The Asia Pacific Skin Toner Market is expected to witness market growth of 10.4% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 96.72 million units (100 ml), showcasing a growth of 6.6% (2020-2023).
With a growing awareness of skincare routines and the importance of maintaining healthy skin, women actively seek products that cater to their specific needs and preferences. This demographic often looks for toners that address various skin concerns, such as dryness, acne, aging, and uneven skin tone. Additionally, women are increasingly inclined towards natural and organic formulations, reflecting a broader trend in the beauty industry that prioritizes clean and sustainable ingredients. Marketing strategies targeting women frequently emphasize empowerment, self-care, and the importance of personalized skincare regimens. Therefore, in Japan, it is expected that 28.79 million units (100 ml) of skin toners would be utilized by women by the year 2031.
The China market dominated the Asia Pacific Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $213.5 million by 2031. The Japan market is expected to witness a CAGR of 9.7% during 2024-2031. Additionally, the India market is expected to obtain a CAGR of 11.1% during 2024-2031.
Another substantial trend that is propelling the expansion of the skin toner market is the increasing emphasis on natural and organic ingredients. As consumers become more aware of the ingredients in their hygiene products, there is an increasing demand for toners that are free of hazardous chemicals, including parabens, sulfates, and artificial fragrances. Brands emphasizing transparency, sustainability, and using natural ingredients have gained a loyal following among consumers seeking clean beauty solutions.
Toners formulated with botanical extracts like rose water, witch hazel, and chamomile are particularly popular for their gentle, skin-soothing properties. The clean beauty movement has prompted many established brands to reformulate their products and introduce new lines that cater to this demand, further contributing to the growth of the market.
The growing middle class and expanding disposable incomes in India are primary factors driving the demand for skin toners and related skincare products. According to the Ministry of Statistics and Programme Implementation (MoSPI), the middle class in India is experiencing tremendous growth. With increased disposable income, Indian consumers are increasingly willing to invest in higher-quality skincare products, transitioning from traditional cleansing methods to more modern solutions. The convenience and efficacy of skin toners have made them particularly appealing to busy urban professionals and young consumers seeking quick, easy-to-use products that fit into their fast-paced lifestyles. Additionally, the rise of beauty and skincare awareness through social media platforms has further fueled interest in skin toners, especially among millennials and Gen Z consumers in India. These developments are expected to aid in expanding the region's skin toner market.
With a growing awareness of skincare routines and the importance of maintaining healthy skin, women actively seek products that cater to their specific needs and preferences. This demographic often looks for toners that address various skin concerns, such as dryness, acne, aging, and uneven skin tone. Additionally, women are increasingly inclined towards natural and organic formulations, reflecting a broader trend in the beauty industry that prioritizes clean and sustainable ingredients. Marketing strategies targeting women frequently emphasize empowerment, self-care, and the importance of personalized skincare regimens. Therefore, in Japan, it is expected that 28.79 million units (100 ml) of skin toners would be utilized by women by the year 2031.
The China market dominated the Asia Pacific Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $213.5 million by 2031. The Japan market is expected to witness a CAGR of 9.7% during 2024-2031. Additionally, the India market is expected to obtain a CAGR of 11.1% during 2024-2031.
Another substantial trend that is propelling the expansion of the skin toner market is the increasing emphasis on natural and organic ingredients. As consumers become more aware of the ingredients in their hygiene products, there is an increasing demand for toners that are free of hazardous chemicals, including parabens, sulfates, and artificial fragrances. Brands emphasizing transparency, sustainability, and using natural ingredients have gained a loyal following among consumers seeking clean beauty solutions.
Toners formulated with botanical extracts like rose water, witch hazel, and chamomile are particularly popular for their gentle, skin-soothing properties. The clean beauty movement has prompted many established brands to reformulate their products and introduce new lines that cater to this demand, further contributing to the growth of the market.
The growing middle class and expanding disposable incomes in India are primary factors driving the demand for skin toners and related skincare products. According to the Ministry of Statistics and Programme Implementation (MoSPI), the middle class in India is experiencing tremendous growth. With increased disposable income, Indian consumers are increasingly willing to invest in higher-quality skincare products, transitioning from traditional cleansing methods to more modern solutions. The convenience and efficacy of skin toners have made them particularly appealing to busy urban professionals and young consumers seeking quick, easy-to-use products that fit into their fast-paced lifestyles. Additionally, the rise of beauty and skincare awareness through social media platforms has further fueled interest in skin toners, especially among millennials and Gen Z consumers in India. These developments are expected to aid in expanding the region's skin toner market.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Market Report Segmentation
By Form (Volume, Thousand Units, USD Billion, 2020-2031)- Fluid
- Mist
- Conventional
- Organic
- Women
- Men
- Hypermarkets & Supermarkets
- Specialty Stores
- Online
- Convenience Stores
- Other Distribution Channel
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Skin Toner Market by Form
Chapter 5. Asia Pacific Skin Toner Market by Product
Chapter 6. Asia Pacific Skin Toner Market by Gender
Chapter 7. Asia Pacific Skin Toner Market by Distribution Channel
Chapter 8. Asia Pacific Skin Toner Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Asia Pacific Skin Toner Market include:- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Methodology
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