China Sports Broadcasting Media Landscape

The China Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in China today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

By the end of 2022, an estimated 558.0 million subscribers used pay-TV services in China, an increase of 8.5 million from 2021.
4G subscriptions accounted for a 39.8% share of the total mobile subscriptions in 2022 which will decrease to 13.9% in 2027 due to consumers migrating to 5G services.

M2M/IoT subscriptions will grow from 326 million in 2022 to 694 million in 2027, supported by emerging opportunities in industrial applications, asset management, fleet tracking, remote monitoring, and mobile payments.

Total fixed broadband lines in China will increase from 592 million in 2022 to 665 million by the end of 2027, driven by growing demand for high-speed fiber services and applications such as smart home, smart factory, and cloud gaming, coupled with the ongoing government efforts to expand broadband coverage in rural areas.

Scope

• Total pay-TV subscriptions will grow at a CAGR of 0.7% over the forecast period, reaching 578.9 million in 2027. IPTV is the leading delivery technology with subscriptions estimated to grow at a CAGR of 2.4% from 365.6 million in 2022 to 410.8 million in 2027
• Total mobile subscriptions in China reached an estimated 2.0 billion in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 4.5% with mobile network operators (MNOs) adding a combined 496 million subscriptions and bringing the country's total to over 2.5 billion in 2027
• Smartphone subscription penetration of population reached 90.0% in 2022 and will increase to 103.3% over the forecast period. This is due to smartphone subscriptions expected to grow from 1.27 billion in 2022 to over 1.45 billion by the end of 2027
• Fiber lines will remain the leading residential fixed broadband technology in China over the forecast period with its share of total broadband lines increasing further from 98.2% in 2022 to 99.4% in 2027

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the China television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Chinese pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares
• With 19 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.