale businesses. The players operating in the identity verification market are now offering various low-priced, smaller plans. The identity verification providers are also working with other business application providers who target small businesses in order to offer an embedded solution to their customers. The increasing need for digitization in small and medium enterprises to improve operational workflow and to adapt to the fast-changing marketplace is anticipated to offer massive growth opportunities for market players in both developed and emerging nations.
Asia Pacific Identity Verification Market Overview
The Asia Pacific identity verification market is segmented into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. Various companies operating in the identity verification market are expanding their presence in Asia to eliminate hurdles related to customer verification in commercial sectors. For instance, in July 2023, Sumsub, a verification platform with the highest conversion rate in the industry, expanded its presence across the region, shifting its headquarters to Singapore to address the growing demand for full-cycle identity verification solutions. Sumsub has immersed its operations in commercial opportunities in Asia Pacific due to the growth of threat potential in the fraud landscape. Samsung is offering its full portfolio, ranging from document checks and verification solutions, which helps to suppress bad actors burdening company and user systems by eliminating hurdles related to identity verification. Such expansion of various companies helps accelerate the adoption of identity verification technology in the region.Asia Pacific Identity Verification Market Segmentation
The Asia Pacific identity verification market is segmented based on component, deployment, organization size, type, industry vertical, and country. Based on component, the Asia Pacific identity verification market is bifurcated into solution and services. The solution segment held a larger market share in 2022.In terms of deployment, the Asia Pacific identity verification market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
By organization size, the Asia Pacific identity verification market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022.
Based on type, the Asia Pacific identity verification market is segmented into biometric verification, online verification, knowledge-based authentication, and others. The biometric verification segment held the largest market share in 2022.
In terms of industry vertical, the Asia Pacific identity verification market is segmented into BFSI, government & defense, healthcare, IT & telecom, retail, and others. The BFSI segment held the largest market share in 2022.
Based on country, the Asia Pacific identity verification market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific identity verification market share in 2022.
Trulioo, Onfido, Mitek Systems, Inc, IDology, Experian Plc, Thales SA, IDEMIA, Jumio Corporation, and LexisNexis Risk Solutions Group are some of the leading companies operating in the Asia Pacific identity verification market.
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Companies Mentioned
- Trulioo
- Onfido
- Mitek Systems, Inc
- IDology
- Experian Plc
- Thales SA
- IDEMIA
- Jumio Corporation
- LexisNexis Risk Solutions Group.