Vegan Cosmetics Market Report 2025

This Vegan Cosmetics report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The vegan cosmetics market size has grown strongly in recent years. It will grow from $18.25 billion in 2024 to $19.59 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to growing awareness of animal cruelty in cosmetics, increased demand for natural and organic beauty products, rise in health and environmental concerns, celebrity endorsements and influence, expansion of veganism as a lifestyle choice.

The vegan cosmetics market size is expected to see strong growth in the next few years. It will grow to $27.77 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to rising consumer preference for sustainable and ethical products, increased regulatory support for cruelty-free and vegan beauty, growing focus on transparency in product labeling, expansion of the vegan demographic to include a broader consumer base, increased demand for plant-based ingredients. Major trends in the forecast period include advancements in vegan cosmetic formulations and technology, emergence of vegan and cruelty-free certifications, innovation in packaging with a focus on eco-friendly materials, integration of technology for personalized vegan beauty solutions, collaborations between beauty brands and influencers.

The growing popularity of veganism is anticipated to propel the expansion of the vegan cosmetics market in the future. Veganism entails refraining from using products derived from animals. The cosmetics industry often involves significant animal abuse and cruelty, prompting many consumers to opt for vegan and plant-based alternatives to avoid contributing to this issue. For example, in April 2023, a report published by Veganuary, a UK-based non-profit organization, indicated that the number of participants who signed up for Veganuary worldwide reached 706,965 in 2023, up from 629,000 in 2022. Thus, the rising popularity of veganism is a key factor driving the growth of the vegan cosmetics market.

The increasing demand for sustainable products is projected to drive the growth of the vegan cosmetics market in the future. Sustainable products are defined as those that offer environmental, social, and economic advantages while safeguarding public health and the environment throughout their entire life cycle, from raw material extraction to final disposal. Vegan cosmetics qualify as sustainable products because they are typically formulated with natural and organic ingredients, avoiding harmful chemicals, artificial fragrances, and dyes. For example, in April 2022, a report from Jungle Scout, a US-based e-commerce company, revealed that revenue from eco-friendly beauty care products on Amazon surged by 325% over the preceding ninety days, with unit sales rising by 317%. Consequently, the increasing demand for sustainable products is significantly contributing to the growth of the vegan cosmetics market.

A prominent trend in the vegan cosmetics market is product innovation, with major companies focusing on developing new and inventive vegan products to solidify their market presence. For example, LG Household & Health Care introduced Freshian in June 2022 - a vegan-certified color cosmetic brand featuring cushion compacts, lip balms, and sunscreen. The brand incorporates innovative components, including hyaluronic acid and madecassoside for skin soothing, as well as eco-friendly materials like corn starch in cushion puffs and sugarcane-derived packaging.

Companies in the vegan cosmetics market are keen on introducing innovative products, such as vegan nail enamels, to gain a competitive edge. Nykaa Cosmetics launched vegan nail enamels as part of its Environment Day celebrations in June 2023. These enamels are free of harmful chemicals, containing a non-toxic formulation enriched with biotin and trace nutrients like magnesium, zinc, and manganese.

In February 2022, Revolution Beauty Group acquired BH Cosmetics for $22. 5 million, aiming to expand BH's presence domestically, globally, and in the vegan market. BH Cosmetics is a US-based vegan brand offering cruelty-free natural makeup products.

Major companies operating in the vegan cosmetics market include MuLondon Organic Skincare., Loreal SA, Beauty Without Cruelty, Nature's Gate, MO MI BEAUTY, e. l. f. Cosmetics Inc., COTY Company, Gabriel Cosmetics Inc., Groupe Rocher, Pacific Beauty, Billy Jealousy LLC, Zuzu Luxe by Gabriel Cosmetics, Emma Jean Cosmetics, Modern Mineral Makeup, Arbonne International LLC, Estee Lauder Companies Inc., Unilever plc, Cottage Holdco B. V., E. L. F. Cosmetics Company, Korres S. A. Natural Products, Beiersdorf AG, Aubrey Organics Inc., Dr. Bronner's Magic Soaps., Desert Essence, Avalon Organics, California Baby LLC, Earth Mama Organics LLC, EO Products Inc., Nourish Organic Inc., Tata Harper Skincare., Alba Botanica, Andalou Naturals, Badger Balm, John Masters Organics, Acure Organics, Shea Terra Organics LLC.

Europe was the largest region in the vegan cosmetics market in 2024. The regions covered in the vegan cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vegan cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Vegan beauty products are cosmetics carefully crafted without utilizing raw materials derived from animals. The objective is to enhance beauty while avoiding the potential skin damage associated with synthetic ingredients.

Vegan cosmetics cover a range of product categories, including skincare, hair care, color cosmetics, and additional items. Skincare products serve various purposes, such as cleansing, soothing, restoring, fortifying, safeguarding, and treating the skin to ensure it remains in optimal condition. These cosmetics are developed using both organic and traditional natural ingredients, appealing to a diverse clientele, including women, men, unisex, and children. The distribution channels for vegan cosmetics include hypermarkets, supermarkets, specialty stores, e-commerce platforms, and others.

The vegan cosmetics market research report is one of a series of new reports that provides vegan cosmetics market statistics, including global market size, regional shares, competitors with a vegan cosmetics market share, detailed vegan cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the vegan cosmetics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The vegan cosmetics market consists of sales of blush, concealer, eye liner, eye shadow, foundation, lipstick, mascara. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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