The Asia Pacific Short Video Platforms Market should witness market growth of 10.7% CAGR during the forecast period (2023-2029).
Short videos have a flexible production cycle that fits nicely with brand marketing goals and budgets. As a result, companies continuously attempt to improve the user experience steadily and develop effective marketing campaigns fast with one-on-one interactions with the target audience. To acquire traction in the short video platform market, an increasing number of major market players are spending time producing their video releases and partnering with other businesses.
Short video platforms provide viewers and artists with an engaging experience & plenty of interest in today's fast-paced environment. In addition, users worldwide utilize these platforms to promote their companies, forums, ideas, and goals. Fashion is one of the most popular market segments available, and brand ads using influencer marketing have a high conversion rate. Brands that formerly created lengthy advertisements have started to rely more heavily on influencers since influencer marketing is more efficient than traditional advertising.
Most Indians living in remote areas lack sufficient access to excellent education and skill development. In such circumstances, online video channels might be crucial. It may be advantageous for people constrained by a precarious financial situation or physical restrictions. Also, there are more candidates than openings at prestigious Indian universities. Many Indians, numbering in the millions, cannot pay for or access higher education due to poverty. Online video is a cost-effective option to reskill and upskill due to the erratic job market in India. Also, more affordable and superior bandwidth makes it simpler for students to complete online courses. The growing trend of online education in the region is estimated to support the growth of the short video platforms market in the APAC region.
The China market dominated the Asia Pacific Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $230.2 Million by 2029. The Japan market is estimated to grow a CAGR of 10% during (2023-2029). Additionally, The India market would experience a CAGR of 11.3% during (2023-2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Short videos have a flexible production cycle that fits nicely with brand marketing goals and budgets. As a result, companies continuously attempt to improve the user experience steadily and develop effective marketing campaigns fast with one-on-one interactions with the target audience. To acquire traction in the short video platform market, an increasing number of major market players are spending time producing their video releases and partnering with other businesses.
Short video platforms provide viewers and artists with an engaging experience & plenty of interest in today's fast-paced environment. In addition, users worldwide utilize these platforms to promote their companies, forums, ideas, and goals. Fashion is one of the most popular market segments available, and brand ads using influencer marketing have a high conversion rate. Brands that formerly created lengthy advertisements have started to rely more heavily on influencers since influencer marketing is more efficient than traditional advertising.
Most Indians living in remote areas lack sufficient access to excellent education and skill development. In such circumstances, online video channels might be crucial. It may be advantageous for people constrained by a precarious financial situation or physical restrictions. Also, there are more candidates than openings at prestigious Indian universities. Many Indians, numbering in the millions, cannot pay for or access higher education due to poverty. Online video is a cost-effective option to reskill and upskill due to the erratic job market in India. Also, more affordable and superior bandwidth makes it simpler for students to complete online courses. The growing trend of online education in the region is estimated to support the growth of the short video platforms market in the APAC region.
The China market dominated the Asia Pacific Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $230.2 Million by 2029. The Japan market is estimated to grow a CAGR of 10% during (2023-2029). Additionally, The India market would experience a CAGR of 11.3% during (2023-2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Scope of the Study
By End-use
- Media & Entertainment
- Education
- Live Commerce
- Others
By Platforms
- iOS
- Android
- Others
By Type
- Video Posts
- Live Video
By Application
- Application-based
- Website-based
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. Asia Pacific Short Video Platforms Market by End-use
Chapter 5. Asia Pacific Short Video Platforms Market by Platforms
Chapter 6. Asia Pacific Short Video Platforms Market by Type
Chapter 7. Asia Pacific Short Video Platforms Market by Application
Chapter 8. Asia Pacific Short Video Platforms Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Methodology
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