Asia Pacific Stevia Beverages Market Size, Share & Trends Analysis Report By Distribution Channel, By Application, By Type (Powder, Liquid, and Other Type), By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Stevia Beverages Market is expected to witness market growth of 9.0% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Stevia Beverages Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $36.04 millions by 2031. The Japan market is expected to witness a CAGR of 8.4% during 2024-2031. Additionally, the India market would register a CAGR of 9.8% during 2024-2031.



The stevia beverages market also benefits from leading manufacturers' increased investments and product innovations. Coca-Cola, PepsiCo, Nestlé, and Unilever have all launched stevia-based product lines in response to the growing customer demand for beverages that are naturally sweetened and sugar-free. These companies continuously invest in R&D to develop new stevia formulations, ensuring they deliver beverages that taste as close to traditional sugary drinks as possible. Smaller brands and startups are also entering the market with unique, niche offerings, including stevia-sweetened cold brews, sparkling waters, and organic fruit drinks. The expanding range of stevia beverages in the market demonstrates that both large corporations and independent brands recognize the long-term potential of natural sweeteners.

A move toward clean-label products and more health consciousness are the causes of the growing demand for natural and plant-based sweeteners. Consumers actively avoid artificial sweeteners like aspartame and saccharin, linked to health concerns, and opt for natural alternatives like stevia. Unlike high-fructose corn syrup and refined sugar, stevia provides sweetness without calories or glycemic impact, making it ideal for diabetic-friendly and weight-conscious products. Recognizing this trend, major beverage companies have reformulated their drinks with stevia.

South Korea's growing K-health trend and rising preference for functional beverages have driven demand for stevia-based drinks. With a strong consumer base focused on beauty, wellness, and dietary management, there has been an increase in stevia-sweetened beauty drinks, weight-management beverages, and probiotic drinks. Additionally, South Korea’s expanding demand for RTD teas and fruit-infused drinks has led to the incorporation of stevia as a natural sweetener in popular beverages, such as ginseng teas and fermented fruit drinks. The growth of convenience store culture has also played a role in making stevia beverages more accessible to consumers. Hence, the region will present lucrative growth opportunities for the market throughout the forecast period.

List of Key Companies Profiled

• PepsiCo, Inc.
• STEAZ
• The Coca Cola Company
• Zevia, LLC
• Nestle S.A.
• AriZona Beverages Company LLC
• Hint Water, Inc.
• Polar Beverages, Inc.
• Green Cola

Market Report Segmentation

By Distribution Channel

• Hypermarket & Supermarket
• Convenience stores
• Ecommerce
• Independent retailers
• Other Distribution Channel

By Application

• Soft Drinks
• RTD Tea & Coffee
• RTD Juice
• Sports Drinks
• Other Application

By Type

• Powder
• Liquid
• Other Type

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific