Cruelty-Free Makeup Market Report 2026

The cruelty-free makeup market size has grown strongly in recent years. It will grow from $6.85 billion in 2025 to $7.31 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to rising ethical awareness among consumers, increasing criticism of animal testing practices, early support from cruelty-free certification bodies, growth of conscious consumerism, expanding influence of ethical beauty campaigns.

The cruelty-free makeup market size is expected to see strong growth in the next few years. It will grow to $9.43 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising demand for certified cruelty-free beauty products, increasing preference for sustainable cosmetic choices, growing inclination toward vegan cosmetics, expanding awareness of responsible beauty consumption, strengthening global shift toward ethical manufacturing. Major trends in the forecast period include growing consumer preference for ethically produced cosmetics, rising acceptance of animal-free beauty assurance standards, increasing popularity of vegan and plant-based cosmetic formulations, expansion of natural and chemical-safe makeup ranges, strengthening trust toward transparency and ethical labeling.

The increasing demand for organic products is expected to propel the growth of the cruelty-free makeup market going forward. This driver reflects a growing consumer shift toward organically formulated beauty products that avoid synthetic chemicals and emphasize natural, skin-safe ingredients. This preference is strengthening as health-conscious consumers adopt cleaner personal-care routines and seek products with transparent and certified organic ingredient profiles. The cruelty-free makeup market supports this trend by expanding product offerings made with organic and naturally derived ingredients that align with consumer expectations for sustainability and ethical sourcing. For instance, in May 2024, according to the Organic Trade Association (OTA), a US-based nonprofit organization representing the organic industry, sales of organic personal care products in the United States reached $1.3 billion in 2023, highlighting increased consumer spending on organic and ethically produced beauty categories. Therefore, the increasing demand for organic products is driving the growth of the cruelty-free makeup market.

Major companies operating in the cruelty-free makeup market are focused on expanding their product portfolios while contributing a portion of their revenues to conservation initiatives and animal welfare efforts. Expanding product lines in the cruelty-free makeup segment involves diversifying offerings to address a broader range of consumer preferences, skin types, and beauty needs while maintaining ethical standards. For instance, in March 2023, Colorbar Cosmetics Private Limited, an India-based cosmetics company, launched its Co-Earth line. The Co-Earth range is centered on clean beauty and animal welfare, featuring products derived from natural sources that are cruelty-free, vegan, and free from parabens, SLS, and sulfates.

In January 2024, Pamela Anderson, a US-based actress and model, acquired Sonsie Skin for an undisclosed amount. This acquisition aligns with her advocacy for natural beauty and self-acceptance, particularly reflected in her public appearances without makeup at prominent events such as Paris Fashion Week and the London Fashion Awards. Sonsie Skin is a US-based skincare brand that offers vegan and cruelty-free products.

Major companies operating in the cruelty-free makeup market report are bareMinerals, e.l.f. Beauty Inc., Tarte Inc., Kendo Holdings Inc., Juice Beauty, Axiology Beauty, theBalm Cosmetics, Milani Cosmetics, Pacifica Beauty LLC, Urban Decay Cosmetics LLC, Ere Perez Natural Cosmetics Pty Ltd., Gabriel Cosmetics Inc., Au Naturale Cosmetics, Catrice Cosmetics, blinc, Absolution Cosmetics, Clove + Hallow LLC, Lily Lolo, Elate Cosmetics, MO MI BEAUTY, Anastasia Beverly Hills, Hynt Beauty, Gressa Skin, Inika Organic, Emma Jean Cosmetics Inc.

North America was the largest region in the cruelty-free makeup market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruelty-free makeup market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cruelty-free makeup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cruelty-free makeup market consists of sales of facial makeup, eye makeup, lip makeup, and nail makeup. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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