Content Streaming Global Market Report 2024

The content streaming market size has grown rapidly in recent years. It will grow from $140.55 billion in 2023 to $160.55 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. The growth observed in the historical period can be credited to factors such as the widespread availability of high-speed internet, the proliferation of smart devices, the creation of original content, the trend of cord-cutting, and global expansion efforts.

The content streaming market size is expected to see rapid growth in the next few years. It will grow to $271.49 billion in 2028 at a compound annual growth rate (CAGR) of 14.0%. Anticipated growth in the forecast period can be attributed to several key factors, including the implementation of personalization and AI, the increasing popularity of live streaming and sports content, the expansion of global content licensing, the rise of high-quality 4K and 8K streaming, and the development of interactive and immersive content experiences. Prominent trends expected during this forecast period encompass the prevalence of ad-supported streaming, the practice of bundling and aggregation, the popularity of short-form and mobile content, the emphasis on localized and regional content, and a commitment to promoting content diversity and inclusivity.

The growth of the content streaming market is driven by the increasing number of devices capable of supporting digital media, such as smartphones, tablets, laptops, desktops, and smart TVs, combined with improved internet access speed, better networks, broader coverage, and advanced technologies like 3G and 4G/LTE. This trend provides consumers with the flexibility to access media content, such as information, entertainment, or social activities, anytime and anywhere. The proliferation of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has led to a significant surge in online media consumption. Therefore, the growing number of mobile devices, improved internet connectivity, and the presence of digital media players make it increasingly convenient for consumers to access music and video content, contributing to the growth of the content streaming market.

The primary platforms for content streaming encompass smartphones, laptops & desktops, smart TVs, and gaming consoles. A smartphone is a handheld electronic device that connects to a cellular network. Various content streaming types include on-demand video streaming and live video streaming, which can be deployed in different modes such as cloud-based or on-premise solutions. Content streaming finds applications across various sectors, including both consumer and enterprise domains.

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Increased internet penetration is expected to be a driving force behind the growth of the content streaming market. Internet penetration, which measures the percentage of a population or geographic area with internet access, plays a pivotal role in expanding the content streaming market. It not only enlarges the potential user base but also enhances service quality, fosters innovation, and promotes healthy competition. Higher internet penetration allows content streaming services to reach a more diverse and extensive audience, ultimately driving growth and profitability in the industry. For example, data from the International Telecommunication Union (ITU) reveals that 66% of the world's population, equivalent to 5.3 billion people, is expected to have internet access, marking a 6.1% growth rate from 2021. Regions like Europe, the Commonwealth of Independent States (CIS), and the Americas have internet penetration rates of 80% and 90%, while the Arab States and Asia-Pacific regions each have rates of 70% and 64%, respectively. This increased internet penetration is a significant driver of the content streaming market.

The content streaming market faces challenges due to bandwidth limitations and reliability issues. The quality of video or audio streaming heavily relies on factors like network data transfer rates, latency, and overall network reliability. Bandwidth, in particular, is essential for high-quality video streaming, as transmitting large amounts of video and audio data over the internet requires substantial data transfer capacity with maximum rates. High-quality video consumes more bandwidth than lower-quality counterparts. Sustained disruptions in internet services related to bandwidth, latency, and network reliability can hinder the quality of video and audio streaming, potentially impeding the growth of the content streaming market.

To gain cost benefits, companies in the video streaming market are increasingly adopting blockchain technology and artificial intelligence (AI). Blockchain technology enables video streaming providers to store data across numerous global servers, resulting in cost savings associated with storing massive video files. For instance, Video Coin, a video streaming startup, is exploring the implementation of blockchain technology to offer video content at more affordable prices. AI is another technology that improves the quality of content by reducing video buffering through video compression. Major streaming services like Netflix, Amazon Prime, and Spotify utilize machine learning, a subset of AI, to enhance the user experience by tracking user interests and making content recommendations. AI-driven video quality enhancement is another application that reduces buffering issues.

Leading companies in the content streaming market are introducing new products, such as creator-first streaming platforms, to expand their customer base, increase sales, and boost revenue. Creator-first streaming platforms prioritize and empower content creators, such as YouTubers, Twitch streamers, and vloggers, providing a platform for their content. In October 2023, Sabio Inc., an advertising technology company based in the US, launched SabioTV, a creator-focused streaming platform designed to support diverse viewpoints and promote representation in the streaming industry. SabioTV leverages Sabio's end-to-end connected TV (CTV)/over-the-top (OTT) technology stack to give content creators access to leading US companies across various sectors, allowing them to benefit from the creator economy. Viewers of SabioTV can access unique and high-quality content from underrepresented creators who are often not featured on mainstream streaming platforms, providing a platform for emerging talent that can be challenging to discover on social media.

In July 2021, Carlyle, a US-based private equity firm, acquired LiveU, a US-based live video streaming platform, for an undisclosed amount. The acquisition aims to combine extensive experience in the media tech industry with LiveU's customer base to strengthen the position of LiveU in the market.

Major companies operating in the content streaming market include Netflix Inc., Amazon Web Services Inc., Akamai Technologies Inc., Hulu LLC., Apple Inc., Google LLC, Cisco Systems Inc., Disney+, Kaltura Inc., AT&T Inc., Adobe Inc., IBM Corporation, Tencent Video, iQIYI Inc., HBO Max, Paramount Plus, Eros Digital FZ LLC, ALT Digital Media Entertainment Limited, Globo Comunicação e Participações S.A., Starz Entertainment LLC, iFlix Sdn Bhd, ESPN Inc., Peacock TV LLC, Canal Plus Group SA, CuriosityStream Inc., StarTimes Media, Sony Pictures Networks India Private Limited, Discovery Inc., DAZN Group Limited, PCCW Media Limited, AMC Networks Inc., MUBI Inc., Nordic Entertainment Group AB, WatchIT Media FZ LLC, Ellation LLC, RTL Group Sam, BluTV AS, MBC Group, Yandex LLC, Bell Media Inc

North America was the largest region in the content streaming market in 2023. Africa is expected to be the fastest-growing region in the content streaming market during the forecast period. The regions covered in the content streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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