Sports Broadcasting Technology Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sports broadcasting technology market size has grown strongly in recent years. It will grow from $76.17 billion in 2024 to $81.95 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to internet and digital streaming, advancements in camera technology, the emergence of satellite broadcasting, integration of augmented reality (AR), mobile viewing and second-screen experiences.

The sports broadcasting technology market size is expected to see strong growth in the next few years. It will grow to $108.33 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to 5G technology, artificial intelligence (AI) and machine learning, virtual reality (VR) and mixed reality (MR), personalized and interactive content, and integration of wearable technology. Major trends in the forecast period include immersive viewing experiences, 5G-powered broadcasting, artificial intelligence (AI) in production, data analytics and visualization, and cloud-based workflows.

The growing popularity of on-demand streaming services is expected to drive the expansion of the sports broadcasting technology market. On-demand streaming services, also known as video-on-demand (VOD), are digital platforms offering a wide variety of content such as movies, TV shows, documentaries, and original programming, all available for users to watch at their convenience. The increasing demand for streaming services is fueled by their cost-effectiveness compared to traditional TV, accessibility, convenience, and the variety of original content they offer. Sports broadcasting technology plays a key role in delivering live sports events, highlights, and analysis, enabling efficient transmission of high-quality video streams over the internet with minimal buffering. For example, in January 2024, the Digital Entertainment and Retail Association (ERA), a US-based organization, reported that UK spending on music streaming subscriptions, vinyl, and CDs rose by 9.6% in 2023, nearly double the growth rate of 5% in 2022. Additionally, the overall UK entertainment market grew by 7% in 2023. Thus, the rise of on-demand streaming services is fueling the growth of the sports broadcasting technology market.

Key players in the sports broadcasting technology market are actively developing cutting-edge solutions, such as sports cloud platforms, to bolster their market presence. The Sports Cloud Platform offers an immersive and interactive environment for sports enthusiasts, leveraging technology to enhance overall enjoyment and engagement during sporting events. For instance, in November 2023, Tech Mahindra collaborated with Amazon Web Services, Inc. (AWS) to launch the Sports Cloud Platform, designed to provide sports fans with an enriched and personalized experience. Powered by real-time analytics, artificial intelligence (AI), machine learning (ML), augmented reality or virtual reality (AR/VR), and Web 3 technologies, this platform enhances the digital capabilities of sports leagues, franchises, and organizations, offering fans a more engaging and customized viewing experience.

In February 2024, Crionet Group bolstered its presence in the sports tech sector by acquiring a majority stake in Live Graphic Systems (LIGR) for an undisclosed sum. This strategic acquisition positions Crionet Group as a significant player in the sports technology landscape, expanding its product offerings and strengthening its foothold in the sports and media industries. Live Graphic Systems (LIGR), headquartered in Australia, specializes in providing live graphics and broadcast management software, aligning with Crionet Group's objectives of growth and innovation in the sports broadcasting technology market.

Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A., NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd., Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast.

North America was the largest region in the sports broadcasting technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sports broadcasting technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports broadcasting technology market consist of revenues earned by providing data and analytics services, fan engagement solutions, and production services. The market value includes the value of related goods sold by the service provider or included within the service offering The sports broadcasting technology market also includes of sales of audio equipment, replay systems, and content management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sports broadcasting technology encompasses a range of equipment and techniques utilized to capture, produce, and distribute live or recorded sports content to audiences across television, radio, internet streaming, and other broadcasting platforms. The primary objective of sports broadcasting technology is to provide sports fans worldwide with high-quality, immersive viewing experiences, enabling them to enjoy live events with enhanced clarity, detail, and interactivity.

The primary components of the sports broadcasting technology market consist of solutions and services. Solutions refer to specific products, methods, or techniques crafted to address particular challenges or fulfill specific requirements within sports broadcasting. These solutions encompass various technologies, including analog and digital, utilized across platforms such as OTT (over-the-top), radio, and television. The diverse end users of sports broadcasting technology include broadcasters, studios, content developers, and distributors.

The sports broadcasting technology market research report is one of a series of new reports that provides sports broadcasting technology market statistics, including the sports broadcasting technology industry global market size, regional shares, competitors with a sports broadcasting technology market share, detailed sports broadcasting technology market segments, market trends and opportunities, and any further data you may need to thrive in the sports broadcasting technology industry. This sports broadcasting technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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