Action Camera Market Report 2025

This Action Camera market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The action camera market size has grown rapidly in recent years. It will grow from $4.34 billion in 2024 to $4.97 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to rise of social media, rise in outdoor activities, change in consumer lifestyle, increased adoption of smartphones, increased use of smart devices.

The action camera market size is expected to see rapid growth in the next few years. It will grow to $8.51 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to rising penetration ofThe internet, rising professional activities, growing popularity of documentaries and short films, sports and e-sports growth, rise in disposable income. Major trends in the forecast period include use of miniature sensors, waterproof and rugged features, 360-degree video and vr, live streaming integration, ai-enhanced features.

The growth of the action camera market is being driven by the increasing number of extreme sports events, holidays, and music festivals. Action cameras are primarily used to capture activities such as sports events, holiday music festivals, and adventurous pursuits like surfing, skateboarding, skiing, climbing, skydiving, bicycle racing, biking, and other extreme sports. Compared to DSLRs (digital single-lens reflex cameras), action cameras are more convenient due to their fixed point-and-shoot design. They can be mounted anywhere, from dashboards to underwater, making them ideal for capturing high-quality photos and videos in various settings. As extreme sports events, holidays, and music festivals rise in popularity, the demand for action cameras is expected to increase. For example, the 2024 Holiday Travel Survey by a US-based Travel Association reported strong travel demand in early 2024, with air passenger growth up by 6%, foreign visits rising by 24%, a slight decline in hotel room demand, and a 1% increase in short-term rentals. This is supported by economic optimism, encouraging higher travel plans for the year. Therefore, the rise in extreme sports events, holidays, and music festivals is expected to fuel the growth of the action camera market.

Digital evolution and the incorporation of IoT stand out as predominant trends gaining momentum within the action camera market. Industry leaders are emphasizing the integration of visual computing, artificial intelligence (AI), and edge computing in smart action camera models to enhance productivity and user convenience. This technological advancement enables an ecosystem for remote access, data downloading, and collaborative usage of action cameras with external devices. Hero Electronix's introduction of the Qubo Smart Dash Cam in May 2022 illustrates this trend, featuring built-in G-sensors, AI capabilities for automatic event file generation, and a mobile app accessible across Android and iOS platforms. Additionally, Hero Electronix's vision to create a connected device ecosystem showcases plans to launch smart sunglasses and innovative action cameras, contributing to the realm of IoT-oriented smart devices.

Leading enterprises in the action camera industry are dedicated to introducing innovative products like the Go 3 to cater to customer needs effectively. The Go 3 is an advanced action camera launched by Insta360 in June 2023, presenting a compact and lightweight waterproof design. Notable for its magnetic feature, the camera can be effortlessly mounted anywhere. It captures high-quality video at 2.7K resolution and offers flowstate stabilization for steady and shake-free footage. The inclusion of an Action Pod equipped with a flip touchscreen enables remote control and live preview and extends the battery life to support over 2 hours of continuous recording.

In August 2023, GoPro Inc., a prominent technology firm based in the United States, established a partnership with MotoGP Ignition. This collaboration is aimed at delivering compelling content to engage race enthusiasts with a novel, high-resolution perspective using action cameras. MotoGP Ignition, based in Spain, specializes in racing management solutions and will contribute to enhancing the viewer experience through this partnership.

Major companies operating in the action camera market include GoPro Inc., Garmin Ltd., Nikon Corporation, Sony Corporation, Veho World Limited, 360fly Inc., Activeon Inc., AEE Technology Inc., Akaso, Apeman Global, Brinno Inc., Campark, Crosstour, SZ DJI Technology Co. Ltd., Drift Innovation Ltd., Shenzhen Arashi Vision Co. Ltd., ISAW Camera Inc., JVCKENWOOD Corporation, Eastman Kodak Company, Mokacam Technology Co. Ltd., Monoprice Inc., Olympus Corporation, Polaroid Corporation, Ricoh Company Ltd., Shenzhen Hongfeng Century Technology Co. Ltd., Shenzhen ThiEYE Technology Co. Ltd., TomTom International BV, Shenzhen Jiehe Technology Development Co. Ltd., VTech Holdings Limited, Shanghai Xiaoyi Technology Co. Ltd.

North America was the largest region in the action camera market in 2024. The regions covered in the action camera market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

An action camera is a digital camera specifically designed for capturing immersive action photos. Typically mounted to helmets, bike or motorbike handlebars, the chest, or a tripod, these cameras feature a wider lens and are smaller, more durable, and waterproof compared to other types of cameras. Action cameras are extensively used by athletes, sports fans, and outdoor enthusiasts to document various activities and adventures.

The action camera market encompasses the sales of these cameras by entities, including organizations, sole traders, and partnerships. These cameras are compact, rugged, and waterproof, making them ideal for outdoor sports and adventures. They are widely utilized by sports enthusiasts, athletes, and hikers to capture dynamic and action-packed moments.

The action camera market research report is one of a series of new reports that provides action camera market statistics, including action camera industry global market size, action camera market regional shares, competitors with an action camera market share, detailed action camera market segments, market trends and opportunities, and any further data you may need to thrive in the action camera industry. This action camera market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the action camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The action camera market consists of sales of body-worn cameras, dash-camera, Refcam, underwater cameras, and 360 cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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