Sports Broadcasting Technology Market Report 2026

The sports broadcasting technology market size has grown strongly in recent years. It will grow from $81.75 billion in 2025 to $87.72 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to demand for high-definition broadcast content, advancements in camera and audio equipment, growth of sports viewership, adoption of satellite and cable networks, increased investment in broadcasting infrastructure.

The sports broadcasting technology market size is expected to see strong growth in the next few years. It will grow to $111.38 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to rise of cloud streaming platforms, integration of ai-driven analytics, expansion of immersive fan experiences, growth in mobile and digital viewership, deployment of automated and remote production technologies. Major trends in the forecast period include real-time analytics integration, cloud-based broadcasting solutions, enhanced fan engagement platforms, multi-camera and 360-degree coverage, automated content production.

The growing popularity of on-demand streaming services is expected to drive the expansion of the sports broadcasting technology market. On-demand streaming services, also known as video-on-demand (VOD), are digital platforms offering a wide variety of content such as movies, TV shows, documentaries, and original programming, all available for users to watch at their convenience. The increasing demand for streaming services is fueled by their cost-effectiveness compared to traditional TV, accessibility, convenience, and the variety of original content they offer. Sports broadcasting technology plays a key role in delivering live sports events, highlights, and analysis, enabling efficient transmission of high-quality video streams over the internet with minimal buffering. For example, in January 2024, the Digital Entertainment and Retail Association (ERA), a US-based organization, reported that UK spending on music streaming subscriptions, vinyl, and CDs rose by 9.6% in 2023, nearly double the growth rate of 5% in 2022. Additionally, the overall UK entertainment market grew by 7% in 2023. Thus, the rise of on-demand streaming services is fueling the growth of the sports broadcasting technology market.

Key players in the sports broadcasting technology market are actively developing cutting-edge solutions, such as sports cloud platforms, to bolster their market presence. The Sports Cloud Platform offers an immersive and interactive environment for sports enthusiasts, leveraging technology to enhance overall enjoyment and engagement during sporting events. For instance, in November 2023, Tech Mahindra collaborated with Amazon Web Services, Inc. (AWS) to launch the Sports Cloud Platform, designed to provide sports fans with an enriched and personalized experience. Powered by real-time analytics, artificial intelligence (AI), machine learning (ML), augmented reality or virtual reality (AR/VR), and Web 3 technologies, this platform enhances the digital capabilities of sports leagues, franchises, and organizations, offering fans a more engaging and customized viewing experience.

In February 2024, Crionet Group bolstered its presence in the sports tech sector by acquiring a majority stake in Live Graphic Systems (LIGR) for an undisclosed sum. This strategic acquisition positions Crionet Group as a significant player in the sports technology landscape, expanding its product offerings and strengthening its foothold in the sports and media industries. Live Graphic Systems (LIGR), headquartered in Australia, specializes in providing live graphics and broadcast management software, aligning with Crionet Group's objectives of growth and innovation in the sports broadcasting technology market.

Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A, NBC Universal Media LLC, Warner Bros. Discovery Inc, NEC Corporation, ESPN Sports Media Ltd, Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc, NEP Group Inc, AvL Technologies Inc, Viaplay Group AB, Sportradar AG, SKY Network Television Ltd, Evertz Microsystems Ltd, Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L, Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd, EasyBroadcast.

North America was the largest region in the sports broadcasting technology market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports broadcasting technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports broadcasting technology market consist of revenues earned by providing data and analytics services, fan engagement solutions, and production services. The market value includes the value of related goods sold by the service provider or included within the service offering The sports broadcasting technology market also includes of sales of audio equipment, replay systems, and content management systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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