TV and Radio Broadcasting Market Report 2025

The TV and radio broadcasting market size has grown strongly in recent years. It will grow from $475.04 billion in 2024 to $505.64 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to digital transformation, consumer behavior, globalization, economic factors, competition and market consolidation.

The TV and radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $623.84 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to 5g technology adoption, subscription models, emergence of new content formats, environmental sustainability, political and societal influences. Major trends in the forecast period include data analytics and personalization, digital transformation, technological advancements, advertising evolution, sustainability and green broadcasting.

Virtual reality (VR) is increasingly finding its way into the TV and radio broadcasting industry, creating a potential impact on audiences. The demand for VR adoption is expected to rise during the forecast period, particularly driven by live events such as sports and music, providing audiences with an immersive experience to connect with major happenings. For instance, NextVR, a virtual reality platform for delivering live content, streamed events such as the Daytona 500 and a democratic debate. Collaborating with Live Nation, an events company, it also broadcasted live music events globally. This surge in VR content demand is anticipated to propel the market forward.

The growing trend of digitalization is expected to drive the expansion of the TV and radio broadcasting market in the coming years. Digitalization involves transforming a business model by leveraging digital technology to create new revenue streams and value opportunities. This process integrates digital tools and procedures across various operations, including management, communication, production, and customer service. As a result, digitalization has transformed the television and radio broadcasting sectors, making them more efficient, cost-effective, and accessible to a wider audience. For example, a report from the Foreign, Commonwealth and Development Office (FCDO), a UK government department, stated that by 2030, the UK government aims to empower 50 million women and girls to safely participate in the digital world and assist 20 partner countries in improving national digital services through enhanced Digital Public Infrastructure (DPI). Thus, the increasing digitalization is fueling the growth of the TV and radio broadcasting market.

TV and radio broadcasting companies are integrating technologies to enable users to access their content through mobiles and website portals. The demand for TV and radio broadcasting services has surged with increased access across various platforms and devices. For example, mobile OTT (over-the-top) services such as Verizon's Go90 and Comcast's Watchable, along with T-Mobile's BingeOn, are new offerings primarily targeting a youthful audience. These services empower users to view content on mobile applications, web portals, and digital boxes.

Major companies in the electrical equipment market are creating technologically advanced products, such as wiring devices, to ensure safe and reliable electrical connections. Wiring devices are essential electrical components used to connect, control, or distribute electrical power within a system. This category includes items like switches, outlets, plugs, and connectors, all of which facilitate safe and efficient electrical operation in residential, commercial, and industrial environments. For example, in February 2023, Futuri Media, a US-based company specializing in AI-driven solutions for the broadcast and digital publishing sectors, launched RadioGPT. This product is touted as the world's first AI-driven localized radio content solution, integrating GPT-3 technology with Futuri's proprietary AI story discovery system, TopicPulse, and advanced AI voice technology. RadioGPT™ uses TopicPulse to scan over 250,000 sources, including social media platforms like Facebook, Twitter, and Instagram, to identify trending topics in local markets. The goal is to transform the audio broadcasting landscape by offering a highly localized and engaging radio experience tailored to specific markets and formats.

Major companies operating in the TV and radio broadcasting market include Comcast Corporation, AT&T Inc., The Walt Disney Company, Charter Communications Inc., NBCUniversal Media LLC, Discovery Inc., Netflix, ViacomCBS Inc., DISH Network Corporation, Sky Group, Netease Inc., Vivendi SE, Liberty Media Corporation, Liberty Global plc, Sirius XM Holdings Inc., Nexstar Media Group Inc., FUJI MEDIA HOLDINGS Inc., Sinclair Broadcast Group Inc., Mediaset S.p.A., E.W. Scripps Company, CNN, Nine Entertainment Co., Entercom Communications Corporation, WWE, Cumulus Media Inc., Saga Communications Inc., LIVE NATION WORLDWIDE INC., TEGNA Inc.

Western Europe was the largest region in the tv and radio broadcasting market in 2024. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the tv and radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tv and radio broadcasting market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The TV and radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Television broadcasting involves transmitting radio waves from transmitters to antenna receivers, generating visual images on TVs that viewers can tune into. Over-the-Air (OTA) TV stations provide a variety of independent channels with different frequencies. On the other hand, radio broadcasting is a one-way wireless communication method that utilizes radio waves to reach a broad audience.

The primary categories of broadcasting encompass radio broadcasting and television broadcasting. Television broadcasting encompasses the transmission of radio signals from transmitters to antenna receivers, producing video images on TVs that viewers can tune in to. OTA TV stations offer numerous independent channels with diverse frequencies. Broadcasters can be categorized as public or commercial, and these broadcasting services find applications in various settings such as residential areas, government institutions, airports, hospitals, educational institutes, and others.

The TV and radio broadcasting market research report is one of a series of new reports that provides TV and radio broadcasting market statistics, including TV and radio broadcasting industry global market size, regional shares, competitors with a TV and radio broadcasting market share, detailed TV and radio broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the TV and radio broadcasting industry. This TV and radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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