Bike Camera Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bike camera market size has grown strongly in recent years. It will grow from $2.03 billion in 2024 to $2.19 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to increasing popularity of cycling, rising concerns for cyclist safety, adventure and sports cycling trends, community and social media engagement, legal and insurance considerations.

The bike camera market size is expected to see strong growth in the next few years. It will grow to $2.97 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to integration with smart cycling accessories, rise in bike commuting and urban cycling, influence of cycling events and competitions, environmental advocacy and bike tourism. Major trends in the forecast period include emergence of 360-degree cameras for comprehensive coverage, integration with navigation and GPS systems, rise of subscription-based cloud services, focus on rugged and weather-resistant designs, incorporation of voice control features.

The rising popularity of bike commuting is expected to drive the growth of the bike camera market in the coming years. Bike commuting involves using a bicycle as the main mode of transportation for traveling to and from work or other destinations, promoting healthier and more sustainable urban mobility. The increase in bike commuting encourages safety-focused cyclists to invest in bike cameras to document rides and protect themselves in case of accidents or incidents, boosting bike camera sales. For instance, in February 2024, the Office of Energy Efficiency and Renewable Energy, a U.S.-based government agency, reported that in 2022, 52% of all bike trips were made for social or recreational purposes. The second most common reason was for church or school, followed by commuting from home to work. Overall, around 2.2 billion bike trips were recorded that year. Consequently, the growing popularity of bike commuting is expected to fuel the expansion of the bike camera market.

The rising demand for bicycles is projected to boost the growth of the bike camera market in the future. A bicycle is a human- or motor-powered, pedal-driven vehicle with two wheels attached to a frame, positioned one behind the other. Bike cameras offer valuable evidence in cases of accidents or incidents on the road, assisting with insurance claims or legal matters. For instance, in May 2023, the World Economic Forum, a Switzerland-based non-governmental organization, reported that total EV sales in 2022 reached 10.5 million, representing a 55% increase from 6.7 million in 2021. Additionally, the EV market share rose from 8.3% in 2021 to 13% in 2022. Thus, the rising demand for bicycles is driving the growth of the bike camera market.

Prominent players within the bike camera market concentrate their efforts on innovating their product offerings to secure a competitive edge. Notably, companies such as INNOVV Tech Co. Ltd. have introduced cutting-edge products such as the INNOVV H5 Helmet Camera. The INNOVV H5 stands out for its compactness, durability, and exceptional features, including a 360-degree panoramic view and real-time stabilization. Designed to be affixed to helmets or headgear, this device captures hands-free, high-quality video footage, catering to action sports, adventure travel, and safety documentation. Launched in May 2022, this portable, modular system integrates a high-performance Sony 4K sensor, image stabilization technology, and a diverse range of user-selectable imaging capabilities, optimizing video recordings across various resolution settings, including 4K, 2.7K, 1080, and 720P. Its versatility extends to mount compatibility, automatic recording functionality, user-friendly controls, and a dedicated mobile application, enhancing its usability.

In August 2023, GoPro Inc., a leading US-based manufacturer of wearable action cameras and accessories, forged a partnership with Grand Prix Motorcycle Racing (MotoGP) operated by Dorna Sports, S.L. This collaboration establishes GoPro as the official wearable action camera for MotoGP events starting from 2023. This partnership represents the amalgamation of the most adaptable camera technology with one of the most thrilling sports globally. The collaboration entails the dissemination of GoPro footage across MotoGP's extensive social media platforms and motogp.com, showcasing exclusive content such as the GoPro onboard lap preview of each track and other engaging content. Dorna Sports SL, a Spain-based sports management entity responsible for overseeing the promotion, marketing, and organization of MotoGP races and events, facilitates this partnership.

Major companies operating in the bike camera market report are Sony Corporation, Garmin Ltd., Shimano Inc., Nikon Corporation, SZ DJI Technology Co Ltd. (Dajiang Innovations), GoPro Inc., Coleman Company Inc., TomTom N.V., Polaroid Corporation, Sena Technologies Inc., SJCAM Ltd., Mio (MiTAC Europe Limited), RevZilla Motorsports LLC, Insta360 (Arashi Vision Inc.), Cycliq Products Pty. Ltd., Veho Tech Inc., Contour LLC, SVP, Drift Innovation Ltd., MOHOC Inc., Runcam, Sound Around Inc., Campark, Dargon Touch, YI Technology Inc., INNOVV Tech Co. Ltd.

North America was the largest region in the bike camera market in 2024. The regions covered in the bike camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bike camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bike camera market consists of sales of action cameras, helmet cameras, rear-view cameras, cycling camera apps, and 360-degree cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

A bike camera is a compact video recording device designed to be mounted on a bicycle or helmet, capturing real-time footage of rides and surroundings for various purposes such as safety, documentation, or entertainment. These cameras are known for their lightweight design, durability, and features such as high-definition video recording, image stabilization, and wide-angle lenses.

The main categories of bike cameras include 4K, 1080P, 720P, and others. A 4K bike camera specifically offers high-resolution video recording at 3840 x 2400 pixels, providing detailed and immersive footage of cycling adventures. These cameras are available through both online and offline sales channels and find applications in personal and commercial use.

The bike camera market research report is one of a series of new reports that provides bike camera market statistics, including bike camera industry global market size, regional shares, competitors with a bike camera market share, detailed bike camera market segments, market trends and opportunities, and any further data you may need to thrive in the bike camera industry. This bike camera market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future- scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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