Vegan Cosmetics Market Report 2026

The vegan cosmetics market size has grown strongly in recent years. It will grow from $19.5 billion in 2025 to $21.29 billion in 2026 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to growing awareness of ethical beauty, rising consumer preference for natural products, early shift toward clean cosmetics, increasing rejection of animal derived formulations, expansion of premium beauty trends.

The vegan cosmetics market size is expected to see strong growth in the next few years. It will grow to $29.89 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to increasing demand for sustainable beauty products, rising health conscious consumer preferences, growing retail availability of vegan cosmetics, strengthening regulations supporting ethical cosmetics, expanding influence of conscious consumer movements. Major trends in the forecast period include increasing demand for cruelty free beauty products, growing shift toward ethical and clean cosmetic formulations, rising popularity of plant based beauty alternatives, increasing development of chemical free cosmetic products, growing emphasis on skin friendly and natural beauty solutions.

The increasing regulatory and societal focus on cruelty-free products is expected to propel the growth of the vegan cosmetics market going forward. Cruelty-free products are developed and manufactured without testing on animals, ensuring ethical standards and animal welfare while meeting rising consumer demand for sustainable and safe cosmetics. Regulatory and societal pressure is increasing due to heightened awareness of animal welfare issues and a growing preference for ethical and transparent beauty products. Vegan cosmetics align with these trends by eliminating animal-derived ingredients and avoiding animal testing. For instance, in May 2023, according to Humane World for Animals, a US-based non-profit organization, the European Citizens’ Initiative “Save Cruelty-Free Cosmetics - Commit to a Europe without Animal Testing” collected more than 1.2 million validated signatures and was formally heard in the European Parliament on 25 May 2023. Therefore, the growing regulatory and societal push for cruelty-free products is driving the growth of the vegan cosmetics market.

Major companies operating in the vegan cosmetics market are focusing on launching innovative vegan products, such as vegan nail enamels, to gain a competitive edge. Vegan nail enamels are nail polishes formulated without animal-derived ingredients or pigments. For instance, in June 2023, Nykaa Cosmetics, an India-based e-commerce company offering beauty, wellness, and fashion products, launched a range of vegan nail enamels as part of its Environment Day celebrations. The product line is free from harmful chemicals such as toluene, camphor, formaldehyde, and acetone, and is manufactured using a non-toxic formulation. In addition, the vegan nail enamels contain biotin and trace nutrients such as magnesium, zinc, and manganese, providing added nourishing benefits.

In June 2024, Estée Lauder Companies Inc., a US-based multinational cosmetics company, acquired the remaining interests of DECIEM Beauty Group Inc. for $1.7 billion. Through this acquisition, Estée Lauder aims to strengthen its clean and transparency-focused skincare portfolio by leveraging DECIEM’s ingredient-centric and ethically produced brands. DECIEM Beauty Group Inc. is a Canada-based multi-brand company specializing in vegan cosmetics.

Major companies operating in the vegan cosmetics market report are MuLondon Organic Skincare, Beauty Without Cruelty, Nature's Gate, MO MI BEAUTY, e.l.f. Cosmetics Inc., Gabriel Cosmetics Inc., Zuzu Luxe by Gabriel Cosmetics, Emma Jean Cosmetics, Modern Mineral Makeup, Arbonne International LLC, Aubrey Organics Inc., Dr. Bronner's Magic Soaps, Desert Essence, Avalon Organics, California Baby LLC, Earth Mama Organics LLC, EO Products Inc., Nourish Organic Inc., Tata Harper Skincare, Alba Botanica, Andalou Naturals, Badger Balm, John Masters Organics, Acure Organics, Shea Terra Organics LLC.

Europe was the largest region in the vegan cosmetics market in 2025. The regions covered in the vegan cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vegan cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vegan cosmetics market consists of sales of blush, concealer, eye liner, eye shadow, foundation, lipstick, mascara. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.