Australia Hand Sanitizer Market Report by Product Type, Product Form, Ingredient, End-User, Pack Size, Distribution Channel 2024-2032

The Australia hand sanitizer market size reached US$ 314.7 Million in 2023. Looking forward, the publisher expects the market to reach US$ 279.8 Million by 2032. The rising occurrence of various infectious diseases caused by novel viruses, increasing availability of natural and organic hand sanitizers, and the growing awareness about the benefits of maintaining self-hygiene represent some of the key factors driving the market.

Rising Health Consciousness Among Masses Propelling Market Growth

The increasing awareness about the benefits of maintaining self-hygiene and hand washing is propelling the growth of the hand sanitizer market in Australia. In addition, the rising occurrence of various hospital-acquired infections (HAIs) among the masses is augmenting the growth of the market. Apart from this, the shifting consumer preference towards convenient and effective hygiene products is catalyzing the demand for hand sanitizers in the country. Additionally, the increasing number of advertisements promoting the benefits of using hand sanitizers regularly is supporting the growth of the market.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The structure of the hand sanitizer market in Australia is fragmented due to the presence of numerous small and large manufacturers. In addition, the volume of new entrants in the market is moderate as the demand is high and the investment costs are low. However, the brand loyalty among consumers and economies of scale prevents many players to enter the Australia hand sanitizer market.

What is Hand Sanitizer?

A hand sanitizer is an antiseptic solution that is applied to the hands to kill disease-causing pathogens present on the skin. It comprises alcohol, water, fragrances, polyacrylates, artificial or natural colors, and emollients to soothe and moisturize the skin and prevent dryness caused by the alcohol. It is commonly available in the form of foams, gels, sprays, and liquid-based variants. It is also manufactured in alcohol-free variants, which contain glycerin, antimicrobial agents, thickening agents, and disinfectants, such as benzalkonium chloride (BAC) and triclosan.

It is primarily adopted as an alternative to handwashes and soaps for maintaining cleanliness and preventing the transmission of viruses and bacteria from one individual to another. It instantly denatures the proteins and destroys the lipid-based coating of the viruses and bacteria to prevent the spread of infectious pathogens. It helps prevent the occurrence of stomach infections, diarrhea, nausea, and vomiting caused by pathogens. Furthermore, as it is effective in reducing the wastage of water, paper towels, and soaps, the demand for hand sanitizer is increasing in Australia.

COVID-19 Impact:

The impact of COVID-19 on the hand sanitizer market in Australia has a positive impact, spurring immensely. To avoid the transmission of the virus and as a precautionary measure, hand sanitizers have come across as an effective solution. In addition, recommendations by Therapeutic Goods Administration (TGA) to use hand sanitizers before touching the nose, eyes, and mouth or eating have resulted in the escalating the demand for hand sanitizers in Australia. Apart from this, the panic buying tendencies in consumers catalyzed the demand for hand sanitizers. The procurement process in Australia faced fewer challenges during the initial phases of the pandemic, along with low supply disruptions.

The availability of raw materials, such as ethanol, ethyl alcohol, and extra neutral alcohol, which are necessary ingredients in hand sanitizers, was increased by the Australian Government, which bolstered the growth of the market. Furthermore, to keep up with the increasing demand, key market players have increased their production rates, and various distilleries have shifted their production away from spirits to hand sanitizers.

Australia Hand Sanitizer Market Trends:

At present, the increasing demand for hand sanitizers, as they are available in convenient packaging and can easily fit into pockets and bags, represents one of the primary factors influencing the market positively in Australia. Besides this, the rising occurrence of various infectious diseases caused by novel viruses is propelling the growth of the market.

In addition, governing agencies in the country are encouraging the usage of hand sanitizers to maintain hygiene and prevent the spread of pathogens. Apart from this, the wide availability of hand sanitizers infused with aloe vera gel and in various refreshing fragrances is contributing to the growth of the market in Australia. Additionally, key market players are introducing natural and organic sanitizers and sanitizer wipes to diversify their product portfolio.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the Australia hand sanitizer market report, along with forecasts for the period 2023-2032. Our report has categorized the market based on product type, product form, ingredient, end-user, pack size and distribution channel.

Product Type Insights:

• Alcoholic
• 60%-70%
• 71%-80%
• 81%-95%
• Non-Alcoholic

Product Form Insights:

• Gel
• Liquid
• Spray
• Foam
• Others

Ingredient Insights:

• Synthetic
• Natural
• Organic

End-User Insights:

• Hospitals
• Households
• Restaurants and Hotels
• Others

Pack Size Insights:

• Large
• Medium
• Small

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies
• Online
• Departmental Stores
• Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Australia hand sanitizer market. Some of the companies covered in the report include:

• BWX Limited
• Careline Group
• Colgate-Palmolive Company
• Ego Pharmaceuticals Pty Ltd
• Elyptol Australia
• Gojo Industries, Inc.
• Reckitt Benckiser Group PLC
• Schulke & Mayr GmbH
• Sydney Solvents
• Unilever PLC

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

1. What was the size of the Australia hand sanitizer market in 2023?
2. What is the expected size of the Australia hand sanitizer market in 2032?
3. What has been the impact of COVID-19 on the Australia hand sanitizer market?
4. What are the key factors driving the Australia hand sanitizer market?
5. What is the breakup of the Australia hand sanitizer market based on the product type?
6. What is the breakup of the Australia hand sanitizer market based on the product form?
7. What is the breakup of the Australia hand sanitizer market based on the ingredient?
8. What is the breakup of the Australia hand sanitizer market based on the end user?
9. What is the breakup of the Australia hand sanitizer market based on the pack size?
10. What is the breakup of the Australia hand sanitizer market based on the distribution channel?
11. Who are the key players/companies in the Australia hand sanitizer market?