Television Broadcasting Market Report 2026

The television broadcasting market size has grown strongly in recent years. It will grow from $327.15 billion in 2025 to $345.26 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to widespread adoption of cable networks, growth of satellite tv, rise of national television networks, increase in advertisement revenue, expansion of public television funding.

The television broadcasting market size is expected to see strong growth in the next few years. It will grow to $432.3 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to demand for personalized content, growth of streaming platforms, advancement in smart tv technology, rise in regional language channels, integration with iot and connected ecosystems. Major trends in the forecast period include shift towards high-definition and ultra-hd broadcasting, increasing adoption of over-the-top (ott) platforms, personalized and interactive tv content, growing importance of localized and regional programming, integration of smart tv features and connected devices.

The rising adoption of smart TVs and OTT subscriptions is anticipated to drive growth in the television broadcasting market in the coming years. A smart TV, also known as a connected TV or hybrid TV, is a television equipped with integrated Internet access and interactive Web 2 features. Over-the-top (OTT) subscriptions are media services that provide video, audio, and other content via the Internet rather than traditional cable or satellite TV providers. Smart TVs and OTT platforms give viewers greater control over what they watch and allow access to video-on-demand across multiple devices. For example, in July 2025, a report published by the Office of Communications (Ofcom), a UK government agency, noted that in 2024, 13% of Netflix subscribers chose the ‘Standard with Ads’ subscription tier, which increased significantly to 28% by Q1 2025. Consequently, the growing prevalence of smart TVs and OTT subscriptions is boosting the television broadcasting market.

Major companies operating in the television broadcasting market are concentrating on developing innovative solutions, such as video-compatible camera authenticity technologies, to improve content verification, reinforce trust in news reporting, and address the growing challenges of deepfakes and manipulated media, thereby enhancing overall broadcast reliability and audience confidence. A video-compatible camera authenticity solution is a technology designed to confirm that video content was genuinely captured by a particular camera and has not been altered, manipulated, or artificially generated. For example, in October 2025, Sony Group Corporation, a US-based provider of electronics and professional video solutions, introduced its camera authenticity solution, the industry’s first to enable video verification for news and broadcast applications. The solution currently supports five Sony cameras, including Alpha 1 II, Alpha 9 III, FX3, FX30, and PXW-Z300iv, with plans to include four more by 2026, and allows quick verification of large video files while preserving authenticity signatures. This technology not only strengthens content credibility but also equips broadcasters with tools to fight misinformation and uphold audience trust, bridging a vital gap between traditional camera-based content capture and contemporary digital verification standards.

In January 2023, EchoStar Corporation, a US-based provider of satellite communication services, broadband solutions, and managed network services, merged with DISH Network Corporation to combine their operations and establish a unified platform for advanced pay-TV, wireless, and broadband services. Through this collaboration, EchoStar Corporation aims to improve service capabilities, utilize combined technology infrastructure, and broaden market presence across the U.S. consumer and enterprise sectors. DISH Network Corporation is a US-based provider of satellite television services, wireless connectivity solutions, and related digital entertainment offerings to millions of subscribers nationwide.

Major companies operating in the television broadcasting market are Comcast Corporation, Walt Disney, Time Warner Inc., ViacomCBS, NBC Universal Media LLC, Dish Network, Fox Corporation, British Broadcasting Corporation, American Broadcasting Company (ABC), A&E Television Networks, Ryukyu Broadcasting Corporation, ITV Network Limited, Marquee Broadcasting, NovyiVek, Fukushima Central Television Co., Metromedia, Jiangsu Radio And Television Station, China Beijing TV Station, Moskva Media, Guangdong Broadcasting And Television Network Co., MTV Networks Africa Pty Limited, Television Kanagawa, STS Media, Hunan Broadcasting System, UKTV Inc., Baishan Broadcast Television Station, Beijing Media Network, Kumamoto Telecasting Corp., Nankai Broadcasting Co., Telekanal 360 Ltd., Jiangsu Broadcasting & Television Group Co., Channel Four Television Corporation, The North United Cable Network Inc., 3sat, ARD, Bavarian Radio And Television Network, Deutsche Welle, Star India Private Limited, 1-2-3.TV GmbH, RTL Television GmbH, Gazprom Media, Seven National Pty Limited, WeltN24 GmbH, Sport1 GmbH, Don Media, Hearst Television, ABC Owned Television Stations, American Spirit Media, New Age Media, Natsionalnaya Media Gruppa, Bahakel Communications, Block Communications, Bonten Media Group, Capital Cities ABC Inc., Sky Channel Pty Ltd., Sony Pictures Networks India Private Limited, TV18 Broadcast Limited, Cowles Company, Cox Media Group, CBS Corporation, Shandong Radio And TV Station, Gray Television Inc.

North America was the largest region in the television broadcasting market in 2025. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the television broadcasting market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The television broadcasting market includes revenues earned by entities by operating television broadcasting studios and facilities for the programming and transmission of programs to the public. This includes broadcasting images together with sound and producing or transmitting visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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