Oat milk is a plant-based beverage obtained from liquified oats and serves as a vegan-friendly and lactose-free alternative to dairy milk. Characterized by a rich, creamy texture and neutral taste, it is an excellent source of essential nutrients, such as iron, calcium, potassium, folate, manganese, zinc, thiamine, magnesium, and vitamin D. Its regular consumption provides numerous health benefits, including strengthening bones, regulating blood cholesterol levels, and maintaining heart health.
It is commonly used to replace milk in various beverages, such as tea, coffee, milkshakes, smoothies, and health drinks. It is also utilized in the production of bakery goods and confectionery food items, including cakes, muffins, cupcakes, and chocolates. As a result, oat milk has gained immense popularity as a milk replacement in the food and beverage (F&B) industry and is widely consumed by health-conscious consumers across Australia.
Australia Oat Milk Market Trends:
As a result of the growing health concerns among individuals and improving lifestyles and dietary habits, there has been a significant rise in the consumption of nutrition-rich foods and beverages like oat milk. This, coupled with the rapidly expanding vegan and lactose-intolerant population in Australia, is supporting the market growth. Furthermore, the surging awareness about animal welfare and cruelty, as well as the impact on the environment, has led to a substantial shift toward plant-based diets. Since oat milk has a rich nutritional profile and is free from dairy allergens and other additives, it is becoming a preferred dairy substitute among consumers across the country.In line with this, the shifting inclination toward non-genetically modified organisms (GMO) and pesticide-free grown products has propelled the market growth. In addition, the leading players are launching oat milk in innovative flavors, including chocolate, strawberry, vanilla, coffee, hazelnut, mocha, berry, banana, and coconut, to appeal to a broader consumer base. Along with this, the widespread availability of oat milk across online retail platforms and offline distribution channels is augmenting product sales.
Besides this, aggressive promotional activities by celebrities and athletes to promote the uptake of vegetarian products for a healthy lifestyle are catalyzing market growth. Other factors, including the increasing number of cafes offering oat milk-based beverages, rising incidences of milk allergies, inflating consumer purchasing power, rapid urbanization, and growing influence of social media, especially among the expanding young population, are creating a favorable outlook for the market in Australia.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each segment of the Australia oat milk market, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on source, flavor, and packaging form.Source Insights:
- Conventional
- Organic
Flavor Insights:
- Plain
- Flavored
Packaging Form Insights:
- Carton
- Bottle
- Can
Regional Insights:
- New South Wales
- Victoria
- Queensland
- Western Australia
- South Australia
- Tasmania
- Others
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the Australia oat milk market. Detailed profiles of all major companies have been provided. Some of the companies covered include Califia Farms AU (Califia Farms, LLC), Chobani Australia Pty Ltd. (Chobani, LLC), Inside Out Nutritious Goods Pty Ltd., Minor Figures AU (Minor Figures Limited), Noumi Limited, Oatly AB (Cereal Base Ceba AB), PureHarvest, Sanitarium, Uncle Tobys (Nestlé), Vitasoy Australia (Vitasoy International Holdings Limited), Wide Open Agriculture, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.Key Questions Answered in This Report:
- How has the Australia oat milk market performed so far, and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the Australia oat milk market?
- What is the impact of each driver, restraint, and opportunity on the Australia oat milk market?
- What are the key regional markets?
- Which countries represent the most attractive Australia oat milk market?
- What is the breakup of the market based on the source?
- Which is the most attractive source in the Australia oat milk market?
- What is the breakup of the market based on the flavor?
- Which is the most attractive flavor in the Australia oat milk market?
- What is the breakup of the market based on the packaging form?
- Which is the most attractive packaging form in the Australia oat milk market?
- What is the competitive structure of the Australia oat milk market?
- Who are the key players/companies in the Australia oat milk market?
Table of Contents
Companies Mentioned
- Califia Farms AU (Califia Farms LLC)
- Chobani Australia Pty Ltd. (Chobani LLC)
- Inside Out Nutritious Goods Pty Ltd.
- Minor Figures AU (Minor Figures Limited)
- Noumi Limited
- Oatly AB (Cereal Base Ceba AB)
- PureHarvest
- Sanitarium
- Uncle Tobys (Nestlé)
- Vitasoy Australia (Vitasoy International Holdings Limited)
- Wide Open Agriculture
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 132 |
Published | August 2024 |
Forecast Period | 2023 - 2032 |
Estimated Market Value ( AUD | $ 161.9 Million |
Forecasted Market Value ( AUD | $ 947.5 Million |
Compound Annual Growth Rate | 21.7% |
Regions Covered | Australia |
No. of Companies Mentioned | 11 |