Daily Cleansing Cream Global Market Report 2024

The daily cleansing cream market size has grown strongly in recent years. It will grow from $3.12 billion in 2023 to $3.37 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed during the historic period can be attributed to various factors, including the growing awareness of skin health and beauty, an increased demand for gentle and effective cleansing products, a shift towards natural and organic skincare options, a rising prevalence of skin concerns such as acne and hyperpigmentation, the adoption of improved lifestyles, and an increased focus on personal grooming.

The daily cleansing cream market size is expected to see strong growth in the next few years. It will grow to $4.38 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The anticipated growth in the forecast period can be attributed to the ongoing increase in skincare awareness and beauty trends, a rising demand for mild and nourishing skincare options, market expansion in densely populated countries, heightened investment in the research and development of new cleansing creams, and the growing influence of social media campaigns and partnerships with influencers. Notable trends expected in the forecast period include the prevalence of foam-type cleansers, the popularity of herbal and natural products, emphasis on affordability and diversified distribution channels, and a heightened demand for milky cleansing creams.

The increasing sway of beauty influencers is anticipated to drive growth within the daily cleansing cream market in the foreseeable future. Beauty influencers, utilizing various social media platforms, disseminate their knowledge, expertise, and experiences regarding beauty and skincare products to their followers. Through authentic and transparent reviews of daily cleansing creams, beauty influencers cultivate trust with their audience, influencing their followers' considerations and eventual purchases of recommended products. As evidenced by a survey conducted by Upfluence in January 2024, there were 1,288 active beauty influencers on Instagram, 1,090 on YouTube, and 167 on TikTok between May and August 2022. In the US, beauty influencers boasted an average of 539,038 followers on Instagram, 593,412 on YouTube, and 1,556,910 on TikTok. Consequently, the burgeoning influence of beauty influencers propels the expansion of the daily cleansing cream market.

Key players within the daily cleansing cream market are actively engaged in developing innovative products, such as facial cleansers, to cater to customer needs with enhanced features. Facial cleansers are skincare products meticulously formulated to eradicate dirt, oil, makeup, and other impurities from facial skin. For instance, in May 2021, Wish Company, a US-based e-commerce entity, unveiled the Klairs Gentle Black Cleanser - a notable addition to the Klairs Gentle Black Skincare Line. Distinguished by its utilization of four types of Black Complex ingredients - truffle, blackberry, black bean, and black cumin seed extract - the Klairs Gentle Black Cleanser delivers gentle yet potent cleansing efficacy. Its creamy, dense texture ensures a gentle cleanse in the morning and effective impurity removal at night, without causing irritation. Additionally, boasting over 80% moisturizing ingredients, including hyaluronic acid, the new cleanser aims to mitigate moisture loss, leaving the skin refreshed and hydrated following each application.

In September 2022, Shiseido Co. Ltd., a renowned cosmetics company headquartered in Japan, completed the acquisition of Gallinée for an undisclosed sum. This strategic move allows Shiseido to capitalize on Gallinée's established presence in the UK and France, facilitating the expansion of its footprint in the European market. Gallinée, based in England, specializes in providing daily cleansing cream, aligning with Shiseido's commitment to offering innovative skincare solutions to consumers worldwide.

Major companies operating in the daily cleansing cream market report are LVMH Moët Hennessy Louis Vuitton S.E., Procter & Gamble Company, Unilever Plc, Betco Corporation, L'Oréal S.A, Henkel AG And Co. KGaA, Shiseido Co. Ltd., Coty Inc., Galderma S.A, Avon Products Inc., Nu Skin Enterprises Inc, Revlon Inc., Aveda Corporation, Dabur Limited, Marico Limited, Emami Group, PLZ Corp, Cavin Care Group, Sonneborn LLC, Caudalie, Tata Harper Skincare, Intermountain Blending & Filling LLC, Ariel Labs, Tri Pac Inc., A.G Industries, Abbe Laboratories Inc., Botanic Beauty, BioVeda Action Research Company, Himalaya Wellness Company, Tropical Products Inc.

Europe was the largest region in the daily cleansing cream market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the daily cleansing cream market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the daily cleansing cream market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Daily cleansing cream is a skincare product designed to gently cleanse the face by removing dirt, makeup, excess oil, and environmental pollutants without depleting the skin's natural moisture. Its use aims to nourish and hydrate the skin during the cleansing process.

The primary product types of daily cleansing cream include foam type, no foam type, solvent-based type, and collagen type. Foam-based cleansing creams utilize pockets of gas within a liquid or solid material, making them particularly effective for oily or combination skin by removing oil, dirt, and buildup from deep within pores. They are further categorized by technology into water-in-oil (W/O), oil-in-water (O/W), and others. Gender specifications for these products include options for both males and females. Distribution channels encompass retail pharmacies, supermarkets, hypermarkets, online sales, drug stores, and hospital pharmacies.

The daily cleansing cream research report is one of a series of new reports that provides daily cleansing cream market statistics, including the daily cleansing cream industry's global market size, regional shares, competitors with an Daily cleansing cream market share, detailed daily cleansing cream market segments, market trends and opportunities, and any further data you may need to thrive in the daily cleansing cream industry. This daily cleansing cream market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The daily cleansing cream market consists of sales of cold cream, cleansing milk, and cleansing lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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