Asia-Pacific Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size, By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Mobile Marketing Market is expected to witness market growth of 23.8% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Mobile Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $7.12 billion by 2031. The Japan market is registering a CAGR of 23.1% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 24.6% during 2024-2031.



Mobile email marketing is sending promotional emails optimized for mobile devices. With many emails now being opened on mobile devices, businesses must ensure they are mobile-friendly. Mobile email marketing can include personalized offers, newsletters, or event invitations. The adoption of this marketing has grown exponentially as mobile device penetration increases widespread.

Consumers increasingly prefer mobile communication over traditional methods like email or phone calls. This marketing allows businesses to communicate with consumers in ways that are convenient, efficient, and aligned with their preferences. This preference has made this marketing a go-to strategy for many businesses. Compared to traditional marketing methods, this marketing offers a more affordable approach.

In India, the media and entertainment sector are set to grow to $100 billion by 2030, with digital media accounting for a significant portion of this expansion. The projected 30% growth to $6.9 billion in 2022 reflects the increasing consumption of digital content, including streaming services, social media, and online gaming. This marketing plays a pivotal role in this transformation, as more users consume content through smartphones, making mobile-based platforms essential for targeting audiences effectively. In China, the software and information technology services industry substantially grew, generating 12.33 trillion yuan in 2023, with a 13.4% increase in business revenues. The rise in digital services, AI technologies, and software innovations will likely benefit the mobile marketing industry by providing more advanced tools for customer segmentation, targeting, and personalized experiences. As Chinese consumers increasingly interact with mobile applications, e-commerce platforms, and digital content, this marketing must adapt by integrating sophisticated data-driven strategies. In conclusion, India and China are experiencing rapid digital transformations and growing demand for these marketing solutions.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Country

• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific