QR Code Channel for Mobile Marketing Market Report 2026

The qr code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $64.36 billion in 2025 to $86.18 billion in 2026 at a compound annual growth rate (CAGR) of 33.9%. The growth in the historic period can be attributed to growing smartphone penetration, rising adoption of digital marketing, increasing consumer preference for interactive experiences, expansion of retail and e-commerce sectors, availability of low-cost qr code generation tools.

The qr code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $246.07 billion in 2030 at a compound annual growth rate (CAGR) of 30%. The growth in the forecast period can be attributed to increasing adoption of contactless marketing, integration of qr codes with ai-driven campaigns, growth in mobile wallet and payment solutions, rise of location-based marketing, expansion of cloud-based qr code platforms. Major trends in the forecast period include mobile-first marketing adoption, contactless engagement solutions, qr code personalization, real-time campaign analytics, cross-channel customer interaction.

The growing adoption of smartphones is anticipated to drive the expansion of the QR code channel for mobile marketing in the coming years. Smartphones are mobile devices that integrate the capabilities of traditional phones with advanced computing functions. The rise in smartphone usage is mainly due to factors such as the availability of affordable devices with enhanced features and functionalities, along with broader access to high-speed internet, which encourages their use for communication, entertainment, and productivity. QR codes serve as a convenient and flexible tool for mobile marketing, enabling marketers to deliver personalized content, promotions, and transactions directly to consumers’ smartphones, thereby boosting engagement and conversion rates. For example, in January 2025, Priori Data GmbH, a Germany-based market intelligence firm, reported that U.S. smartphone adoption continued its steady increase in 2024, reaching roughly 316 million users, up from about 311 million in 2023. Consequently, the rising use of smartphones is fueling the growth of the quick response code channel for mobile marketing.

Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.

In July 2024, Amazon Pay India, a financial services company based in India that specializes in providing QR code solutions for mobile marketing, formed a partnership with the Delhi Metro Rail Corporation (DMRC). This collaboration aims to enhance the commuting experience in Delhi by introducing QR-based ticketing for metro travel. Through this initiative, Amazon Pay and DMRC offer a smooth, contactless, and digital alternative to traditional physical tokens, making the process more convenient and reducing wait times for passengers. DMRC operates the metro system in Delhi, India.

Major companies operating in the qr code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH.

North America was the largest region in the QR code channel for mobile marketing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the qr code channel for mobile marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the qr code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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