Enterprise Streaming Media Market Report 2025

The enterprise streaming media market size has grown rapidly in recent years. It will grow from $40.86 billion in 2024 to $48.2 billion in 2025 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to corporate training and communication, rise of remote work, globalization of businesses, increased mobile workforce, shift to cloud-based solutions.

The enterprise streaming media market size is expected to see rapid growth in the next few years. It will grow to $98.36 billion in 2029 at a compound annual growth rate (CAGR) of 19.5%. The growth in the forecast period can be attributed to hybrid work models, enhanced security measures, integration of artificial intelligence (ai), virtual and augmented reality (VR/AR) integration, rise of webcasting and virtual events. Major trends in the forecast period include rise of hybrid and multi-cloud deployments, focus on low-latency streaming, integration of artificial intelligence (ai) and machine learning (ml), security enhancements and content protection, enterprise video conferencing integration.

The rapid pace of digital transformation is anticipated to drive the growth of the enterprise streaming media market in the future. Digital transformation involves integrating digital technologies across all business areas, fundamentally altering how companies operate and deliver value to their customers. This trend is fueled by the increasing demand for efficiency, innovation, and competitiveness in a fast-evolving digital economy. Enterprise streaming media plays a crucial role in digital transformation by facilitating efficient communication, real-time collaboration, and scalable content delivery among geographically dispersed teams. For example, in September 2023, Eurostat, a government agency based in Luxembourg, reported that 70% of all EU businesses achieved a basic level of digital intensity in 2022. Among small and medium-sized enterprises (SMEs), this percentage was 69%, which is approximately 20 percentage points below the EU's 2030 target. In contrast, large businesses demonstrated significantly higher digital intensity, with 98% reaching at least a basic level. Furthermore, large enterprises outperformed SMEs in achieving higher levels of digital intensity, with 30% reporting very high and 54% reporting high digital intensity, compared to only 4% of SMEs with very high and 27% with high levels. Thus, the rapid digital transformation is propelling the growth of the enterprise streaming media market.

The burgeoning adoption of online learning stands poised to drive the growth of the enterprise streaming media market. Enterprise streaming solutions cater to the multifaceted demands of online education, offering flexibility, scalability, and interactive capabilities for virtual classrooms, webinars, and professional development initiatives. Integrating streaming media with learning management systems augments content management, while the global reach of online education underscores the importance of robust and immersive streaming platforms. As indicated by ProsperityForAll in September 2023, the penetration rate of online learning platforms surged from 6.8% in 2020 to 9.9% in 2022. Therefore, the rising acceptance of online learning emerges as a significant driver fueling the expansion of the enterprise streaming media market.

Product innovation emerges as a prevailing trend shaping the enterprise streaming media market. Key players in this industry are prioritizing the development of inventive solutions to fortify their market positions. A case in point is Brightcove Inc., a US-based software company specializing in an online video platform, which introduced the Brightcove Communications Studio in February 2023. This video streaming solution targets HR and communications professionals, facilitating stronger relationships and engagement with internal stakeholders. The Communications Studio, a branded and seamless solution, delivers a consumer-centric streaming experience for stakeholders to address various internal communication needs, from onboarding employees to disseminating company-wide updates and training sessions, thereby meeting evolving communication requirements.

Prominent enterprises in the enterprise streaming media market are actively engaged in developing cutting-edge enterprise-ready broadcasting tools, strategically aimed at gaining a competitive advantage within the industry. These broadcasting tools are specifically tailored technologies or software solutions meticulously designed to meet the exacting demands and standards of large-scale enterprises. A case in point is the launch by the International Business Machines Corporation (IBM) in January 2023 of the IBM Video Streaming app, a mobile solution intricately crafted to elevate global workplace communication standards. This enterprise-ready app, available on Android and iOS platforms, empowers users to conduct multiple live-streamed video broadcasts seamlessly. It incorporates AI-powered closed captioning with editable options, post-broadcast auto-generated metadata for streamlined data management, and comprehensive control over video content, including access management. By enabling live streaming directly from mobile devices, the app transcends barriers, catering proficiently to both extensive and smaller-scale interactions within enterprise environments.

In June 2024, Madhive, a technology company based in the U.S., acquired Frequence Inc. for an undisclosed amount. This strategic acquisition brings together two innovators in local digital advertising, forming a more streamlined and scalable platform for national, regional, and local advertisers. The combined capabilities will enable precise, geo-targeted messaging across various channels, including streaming TV, search, online video, display, audio, out-of-home, and social media. Frequence Inc. specializes in providing enterprise streaming media solutions.

Major companies operating in the enterprise streaming media market include Haivision Inc., Adobe Inc., AVI-SPL Inc., Cisco Systems Inc., Microsoft Corporation, International Business Machines Corporation, Alphabet Inc., Amazon.com Inc., Tencent Holdings Ltd., Kaltura, Vidyard, Poly Inc., Cloudfare Inc., Cincopa LTD, Akamai Technologies, Brightcove Inc., Dacast Inc., Limelight Networks, MediaPlatform, Brightcove, Panopto, Qumu Corporation, Ramp, RealNetworks Inc., Sonic Foundry Inc., MediaKind, Telestream, VBrick, Verizon Communications Inc., Vewd Software AS, Vimeo Inc., Wowza Media Systems, Zixi, Zype Inc., JW Player, Wistia.

North America was the dominate region in the enterprise streaming media market in 2024. The regions covered in the enterprise streaming media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the enterprise streaming media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Enterprise streaming media involves delivering compressed video or music content over the internet, allowing immediate playback on a user's device without the need for local storage. This process is designed to offer versatile and scalable solutions for distributing media within an organization.

The main types of solutions for enterprise streaming media include video conferencing, video content management, webcasting, and web conferencing. Video conferencing enables live, visual connections between remote parties, simulating face-to-face meetings over the internet. Various services, such as professional services, managed services, and support and maintenance, can be deployed through on-premises and cloud solutions. These solutions find applications in team collaboration, knowledge transfer, corporate communication, training and development, marketing, and more. They are utilized across various sectors, including banking, financial services & insurance (BFSI), healthcare, manufacturing, government, IT and telecom, media and entertainment, retail, and others.

The enterprise streaming media market research report is one of a series of new reports that provides enterprise streaming media market statistics, including enterprise streaming media industry global market size, regional shares, competitors with an enterprise streaming media market share, detailed enterprise streaming media market segments, market trends, and opportunities, and any further data you may need to thrive in the enterprise streaming media industry. This enterprise streaming media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The enterprise streaming media market includes of revenues earned by entities by providing media services such as live webcasting, media management, media delivery, media analytics, and security and privacy. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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