Enterprise Streaming Media Market Report 2026

The enterprise streaming media market size has grown rapidly in recent years. It will grow from $48.03 billion in 2025 to $57.23 billion in 2026 at a compound annual growth rate (CAGR) of 19.2%. The growth in the historic period can be attributed to growing demand for internal communication solutions, rise of remote work trends, increasing adoption of corporate training videos, improvement in broadband infrastructure, demand for live corporate events and webinars.

The enterprise streaming media market size is expected to see rapid growth in the next few years. It will grow to $117.76 billion in 2030 at a compound annual growth rate (CAGR) of 19.8%. The growth in the forecast period can be attributed to expansion of hybrid work models, integration of ai and analytics in streaming platforms, growth in immersive enterprise experiences (ar/vr/xr), rising cloud adoption and saas deployment, demand for secure enterprise content distribution. Major trends in the forecast period include cloud-native streaming platforms, ai-powered content recommendations, real-time analytics for user engagement, enterprise video security & drm solutions, scalable multi-device streaming.

The increasing adoption of online learning is expected to drive the growth of the enterprise streaming media market in the coming years. Online learning refers to the provision of education, training, and professional development through digital platforms that enable learners to access instructional content remotely via internet-connected devices. The growth in online learning is fueled by the rising demand for flexible education models that facilitate remote access, continuous learning, and workforce upskilling across academic and corporate settings. Enterprise streaming media supports online learning by offering scalable live and on-demand video delivery for virtual classrooms, lectures, webinars, and training sessions to audiences spread across different locations. For example, in May 2024, according to the National Center for Education Statistics, a US government agency, 87% of public schools reported providing tutoring during the 2023-24 school year, with 47% offering two or more types. Specifically, 46% provided high-dosage tutoring, 66% standard tutoring, 24% self-paced tutoring, and 13% on-demand online tutoring. Consequently, the growing adoption of online learning is contributing to the expansion of the enterprise streaming media market.

Prominent enterprises in the enterprise streaming media market are actively engaged in developing cutting-edge enterprise-ready broadcasting tools, strategically aimed at gaining a competitive advantage within the industry. These broadcasting tools are specifically tailored technologies or software solutions meticulously designed to meet the exacting demands and standards of large-scale enterprises. A case in point is the launch by the International Business Machines Corporation (IBM) in January 2023 of the IBM Video Streaming app, a mobile solution intricately crafted to elevate global workplace communication standards. This enterprise-ready app, available on Android and iOS platforms, empowers users to conduct multiple live-streamed video broadcasts seamlessly. It incorporates AI-powered closed captioning with editable options, post-broadcast auto-generated metadata for streamlined data management, and comprehensive control over video content, including access management. By enabling live streaming directly from mobile devices, the app transcends barriers, catering proficiently to both extensive and smaller-scale interactions within enterprise environments.

In June 2024, Madhive, a technology company based in the U.S., acquired Frequence Inc. for an undisclosed amount. This strategic acquisition brings together two innovators in local digital advertising, forming a more streamlined and scalable platform for national, regional, and local advertisers. The combined capabilities will enable precise, geo-targeted messaging across various channels, including streaming TV, search, online video, display, audio, out-of-home, and social media. Frequence Inc. specializes in providing enterprise streaming media solutions.

Major companies operating in the enterprise streaming media market are Haivision Inc., Adobe Inc., AVI-SPL Inc., Cisco Systems Inc., Microsoft Corporation, International Business Machines Corporation, Alphabet Inc., Amazon.com Inc., Tencent Holdings Ltd., Kaltura, Vidyard, Poly Inc., Cloudflare Inc., Cincopa LTD, Akamai Technologies, Brightcove Inc., Dacast Inc., Limelight Networks, MediaPlatform, Panopto, Qumu Corporation, Ramp, RealNetworks Inc., Sonic Foundry Inc., MediaKind, Telestream, VBrick, Verizon Communications Inc., Vewd Software AS, Vimeo Inc., Wowza Media Systems, Zixi, Zype Inc., JW Player, Wistia.

North America was the dominate region in the enterprise streaming media market in 2025. The regions covered in the enterprise streaming media market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the enterprise streaming media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The enterprise streaming media market includes of revenues earned by entities by providing media services such as live webcasting, media management, media delivery, media analytics, and security and privacy. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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