QR Codes are a type of Direct Marketing tool used to bridge the gap between physical and digital marketing. They are a type of two-dimensional barcode that can be scanned with a smartphone camera to access digital content such as websites, videos, and coupons. QR Codes are used to drive customer engagement and increase brand awareness. They are often used in print media, such as magazines, newspapers, and flyers, as well as on product packaging and in-store displays. QR Codes are becoming increasingly popular as a way to reach customers in a more interactive and engaging way. They are also used to track customer behavior and measure the success of marketing campaigns. Companies in the QR Code market include Scanova, QRTiger, QRCode-Monkey, Unitag, and Visualead. Show Less Read more
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