Daily Cleansing Cream Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The daily cleansing cream market size has grown strongly in recent years. It will grow from $3.37 billion in 2024 to $3.63 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to growing awareness of skin health and beauty, increasing demand for gentle and effective cleansing products, shift towards natural and organic skincare products, rising prevalence of skin concerns such as acne and hyperpigmentation, adoption of improved lifestyles, and increased focus on personal grooming.

The daily cleansing cream market size is expected to see strong growth in the next few years. It will grow to $4.66 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to continued growth in skincare awareness and beauty trends, increasing demand for mild and nourishing skincare options, expansion of the market in highly-populated countries, increased investment in research and development of new cleansing creams, and growing popularity of social media campaigns and influencer partnerships. Major trends in the forecast period include foam type cleansers, herbal and natural products, affordability and distribution channels, demand for milky cleansing creams.

The rising influence of beauty influencers is expected to propel the growth of the daily cleansing cream market. Beauty influencers, who leverage social media platforms to share their expertise and experiences with beauty and skincare products, play a significant role in shaping consumer preferences. Through authentic and honest reviews of daily cleansing creams, these influencers build trust and transparency with their audience, which can lead to increased interest and purchases of the recommended products. For instance, in March 2024, according to Famesters, a US-based influencer marketing agency, the average engagement rate of Canadian beauty influencers on Instagram was 2.3%, the highest among Instagram beauty influencers, while those in France and the USA had engagement rates of 2%. This growing influence of beauty influencers is driving the expansion of the daily cleansing cream market.

Major companies in the daily cleansing cream market are focusing on developing innovative products to cater to customers' evolving skincare needs. One such example is the introduction of advanced facial cleansers. A facial cleanser is specifically designed to remove dirt, oil, makeup, and impurities from the face while maintaining skin health. For instance, in September 2023, Cetaphil, a US-based cosmetic manufacturer, launched the *Hydrating Foaming Cream Cleanser*. This versatile product transforms from a cream to foam and is formulated with aloe vera, making it suitable for all skin types. It is clinically proven to maintain the skin's barrier for up to 8 hours and removes up to 97% of pollution particles. The product features an advanced Amino Acid Surfactant System that effectively cleanses the skin without causing dryness or tightness. Additionally, it combines soothing ingredients such as glycerin, niacinamide, and panthenol to hydrate and gently cleanse the skin, leaving it refreshed. This kind of innovation, which combines both functionality and soothing benefits, is driving growth in the daily cleansing cream market.

In September 2022, Shiseido Co. Ltd., a renowned cosmetics company headquartered in Japan, completed the acquisition of Gallinée for an undisclosed sum. This strategic move allows Shiseido to capitalize on Gallinée's established presence in the UK and France, facilitating the expansion of its footprint in the European market. Gallinée, based in England, specializes in providing daily cleansing cream, aligning with Shiseido's commitment to offering innovative skincare solutions to consumers worldwide.

Major companies operating in the daily cleansing cream market report are LVMH Moët Hennessy Louis Vuitton S.E., Procter & Gamble Company, Unilever Plc, Betco Corporation, L'Oréal S.A, Henkel AG And Co. KGaA, Shiseido Co. Ltd., Coty Inc., Galderma S.A, Avon Products Inc., Nu Skin Enterprises Inc, Revlon Inc., Aveda Corporation, Dabur Limited, Marico Limited, Emami Group, PLZ Corp, Cavin Care Group, Sonneborn LLC, Caudalie, Tata Harper Skincare, Intermountain Blending & Filling LLC, Ariel Labs, Tri Pac Inc., A.G Industries, Abbe Laboratories Inc., Botanic Beauty, BioVeda Action Research Company, Himalaya Wellness Company, Tropical Products Inc.

Europe was the largest region in the daily cleansing cream market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the daily cleansing cream market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the daily cleansing cream market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The daily cleansing cream market consists of sales of cold cream, cleansing milk, and cleansing lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Daily cleansing cream is a skincare product designed to gently cleanse the face by removing dirt, makeup, excess oil, and environmental pollutants without depleting the skin's natural moisture. Its use aims to nourish and hydrate the skin during the cleansing process.

The primary product types of daily cleansing cream include foam type, no foam type, solvent-based type, and collagen type. Foam-based cleansing creams utilize pockets of gas within a liquid or solid material, making them particularly effective for oily or combination skin by removing oil, dirt, and buildup from deep within pores. They are further categorized by technology into water-in-oil (W/O), oil-in-water (O/W), and others. Gender specifications for these products include options for both males and females. Distribution channels encompass retail pharmacies, supermarkets, hypermarkets, online sales, drug stores, and hospital pharmacies.

The daily cleansing cream research report is one of a series of new reports that provides daily cleansing cream market statistics, including the daily cleansing cream industry's global market size, regional shares, competitors with an Daily cleansing cream market share, detailed daily cleansing cream market segments, market trends and opportunities, and any further data you may need to thrive in the daily cleansing cream industry. This daily cleansing cream market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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