Bulgur Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global bulgur market is set to grow significantly over the forecast period, with its value projected to increase from US$ 1.31 billion in 2024 to approximately US$ 1.81 billion by 2031. This growth represents a compound annual growth rate (CAGR) of 4.7% during the forecast period. The rising demand for healthy, clean-label, and traditional foods, along with increasing urbanization and middle-class purchasing power, are the key factors driving this growth.

Market Insights

Growing Preference for Non-GMO & Clean Label Products:

Consumers are increasingly favoring clean-label and non-GMO bulgur products due to their perceived health benefits and the absence of artificial additives. Manufacturers are capitalizing on this trend to offer more transparent and trustworthy products.

Rising Popularity of Healthy Foods:

With the growing prevalence of lifestyle diseases like obesity and diabetes, consumers are adopting preventive measures, including healthy eating habits. Bulgur’s high fiber content and low glycemic index make it an attractive choice for health-conscious consumers.

Increasing Purchasing Power and Urbanization:

Middle-class purchasing power, particularly in populous countries like India and China, is on the rise. Urbanization is further encouraging consumers to explore foreign cuisines, including dishes made with bulgur, which aligns with their taste preferences.

Bulgur as a Traditional Staple Food:

Bulgur’s use in traditional Middle Eastern and Mediterranean cuisines is boosting its global popularity. Countries like Turkey are major producers and exporters, leveraging their strategic location to drive regional and international market growth.

Market Drivers

Health Benefits:

Bulgur is a nutrient-dense food with high fiber content, making it a preferred choice for consumers focused on managing their health.

Increased Awareness of Sustainable Diets:

The growing global interest in sustainable and plant-based diets is further driving demand for bulgur.

Expanding Consumer Base:

The rising middle-class population, particularly in developing countries, is fostering greater experimentation with international cuisines, bolstering bulgur demand.

Business Opportunities

Expansion into Emerging Markets:

Manufacturers are increasingly focusing on regions with untapped potential, such as Asia-Pacific and Africa, to expand their consumer base.

Growth in Online Retail Channels:

The indirect distribution channel, particularly online retail, accounts for a significant share of bulgur sales, offering manufacturers opportunities to target tech-savvy consumers.

Partnerships and Acquisitions:

Key players in the bulgur market are forming strategic partnerships and acquisitions to strengthen their supply chain and expand their global presence.

Region Analysis

North America:

The U.S. is a significant player in the global bulgur market, with its growth driven by the increasing popularity of healthy eating habits and heightened consumer awareness of bulgur’s nutritional benefits.

Europe:

Germany is a prominent market within Europe, showcasing strong demand for clean-label and organic food products, reflecting the region's focus on health-conscious choices.

Latin America:

Brazil leads the growth in this region, followed by Mexico. The increasing awareness of healthy eating among consumers is contributing to the rising demand for bulgur across Latin America.

Asia-Pacific:

The expanding middle-class population in countries such as China and India, combined with their traditional familiarity with cracked wheat-based products, is fueling the demand for bulgur in the region.

Middle East & Africa (MEA):

Turkey plays a pivotal role in the MEA market, being a leading producer of bulgur and leveraging its strategic geographical position for significant exports. High domestic production further strengthens Turkey’s role as a key market contributor in the region.

Competitive Analysis

The bulgur market features a mix of regional and multinational players, with regional players holding 30-40% of the market share. Multinational companies account for 14.4% and leverage established distribution channels to expand their global reach.

Prominent companies include:

• Duru Bulgur Gida San.
• The Hain Celestial Group Inc.
• AGT Foods and Ingredients Inc.
• Tipiak Group
• Ceres Organics Limited
• Bob's Red Mill Natural Foods Inc.
• Memiler Group
• Tiryaki Agro Gida Sanayi ve Ticaret A.S.
• Armada A.S.
• Gardenia Grain D'Or
• Sunnyland Mills
• First Quality Foods
• Hodgson Mill Inc.
• Ipek Bulgur

These players focus on acquisitions, partnerships, and expanding distribution networks to gain a competitive edge.

Bulgur Market Segmentation

By Nature:

• Organic
• Conventional

By Type:

• Fine Bulgur
• Whole/Coarse Bulgur

By End Use:

• Household
• HORECA

By Distribution Channel:

• Direct
• Indirect
• Modern Trade
• Convenience Stores
• Online Retail

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa