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Butter and Spreads in China

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    Report

  • 17 Pages
  • August 2024
  • Region: China
  • Euromonitor International
  • ID: 3514481
In 2024, retail sales of butter in the Chinese market are expected to record a mid-single-digit decline in current value terms. This decrease is primarily due to reduced demand for home baking, as post-pandemic, Chinese consumers have been spending less time at home. In addition, with the post-pandemic economic recovery falling short of expectations, consumer uncertainty about the future has increased, and their consumption confidence has not fully rebounded.

The Butter and Spreads in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail sales of butter decline due to decreasing demand for home baking and consumer caution
  • Rising health awareness leads to decline for margarine and spreads
PROSPECTS AND OPPORTUNITIES
  • Premium butter brands enter China through high-end bakeries
  • Consumers increasingly prefer high quality and clean label butter products
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN CHINA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources