The offline sales channel for the market remains vital, offering parents the tangible experience of seeing, feeling, and trying out products before purchase. Physical stores, including specialty baby stores, department stores, and big-box retailers, provide a curated selection of baby carriers such as soft structured carriers, wraps, slings, and backpack carriers. Thus, the Germany market sold1.39 million units of baby carriers by offline distribution channel in 2023.
The Germany market dominated the Europe Baby Carrier Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $176 million by 2031. The UK market is exhibiting a CAGR of 2.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 4.6% during (2024 - 2031).
The market is a dynamic and rapidly evolving sector of the childcare industry, catering to the needs of parents seeking convenient, comfortable, and safe solutions for transporting their infants and toddlers.
Additionally, from urban dwellers navigating crowded streets to outdoor enthusiasts exploring nature trails, baby carriers accommodate diverse lifestyles and parenting preferences.
The diversity of distribution channels in Europe allows manufacturers to adapt their strategies to different market segments and consumer preferences. For example, while online retail appeals to tech-savvy consumers seeking convenience and variety, brick-and-mortar stores may attract those who prefer hands-on shopping experiences and personalized assistance. According to the International Trade Administration (ITA), in 2023, there were more than 508,000 distribution channel companies in France, with a combined revenue of more than $548 billion.
Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
- Infantino (BLUE BOX HOLDINGS LIMITED)
- BabyBjörn AB (Lillemor Design Ab)
- Koninklijke Philips N.V.
- Tomy Company, Ltd.
- Boba Inc
- Moby Wrap (Thrive International, Inc.)
- Goodbaby Internationl Holdings Ltd.
Market Report Segmentation
By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)- Offline
- Online
- Soft Structure Carriers
- Wrap/Sling Carriers
- Backpack Carriers
- Others
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Companies Mentioned
- Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
- Infantino (BLUE BOX HOLDINGS LIMITED)
- BabyBjörn AB (Lillemor Design Ab)
- Koninklijke Philips N.V.
- Tomy Company, Ltd.
- Boba Inc
- Moby Wrap (Thrive International, Inc.)
- Goodbaby Internationl Holdings Ltd.
Methodology
LOADING...