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Australia Earl Grey Tea Market Report and Forecast 2024-2032

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    Report

  • 163 Pages
  • November 2023
  • Region: Australia
  • Expert Market Research
  • ID: 5912786
According to the report, the Australia earl grey tea market is projected to grow at a CAGR of 6.30% between 2024 and 2032. Aided by growing trend of health consciousness and demand for detoxifying and destressing beverages, the market is expected to grow significantly by 2032.

Earl Grey tea, distinguished by its unique flavour infused from the oil of the bergamot orange, is one of the most recognised flavoured teas worldwide. The Australian market, known for its coffee-loving population, has seen a gradual pivot towards gourmet tea offerings, with Earl Grey occupying a prominent position. The tea not only offers a delightful taste but is also lauded for potential health benefits, including its antioxidant properties, aiding in digestion, and providing relief from stress.

The escalating trend of health and wellness in Australia has been instrumental in driving the Australia earl grey tea market growth. As consumers become increasingly conscious of their dietary choices, there is a notable shift towards beverages that offer therapeutic benefits. Earl Grey tea, packed with antioxidants, aligns perfectly with this trend, offering both flavour and functionality.

Another significant Australia earl grey tea market trend is the growing culture of tea cafes and lounges in Australia. As these establishments gain popularity, the demand for specialty teas, including the likes of Earl Grey, is on an upward trajectory. These cafes not only serve the tea but also educate consumers about the various nuances, origins, and benefits of different tea types, further bolstering the market.

Additionally, the evolution in packaging and branding strategies by tea producers has breathed fresh life into the earl grey tea market. With attractive packaging, sustainable sourcing stories, and the inclusion of organic and natural ingredients, brands are appealing to the modern, eco-conscious Australian consumer.

The Australia earl grey tea market outlook also benefits from the innovation in product offerings. From the introduction of variants like Lady Grey and variations with added herbs and spices, to Earl Grey-infused desserts and beverages, the possibilities seem expansive. This diversification in product offerings is not only widening the consumer base but also intensifying the frequency of consumption.

Market Segmentation

The market can be divided based on origin, type, form, and distribution channel.

Market Breakup by Origin

  • Organic
  • Conventional

Market Breakup by Type

  • Black
  • Green
  • Oolong
  • Others

Market Breakup by Form

  • Loose
  • Sachets/Bags
  • Premixes
  • Ready-to-Drink
  • Others

Market Breakup by Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Special Stores
  • Online
  • Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia earl grey tea market. Some of the major players explored in the report are as follows:
  • Associated British Foods plc
  • Nerada Tea Pty Ltd.
  • Byron Bay Tea Company
  • Madura Tea Estates
  • Bettys & Taylors of Harrogate Limited
  • Vittoria Food & Beverage
  • Kintra Foods
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Australia
6.2 Regional
7 Opportunities and Challenges in the Market
8 Australia Earl Grey Tea Market Analysis
8.1 Key Industry Highlights
8.2 Australia Earl Grey Tea Historical Market (2018-2023)
8.3 Australia Earl Grey Tea Market Forecast (2024-2032)
8.4 Australia Earl Grey Tea Market by Origin
8.4.1 Organic
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.5 Australia Earl Grey Tea Market by Type
8.5.1 Black
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Green
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Oolong
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Australia Earl Grey Tea Market by Form
8.6.1 Loose
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Sachets/Bags
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Premixes
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Ready-to-Drink
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Australia Earl Grey Tea Market by Distribution Channels
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Special Stores
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Others
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
10 Price Analysis
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Associated British Foods plc
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Nerada Tea Pty Ltd.
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 Byron Bay Tea Company
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Madura Tea Estates
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Bettys & Taylors of Harrogate Limited
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Vittoria Food & Beverage
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Kintra Foods
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Others
12 Key Trends and Developments in the Market
List of Figures and Tables
1. Australia Earl Grey Tea Market: Key Industry Highlights, 2018 and 2032
2. Australia Earl Grey Tea Historical Market: Breakup by Origin (USD Million), 2018-2023
3. Australia Earl Grey Tea Market Forecast: Breakup by Origin (USD Million), 2024-2032
4. Australia Earl Grey Tea Historical Market: Breakup by Type (USD Million), 2018-2023
5. Australia Earl Grey Tea Market Forecast: Breakup by Type (USD Million), 2024-2032
6. Australia Earl Grey Tea Historical Market: Breakup by Form (USD Million), 2018-2023
7. Australia Earl Grey Tea Market Forecast: Breakup by Form (USD Million), 2024-2032
8. Australia Earl Grey Tea Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
9. Australia Earl Grey Tea Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
10. Australia Earl Grey Tea Market Structure

Companies Mentioned

  • Associated British Foods plc
  • Nerada Tea Pty Ltd.
  • Byron Bay Tea Company
  • Madura Tea Estates
  • Bettys & Taylors of Harrogate Limited
  • Vittoria Food & Beverage
  • Kintra Foods

Methodology

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