Video Streaming Software Market Report 2025

The video streaming software market size has grown rapidly in recent years. It will grow from $10.73 billion in 2024 to $12.52 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to proliferation of high-speed Internet, rise of over-the-top (OTT) platforms, increased smartphone adoption, content digitization, global expansion of streaming services.

The video streaming software market size is expected to see exponential growth in the next few years. It will grow to $28.18 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to interactive and immersive content, global expansion of regional platforms, dynamic ad insertion, monetization strategies, social integration and interactive features. Major trends in the forecast period include cloud-based streaming solutions, multi-platform streaming, subscription model innovation, remote production and collaboration, integration of artificial intelligence (AI).

The video streaming software market is burgeoning, driven by the rising demand for video-on-demand (VoD) services. The surge in VoD platforms such as Netflix, video communication apps such as Zoom, and social platforms such as TikTok and esports are fueling this growth. In the US alone, video streaming subscriptions surged to 83% in 2023 from 78% in 2021, underscoring the growing demand for VoD services and propelling the video streaming software market's expansion.

High internet penetration is expected to steer the growth of the video streaming software market. The internet, connecting billions worldwide, supports video streaming software, enabling real-time and on-demand access to video content. Projections for 2023 estimate 5.3 billion internet users globally, exceeding 65% of the world's population. This number is anticipated to reach 6.54 billion by 2025, highlighting the significant role of high internet penetration in driving the video streaming software market.

Technological advancements are increasingly shaping the video streaming software market. Companies in this sector are integrating new technologies into their product offerings to enhance the customer video streaming experience. For example, in February 2023, Brightcove, a U.S.-based streaming technology company, launched Brightcove Communications Studio. This video streaming solution is designed to enhance internal communications within organizations. The platform allows HR and communication teams to implement video-first strategies to foster stronger relationships with employees. With features such as video carousels for an immersive discovery experience and curated content collections for personalized engagement, the solution meets the growing demand for businesses to boost employee engagement through dynamic and interactive content.

Amidst the competitive landscape of video streaming software, major corporations concentrate on crafting distinctive streaming applications, such as studio apps. These software tools equip creators with multimedia production capabilities, often emphasizing audio, video, or graphic design functionalities. A prime example surfaced in May 2022 when Pinterest introduced its TV Studio live streaming app for Android and iOS. This app grants selected video creators access to multi-device support for varied camera angles, initially accessible via code entry or barcode scanning within a limited user group.

In October 2024, Amazon, a U.S.-based technology company, acquired MX Player for an undisclosed amount. This acquisition aims to strengthen Amazon's presence in India’s streaming market by appealing to new user segments and enhancing local content. MX Player will complement Prime Video and MiniTV, helping to attract a broader audience across different regions. This move aligns with Amazon’s strategy to expand its customer base and increase engagement, particularly in non-metro areas. MX Player is an India-based video streaming application.

Major companies operating in the video streaming software market include Apple Inc., Agile Content, International Business Machines Corporation (IBM), Akamai Technologies Inc., Polycom Inc., Ramp Holdings Inc., Vimeo Livestream, Southern Cross Media Group Limited, Uscreen Inc., Brightcove Inc., Kaltura Inc., Haivision Systems Inc., JW Player, Ooyala Inc., Vidyard Inc., Qumu Inc., Panopto, Bitmovin AG, NCH Software Inc., Streamroot, Cincopa LLC, Livestream Inc., Resi, Wowza Media Systems LLC, TikTok Live, Mirillis Ltd., StreamShark, Zixi Software Inc., Limelight Networks Inc., 24live, Cloudinary Inc., Dacast, Dailymotion SAS, Flowplayer AB, GUDSHO, Instagram Live, MediaPlatform Inc., Muvi LLC, Mux Inc., Prismplus, Sonic Foundry, StreamForge Inc., Telestream LLC, Vbrick Rev, VideoHelix, Vidizmo Inc., VPlayed Inc., YouTube LLC.

North America was the largest region in the video streaming software market share in 2024. The regions covered in the video streaming software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video streaming software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Video streaming software enables users to view videos without downloading by continuously transmitting video files from a server to a client, facilitating the viewing of movies, TV shows, YouTube content, and live-streamed events.

Video streaming software primarily encompasses two mainstream types such as live streaming and video-on-demand streaming. Livestreaming involves the concurrent recording and broadcasting of online streaming media in real-time. Components within this sphere consist of solutions and services, deployed through both cloud-based and on-premises infrastructures. Various industries utilize these streaming solutions, including media and entertainment, BFSI (Banking, Financial Services, and Insurance), academia and education, healthcare, and government sectors.

The video streaming software market research report is one of a series of new reports that provides video streaming software market statistics, including video streaming software industry global market size, regional shares, competitors with a video streaming software market share, detailed video streaming software market segments, market trends and opportunities, and any further data you may need to thrive in the video streaming software industry. This video streaming software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The volumetric video market includes revenues earned by entities by webcasts, movies, TV shows and music videos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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