Daily Cleansing Cream Market Report 2026

The daily cleansing cream market size has grown strongly in recent years. It will grow from $3.59 billion in 2025 to $3.8 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to rising skincare awareness among consumers, increasing daily skincare routine adoption, early availability of cleansing formulations, growth of cosmetic and skincare retail channels, expanding demand for skin hygiene products.

The daily cleansing cream market size is expected to see strong growth in the next few years. It will grow to $4.8 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to rising demand for hydration focused skincare products, increasing preference for skin friendly cleansing formulations, growing shift toward premium skincare routines, expanding online skincare purchasing, strengthening awareness of skin health maintenance. Major trends in the forecast period include rising preference for gentle daily skincare cleansing solutions, growing adoption of moisturizing and nourishing cleansers, increasing demand for dermatologically approved cleansing creams, expansion of multifunctional cleansing and skincare products, strengthening consumer inclination toward healthy skincare routines.

The growing influence of beauty influencers is expected to propel the growth of the daily cleansing cream market going forward. Beauty influencers are individuals who use social media platforms to share their knowledge, expertise, and personal experiences related to beauty and skincare products. By offering authentic and transparent reviews of daily cleansing creams, beauty influencers help build trust with their audiences, which can strongly influence followers’ purchasing decisions. For instance, in March 2024, according to Famesters, a US-based influencer marketing agency, the average Instagram engagement rate for Canadian beauty influencers was 2.3%, the highest among beauty influencers globally at that time, while engagement rates in France and the United States were approximately 2%. Therefore, the increasing influence of beauty influencers is driving the growth of the daily cleansing cream market.

Increasing urbanization is expected to propel the growth of the daily cleansing cream market going forward. Urbanization is the process through which a growing proportion of the population moves from rural areas to urban centers, leading to city expansion. This trend is largely driven by industrialization, as expanding industries create employment opportunities and attract people seeking improved infrastructure and better living standards. Urban living increases exposure to pollution, dust, and stressful lifestyles, which in turn raises consumer demand for effective daily skincare solutions such as cleansing creams. For instance, in December 2024, according to Our World in Data, a UK-based non-profit organization, the global population is projected to reach approximately 9.8 billion by 2050, with nearly 7 billion people expected to live in urban areas. Therefore, increasing urbanization is driving the growth of the daily cleansing cream market.

Major companies operating in the daily cleansing cream market are focusing on developing innovative products, such as advanced facial cleansers, to better meet evolving consumer needs. Facial cleansers are skincare products formulated to remove dirt, oil, makeup, and other impurities from the face. For instance, in September 2023, Cetaphil, a US-based cosmetic manufacturer, launched the Hydrating Foaming Cream Cleanser. This product is a multi-purpose face and body cleanser that transitions from a cream to a foam texture. Formulated with aloe vera, it is suitable for all skin types and is clinically proven to support the skin barrier for up to eight hours while removing up to 97% of pollution particles. The cleanser uses cream-to-foam technology and an amino acid surfactant system to effectively remove impurities without causing dryness or tightness. Enriched with glycerin, niacinamide, and panthenol, it provides soothing and hydrating benefits, leaving the skin gently cleansed and refreshed.

Major companies operating in the daily cleansing cream market report are L'Oréal SA, Unilever PLC, Procter And Gamble Company, Shiseido Company Limited, Beiersdorf AG, Johnson And Johnson, Galderma SA, Henkel AG And Co KGaA, Kao Corporation, Amorepacific Corporation, Coty Inc, Revlon Inc, Avon Products Inc, Nu Skin Enterprises Inc, Natura And Co, Dabur Limited, Marico Limited, Emami Limited, Himalaya Wellness Company, Oriflame Cosmetics AG, Clarins Group.

Europe was the largest region in the daily cleansing cream market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the daily cleansing cream market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the daily cleansing cream market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The daily cleansing cream market consists of sales of cold cream, cleansing milk, and cleansing lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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