Lotteries in Australia - Industry Market Research Report

Luck of the draw: Revenue keeps rising despite strong competition from other forms of gambling

The Lotteries industry has expanded over the past five years, industry revenue is expected to grow at an annualised 7.6% over the five years through 2023-24, to an estimated $13.5 billion. The industry has benefited high levels of government stimulus that boosted spending gambling services unaffected by lockdowns, like lotteries. The development of online selling capacity also accelerated revenue growth, enabling lottery sales to expand to previously untapped markets, especially in the younger demographics. Nonetheless, gambling in Australia is highly saturated. Lottery operators face strong external competition from alternative forms of gambling, especially horse and sports betting and casinos. These trends are expected to limit revenue growth in 2023-24, with growth slowing to an estimated 1.7%. The easing of COVID-19 pandemic restrictions fuelled a jump in competition from pubs, clubs and casinos in particular, which were heavily restricted during periods of prolonged city-wide lockdowns.

Industry firms primarily operate lotteries and sell lottery tickets. A lottery is a prize draw that players pay to enter, with winners drawn randomly by lot. Firms that operate lotto-style games and football pools are also included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.