Europe has witnessed a resurgence in birth rates and population growth in recent years, with countries like France, the UK, and Germany experiencing an uptick in childbirths. Therefore, the region utilized $8,824.5 million revenue in 2031. Also, the Europe region would utilize 3,88,945.6 thousand units of Baby Romper by 2031. The growing number of newborns and infants has fueled demand for baby essentials, including rompers. Therefore, owing to these aspects, there will be increased demand in the segment.
The rompers are designed to provide infants with ample room for movement, allowing them to crawl, play, and explore comfortably. This versatility allows parents to find rompers suitable for different settings and activities, making them a versatile wardrobe staple for infants. Hence, these aspects will boost the demand in the market.
Additionally, changing societal norms have led to a greater emphasis on diversity and inclusivity, including in the fashion industry. Rompers are available in diverse colors, prints, and motifs that appeal to all genders, allowing parents to express their unique style while promoting inclusivity. Thus, these aspects will drive the growth of the market.
However, Compliance with multifaceted safety standards amplifies the intricacy of manufacturing rompers. Each production stage demands meticulous attention to detail, from sourcing materials to assembly and packaging. By prioritizing safety as a cornerstone of their operations, manufacturers can safeguard the well-being of their youngest consumers and the longevity of their brands in a fiercely competitive market landscape. Hence, these aspects can lead to decreased demand for rompers in the coming years.
Type Outlook
Based on type, the market is segmented into full body and half body. In 2023, the full body segment garnered 32.70% significant revenue share in the market. In terms of volume, the full body segment would utilize 6,34,647.9 thousand units by 2031. With a one-piece design that covers the entire body, full-body rompers simplify the process of dressing and diapering infants, eliminating the need for separate tops, bottoms, and socks.Price Point Outlook
Based on price point, the market is bifurcated into mass and premium. In 2023, the premium segment witnessed 31% substantial revenue share in the market. In terms of volume, the premium segment consumed 1,68,457.4 thousand units in 2023. Premium rompers are crafted from high-quality materials such as organic cotton softness, durability, and comfort for infants and toddlers.Sales Channel Outlook
Based on sales channel, the market is segmented into supermarket/hypermarket, specialty stores, brand stores, and online channels. In 2023, the online channels segment garnered 25.50% significant revenue share in the market. In terms of volume, the online channels segment sold 3,26,655.8 thousand units in 2023. Online channels provide access to an extensive range of rompers from local and international brands, sizes, colors, and designs. As online consumers increase, e-commerce retail sales in Canada continue to rise. Thus, these factors will pose lucrative growth prospects for the segment.Material Outlook
Based on material, the market is divided into cotton, linen, wool, and others. In 2023, the wool segment witnessed 21.92% substantial revenue share in the market. In terms of volume, the wool segment consumed 2,25,137.6 thousand units in 2023. Wool is hypoallergenic and gentle on delicate skin, making it suitable for babies with allergies or skin sensitivities. Parents are increasingly seeking clothing options made from natural materials like wool to minimize the risk of irritation and discomfort for their little ones. Thus, owing to these factors, there will be enhanced demand in the segment.Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 45.39% highest revenue share in the market in 2023. In terms of volume the Asia Pacific region consumed 5,57,704.9 thousand units in 2023. The growing influence of social media and celebrity culture has fueled the demand for fashionable baby apparel in Asia Pacific.List of Key Companies Profiled
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Half Body
- Full Body
- Mass
- Premium
- Supermarket/Hypermarket
- Specialty Stores
- Brand Stores
- Online Channels
- Cotton
- Linen
- Wool
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Methodology
LOADING...