Boat Rental Market Report 2026

The boat rental market size has grown strongly in recent years. It will grow from $19.68 billion in 2025 to $20.98 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to growth in coastal tourism activities, increasing disposable income among consumers, expansion of marina infrastructure, rising popularity of recreational boating, wider availability of charter services.

The boat rental market size is expected to see strong growth in the next few years. It will grow to $27.07 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to increasing demand for sustainable marine tourism, rising use of digital rental platforms, expansion of premium leisure travel, growing interest in private travel experiences, increased investments in electric boats. Major trends in the forecast period include increasing demand for experience-based leisure rentals, rising adoption of online booking platforms, growing preference for luxury and yacht charters, expansion of eco-friendly and electric boats, higher customization of rental packages.

The increasing water-borne trade is expected to significantly boost the growth of the boat rental market in the coming years. Water-borne trade involves the transportation of goods, commodities, or passengers via oceans, seas, rivers, and other navigable waterways. Boat rentals play a crucial role in this sector by offering a cost-effective option for businesses, providing flexibility and scalability, and granting access to specialized vessels without the burdens of maintenance costs or capital investments. This model allows companies to expand their geographical reach without establishing a permanent presence in specific locations. For instance, in August 2024, the UK government reported a growth of 0.8% in the services sector over the three months leading up to June 2024, with output rising in 11 of the 14 subsectors. Overall, services output increased by 2.5% during this period. Therefore, the growth of water-borne trade is driving the expansion of the boat rental market.

Prominent players in the boat rental market are actively pursuing product innovation to gain a competitive advantage, with a focus on the development of new offerings such as GPS tracker models. These models involve devices or units that leverage global positioning system (GPS) technology to track and locate objects, including vehicles, assets, or individuals. A case in point is WAIV Technologies Inc., a US-based provider of GPS tracking solutions, which introduced XStream, a solar-powered GPS tracker, in April 2023. Specifically designed for companies engaged in boat and jet ski rentals, the XStream GPS tracker stands out as the first of its kind with capsize detection capabilities, running entirely on solar power. This innovation aims to simplify fleet management for rental operators, providing real-time situational awareness. The solar-powered aspect of the tracker not only offers a sustainable solution but also caters specifically to the needs of boat rental companies, granting them access to real-time location data and streamlining the process of asset tracking within their operations. This strategic focus on cutting-edge technology exemplifies the commitment of major companies to differentiate themselves in the competitive boat rental market.

In December 2025, Boatsetter, a US-based provider of peer-to-peer boat rentals and on-the-water experience marketplace services, merged with GetMyBoat to establish a unified global marketplace that broadens access to boating experiences. Through this merger, the combined company aimed to create a single global boat rental marketplace to extend its market presence, enhance service offerings, and achieve greater scale in the rapidly growing outdoor recreation industry. GetMyBoat is a US-based provider of a boat rental and water-experience marketplace connecting boat owners, captains, and renters around the world.

Major companies operating in the boat rental market are GetMyBoat Inc., Blue Bay Marine, Blue Boat Yacht Entertainment Company, Boatjump S.L., Boatsetter, Click&Boat, GlobeSailor, Incrediblue, Le Boat, Yachtico, Dream Yacht Charter, Nautal, SamBoat, Sailo, Sunsail, Moorings, Freedom Boat Club, West Coast Boat Rentals, Miami Boat Charters, NY Boat Charter, CharterLux, European Boating Holidays, BoatyBooker, YachtLife, Borrow A Boat.

Europe was the largest region in the boat rental market in 2025. North America is expected to be the fastest-growing region in the global boat rental market report during the forecast period. The regions covered in the boat rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the boat rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The boat rental market includes revenues earned by entities by renting electric boats, fuel-powered, outboard engines boats, inboard engine boats, and jet-drive engine boats. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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