Media Streaming Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The media streaming market size has grown strongly in recent years. It will grow from $135.03 billion in 2024 to $146.52 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services.

The media streaming market size is expected to see strong growth in the next few years. It will grow to $202.8 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to rising internet penetration and high-speed access, enhanced customer experience and personalization, changing strategies by vendors, advertising and revenue models. Major trends in the forecast period include continued global expansion, advancements in streaming technology, integration of blockchain and decentralized technologies, personalization through ai and machine learning, and multi-platform viewing experiences.

The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatística (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market.

Major companies operating in the media streaming market are developing innovative technologies, such as Communication Studio, a video streaming solution to increase their profitability in this market. This technology aims to provide a branded and seamless experience for reaching and engaging stakeholders, both internally and externally, and to create a consumer-centric streaming experience for various internal communications needs, such as onboarding, company-wide updates, and training. For instance, in 2023, Brightcove, a US-based public company, launched Brightcove Communications Studio. It is a video streaming solution designed to enhance internal communications capabilities, aiming to help HR (Human Relations) and communications professionals build deeper relationships and better engage with their internal stakeholders. It offers a range of features, including video carousels, organized collections, and analytics capabilities, to help companies communicate with their employees more effectively.

In April 2022, AT&T’s WarnerMedia, a US-based mass media and entertainment company, acquired Discovery Inc. for $43 billion. The acquisition aimed to combine the two companies to create a premier standalone global media and entertainment company, Warner Bros. Discovery Inc., which would strengthen WarnerMedia's position in media and streaming and provide an opportunity for AT&T to focus on its growth areas of 5G and fiber, strengthen its balance sheet, and reduce its debt. Discovery Inc. is a US-based subscription video on-demand over-the-top streaming service provider.

Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation, Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.

North America was the largest region in the media streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the media streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The media streaming market includes revenues earned by entities by providing services such as video-on-demand (VOD) services, music streaming services, live TV streaming services, educational streaming services, fitness streaming services, news streaming platforms, and art and culture streaming platforms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Media streaming refers to the continuous delivery of audio, video, or multimedia content over the Internet in real-time. Instead of downloading an entire file before playing it, streaming allows users to access and consume content almost instantly, as it is delivered in a continuous stream of data.

The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential.

The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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