The Europe, U.K., and Australia electric blanket market is poised for remarkable growth, with sales projected to rise at a compound annual growth rate (CAGR) of 6.7% between 2024 and 2031. Valued at USD 2.38 billion in 2023, the market is expected to reach USD 3.76 billion by 2031. Electric blanket consumption in these regions accounts for a significant 20% share of the global electric blanket market, driven by advancing technology and evolving consumer preferences.
2. Cost-Effectiveness: Electric blankets are more economical than room heaters, with lower operational costs. This affordability has made them an attractive alternative for consumers across all income levels.
3. Energy Efficiency: Growing awareness of energy conservation is prompting a shift towards products like electric blankets, which offer better heating efficiency without compromising user comfort.
2. Seasonality of Demand: Seasonal reliance on these products can lead to fluctuating sales, limiting market growth during warmer months.
3. Electromagnetic Field Exposure: Concerns about low-frequency electromagnetic fields produced by electric blankets may affect consumer adoption.
Market Insights
- Market Value Growth: From a valuation of USD 2.38 billion in 2023, the electric blanket market in Europe, the U.K., and Australia is set to expand to USD 3.76 billion by 2031.
- Technological Advancements: Enhanced features and innovations are fueling the demand for electric blankets, offering consumers efficient and cost-effective solutions for heating.
Drivers of Market Growth
1. Increasing Geriatric Population: The rising elderly population, particularly in Europe and the U.K., is a critical driver. Electric blankets provide a safer and more energy-efficient heating option compared to traditional room heaters, appealing especially to senior citizens.2. Cost-Effectiveness: Electric blankets are more economical than room heaters, with lower operational costs. This affordability has made them an attractive alternative for consumers across all income levels.
3. Energy Efficiency: Growing awareness of energy conservation is prompting a shift towards products like electric blankets, which offer better heating efficiency without compromising user comfort.
Business Opportunities
- Seasonal Demand and New Product Launches: Manufacturers are leveraging the seasonal surge in demand during colder months by launching innovative electric blankets.
- Focus on Sustainability: Companies are integrating eco-friendly materials and energy-efficient features to cater to environmentally conscious consumers.
- Expanding Indirect Sales Channels: The trend of purchasing through indirect sales channels, such as supermarkets and online platforms, continues to dominate, creating opportunities for retail collaborations and e-commerce growth.
Regional Analysis
1. Europe:- Accounts for 82.9% of the total market share in the Europe, U.K., and Australia region.
- The region's geriatric population and high room heater costs are major growth drivers.
- The U.K. market benefits from technological advancements and increasing consumer awareness about energy efficiency.
- Represents 2.1% of the regional market share.
- Increasing preference for electric blankets over room heaters is driving growth. For example, Aldi Australia's 2021 launch of heated electric blankets for cars demonstrates market innovation.
Challenges and Restraints
1. Health Concerns: Improper use of electric blankets can lead to overheating, which poses health risks, particularly for pregnant women.2. Seasonality of Demand: Seasonal reliance on these products can lead to fluctuating sales, limiting market growth during warmer months.
3. Electromagnetic Field Exposure: Concerns about low-frequency electromagnetic fields produced by electric blankets may affect consumer adoption.
Competitive Analysis
Leading companies in the electric blanket industry include:
- Jarden Corporation
- Shanghai Shenda Co. Ltd.
- Beurer GmbH
- Morphy Richards Ltd.
- Biddeford Blankets, LLC
- Snugnights UK LLP
- Slumberdown Company
- PIFCO
- Shavel Associates Inc.
- Silentnight Group Ltd.
- CDB Goldair Australia Pty LTD
- Glen Dimplex Group
- MAXSA Innovations
- E&E Co. Ltd.
- Shijiazhuang Mengjie Industry Co. Ltd.
- Others
Europe, U.K., and Australia Electric Blanket Market Segmentation
Europe, U.K., and Australia Electric Blanket Market by Product Type:
- Over Blankets
- Under Blankets
- Electric Pads
Europe, U.K., and Australia Electric Blanket Market by Price Range:
- Economy Electric Blankets
- Mid-Range Electric Blankets
- Premium Electric Blankets
Europe, U.K., and Australia Electric Blanket Market by Size:
- Single Size Electric Blankets
- Full/Queen Size Electric Blankets
- King Size Electric Blankets
Europe, U.K., and Australia Electric Blanket Market by Material:
- Wool Electric Blankets
- Cotton Electric Blankets
- Polyester Electric Blankets
- Acrylic Electric Blankets
- Other Material Electric Blankets
Europe, U.K., and Australia Electric Blanket Market by End Use:
- Electric Blankets for Commercial Use
- Electric Blankets for Residential Use
Europe, U.K., and Australia Electric Blanket Market by Sales Channel:
- Direct Sales of Electric Blankets
- Indirect Sales of Electric Blankets
- Hypermarkets/Supermarkets
- Multi-Brand Stores
- Specialty Stores
- Independent Small Stores
- Healthcare Stores
- Online Retailers
- Other Sales Channels
Europe, U.K., and Australia Electric Blanket Market by Region:
- Europe Electric Blanket Market
- U.K. Electric Blanket Market
- Australia Electric Blanket Market
Table of Contents
1. Executive Summary
2. Market Overview
3. Production Output and Trade Statistics, 2019 - 2023
4. Price Analysis, 2019 - 2023
5. Europe Electric Blanket Market Outlook, 2019 - 2031
6. U.K. Electric Blanket Market Outlook, 2019 - 2031
7. Australia Electric Blanket Market Outlook, 2019 - 2031
8. Competitive Landscape
9. Appendix
Companies Mentioned
- Jarden Corporation
- Shanghai Shenda Co. Ltd.
- Beurer GmbH
- Morphy Richards Ltd.
- Biddeford Blankets, LLC
- Snugnights UK LLP
- Slumberdown Company
- PIFCO
- Shavel Associates Inc.
- Silentnight Group Ltd.
- CDB Goldair Australia Pty LTD
- Glen Dimplex Group
- MAXSA Innovations
- E&E Co. Ltd.
- Shijiazhuang Mengjie Industry Co. Ltd.
Methodology
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