Footwear Wholesaling in Australia - Industry Market Research Report

Tight fit: COVID-19 and wholesale bypass have contained industry revenue growth

Retailers play a leading role in shaping the Footwear Wholesaling industry. Rising wholesale bypass trends have dampened industry revenue. Large retailers have increasingly chosen to deal directly with manufacturers instead of purchasing through footwear wholesalers. Retailers have been negotiating lower prices with wholesales, lifting competitive pressures and forcing smaller wholesalers, which often lack the scale to discount prices, to consolidate operations or exit the industry entirely. Price competition has intensified as imports from countries with low production costs have grown. Yet, the footwear wholesaling revenue is expected to grow at an annualised 0.4% over the five years through 2022-23, to reach an estimated $2.6 billion. Revenue is anticipated to rise by 1.5% in 2022-23 alone. This growth is due to higher disposable incomes, which boosted consumers' spending on footwear and the growing popularity of online shopping.

Industry companies wholesale a range of footwear products to retailers. Most footwear wholesalers also conduct sales and administrative activities. These activities include managing stock storage and transport, developing marketing and advertising materials, and establishing relationships with manufacturers and retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.