Quick Response (QR) Code Labels Market Report 2026

The quick response (qr) code labels market size has grown rapidly in recent years. It will grow from $1.63 billion in 2025 to $1.81 billion in 2026 at a compound annual growth rate (CAGR) of 11%. The growth in the historic period can be attributed to increasing need for efficient digital information access, rising usage of barcode and qr technologies, growth in digital marketing adoption, increasing use of smart labeling systems, early adoption in retail and packaging.

The quick response (qr) code labels market size is expected to see rapid growth in the next few years. It will grow to $2.68 billion in 2030 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to rising demand for secure product authentication, increasing integration in supply chain visibility solutions, growing corporate digital engagement needs, expansion of smart retail and packaging applications, rising emphasis on transparency and traceability. Major trends in the forecast period include increasing use of qr codes for product authentication and tracking, growing adoption of qr labels in smart packaging solutions, rising integration of qr codes in consumer engagement initiatives, expansion of qr based digital information access systems, rising utilization of qr labels across multiple industrial applications.

The growing demand for online payments is expected to drive the expansion of the quick response (QR) code labels market in the coming years. Online payments refer to transactions conducted over the internet to transfer funds from buyers to sellers for goods or services. The rise in online payment adoption is attributed to greater convenience, faster transaction speeds, wider internet accessibility, increasing use of mobile devices, and strengthened security features. Quick response (QR) code labels facilitate and accelerate online payments by enabling fast, contactless transactions via smartphones, thereby improving convenience and security for users. For instance, in March 2024, according to Worldpay, a UK-based payments provider, digital wallets processed US$13.9 trillion globally in 2023, reflecting a significant increase compared to 2022. Therefore, the rising demand for online payments is fueling the growth of the quick response (QR) code labels market.

Major companies operating in the quick response (QR) code label market are concentrating on the development of advanced technological solutions, such as zap vision technology, to improve product traceability and security. Zap vision technology is a form of QR code labeling designed to enable rapid response and interaction, enhancing accessibility and user engagement. For instance, in November 2023, Bayer Plc, a UK-based life science company, in collaboration with Zappar, a UK-based augmented reality application developer, introduced Accessible QR codes (AQR). This marked the launch of the world’s first Accessible QR code on Bayer’s Canescool Soothing Gel Cream packaging. The innovation is intended to improve access to product information for individuals who are blind or partially sighted. The AQR code is optimized for users with visual impairments and can be detected by widely used accessibility applications such as Envision, Microsoft SeeingAI, and Zapvision’s reference app.

In May 2023, Twintag, a US-based SaaS platform, and EE Labels, a label producer headquartered in the Netherlands, collaborated with Tricorp to incorporate smart woven QR codes into their clothing items. This initiative consolidates all product details into a branded interface, simplifying access to information about the garments. The goal of this partnership is to promote sustainability and recycling by introducing digital twin technology across various industries. The innovative smart woven QR codes offer a resilient solution, improving the overall customer experience and revolutionizing Tricorp's product range. Tricorp, a Dutch company specializing in contemporary and long-lasting workwear, stands to benefit from this collaboration by offering innovative products that meet evolving consumer demands.

Major companies operating in the quick response (qr) code labels market report are Brother Industries Ltd, Zebra Technologies LLC, CCL Industries Inc., Brady PLC, Cognex Corporation, Bizerba USA Inc, Epson America Inc, HERMA Gmbh, Avery Products Corp, AstroNova Inc, MPI Label Systems, Online Labels LLC, Consolidated Label Co, Citizen Systems Co Ltd, SATO Holdings Corporation, Denso Wave Incorporated, Afinia Label, Holo Security Technologies Pvt Ltd, Coast Label Co, Label Express, Crown Labels Mfg Co Ltd.

North America was the largest region in the quick response (QR) code labels market in 2025. The regions covered in the quick response (qr) code labels market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the quick response (qr) code labels market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The quick response (QR) code labels market sales consists of tamper-evident labels, thermal labels, waterproof labels, and removable labels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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