Europe Beauty Supplement Market Outlook, 2029

The European beauty supplements market is a robust and dynamic sector, driven by rising consumer awareness of the importance of nutrition. The modern beauty supplement market began to emerge in the late twentieth century, fuelled by advances in nutraceutical science and the growing influence of global beauty trends. Collagen supplements became more popular in the early 2000s, notably in countries such as France and Germany, where the concept of "beauty from within" gained support. Over time, the market has expanded to encompass a vast range of products to meet the demands and interests of its consumers.

The emergence of e-commerce and digital marketing has expedited the expansion of the beauty supplements business, making these goods more accessible to a wider range of consumers. The COVID-19 epidemic has had a significant influence on Europe's beauty supplements sector. Initially, the pandemic caused supply chain disruptions and a brief decrease in consumer expenditure. However, as the pandemic spread, there was a noticeable change in consumer behaviour. With a growing emphasis on health and wellness, consumers began to invest more in immune-boosting and beauty-enhancing supplements.

Supplements are becoming more convenient and pleasant as delivery techniques evolve, including candies, powders, and liquid shots. These formats appeal to younger consumers who want a more pleasurable supplement experience. The use of sustainable and ethically sourced ingredients is on the rise, reflecting consumers' increased environmental conscience.

According to the research report, "Europe Beauty Supplements Market Outlook, 2029,", the European beauty supplements market is anticipated to add to more than USD 1.12 billion by 2024-29. Through its numerous brands, L'Oréal has made major inroads into the beauty supplement sector. The company provides a variety of items, such as collagen supplements, antioxidants, and omega-3 fatty acids. L'Oréal's strong brand reputation and wide distribution network help it succeed in the market. The company's emphasis on innovation and quality has helped it develop a strong foothold in the beauty supplement market.

Collaborations between beauty supplement makers and technology businesses enable the creation of personalised supplement programs. Partnerships with e-commerce platforms also help businesses increase their online presence and reach a larger audience. Countries such as France, Germany, and the United Kingdom are big exporters, noted for producing high-quality and innovative products. On the other hand, nations such as Italy and Spain are big importers, owing to rising demand for beauty supplements among their vast populations. The region's strong trade networks and favourable regulatory conditions have aided the expansion of the import-export industry.

The supply chain for Europe's beauty supplements market is complicated and includes a diverse spectrum of stakeholders, from raw material suppliers to manufacturers and distributors. Companies that specialise in producing high-quality ingredients, such as collagen, vitamins, and herbal extracts, are important providers. These vendors play an important role in guaranteeing the quality and efficacy of the finished products.

Market Drivers

E-commerce Growth: With the rise of e-commerce platforms, beauty supplements have become more accessible. Online shopping enables consumers to easily compare products, read reviews, and make purchases, resulting in industry growth.

Celebrity Endorsements: Endorsements from celebrities and influencers have a big impact on consumer purchasing decisions. Celebrity endorsements can increase the legitimacy and attractiveness of beauty supplements.

Scientific Validation: A rising corpus of scientific research supports the efficacy of beauty supplements, thereby increasing customer trust and driving sales. Products having clinically established benefits are more likely to appeal to consumers.

Market Challenges

Counterfeit Products: The presence of counterfeit products presents a serious difficulty, particularly in nations where intellectual property rights are not strictly enforced. Counterfeit products can erode consumer trust and harm brand reputation.

Consumer Scepticism: Some people are sceptical about the effectiveness of beauty supplements. Potential purchasers may be turned off by a lack of scientific proof or deceptive marketing claims.

High Prices: Beauty supplements are frequently priced at a premium, which might be a deterrent for price-sensitive customers. High production and marketing expenditures contribute to the increased prices of these products.

Market Trends

Personalised Nutrition: The notion of personalised nutrition is gaining traction. Companies are leveraging data analytics and artificial intelligence to provide customised supplement plans based on individual needs. This personalisation improves the efficacy and appeal of beauty supplements.

Clean Label and Sustainability: Consumers are increasingly seeking clean label products made from natural, sustainable, and ethical ingredients. Brands respond by using clear labelling procedures and investing in sustainable sourcing efforts.

Collagen supplements now have the highest market share and growth in the North American beauty supplement market.

Collagen supplements are popular due to its well-known benefits for skin health, such as increased suppleness, hydration, and reduced symptoms of age. Collagen is in high demand among people who want to improve the appearance of their skin and keep it youthful. A increasing corpus of scientific research backs up the efficacy of collagen supplements, which has contributed to consumer trust and sales growth. Additionally, the North American market is driven by celebrity endorsements and social media trends that promote the use of collagen supplements for cosmetic objectives. Furthermore, the North American region is home to several of the world's leading collagen manufacturers.

Amway, Herbalife Nutrition, and Nature Made are important players in the worldwide collagen industry, with a significant presence in North America. These companies have invested extensively in R&D, resulting in novel collagen products that meet the different needs of consumers. These companies have built strong brand recognition and vast distribution networks, which have helped them succeed in the North American beauty supplement market. Other types of beauty supplements, including vitamins and minerals, omega-3 fatty acids, antioxidants, and probiotics, have sizable market shares. Vitamins and minerals are necessary for overall health and well-being, and their demand is being driven by rising consumer awareness of nutritional inadequacies.

In the European beauty supplement market, tablets and capsules are currently the most popular chemical form, ease of use.

Many people choose tablets and capsules because they are convenient and easy to use. They are portable, easy to ingest, and can be easily integrated into regular activities. In addition, tablets and capsules provide precision dosage, ensuring that consumers receive the exact amount of active substances required. Tablets and capsules are widely used in the beauty supplement market due to their convenience and precision. Furthermore, tablets and capsules have a longer shelf life than other forms, making them better suited for distribution and storage in Europe's diverse climate. L'Oréal's many brands provide a diverse selection of beauty supplements in tablet, capsule, and liquid form.

Their goods contain collagen, antioxidants, and omega-3 fatty acids. L'Oréal's strong brand reputation and wide distribution network help it succeed in the market. Nestlé's Health Science branch specialises in nutritional supplements, including beauty-enhancing products. The company provides a variety of supplements in tablet, capsule, and powder forms.

They continue to innovate and expand their product offerings in order to fulfil the changing demands and tastes of consumers. However, powders and liquids are gaining popularity in the market due to their distinct benefits. Powders are easily blended with food and beverages, giving consumers greater flexibility in how they incorporate supplements into their diets.

Skin care is the most popular category of beauty supplements in Europe, followed by hair care and nail care, quick effects.

Skin care supplements are in high demand since they provide obvious and quick effects. Consumers are frequently more concerned about the appearance of their skin, which is the most obvious indicator of ageing and health. Skin care supplements address a variety of skin issues, including wrinkles, fine lines, hyperpigmentation, and dryness. The popularity of substances such as collagen, hyaluronic acid, and vitamin C in skin care supplements is due to their established efficacy and extensive consumer knowledge. The concept of "beauty from within" has gained popularity in Europe, as consumers recognise the importance of nutrition in skin health.

Furthermore, the skin care supplement market is backed up by a growing amount of scientific research that supports the products' effectiveness. This scientific validation has helped to boost consumer trust and sales. The holistic approach to beauty, which emphasises the interconnectedness of internal and external health, has also helped to drive the expansion of the skin care supplement market.

Consumers are increasingly seeking items that supplement their external skin care regimens with inside sustenance. Bayer's consumer health branch sells a wide range of beauty supplements, including skin care products containing collagen, vitamins, and minerals. They also offer hair care and nail care supplements, leveraging their strong brand reputation and wide distribution network to develop a foothold in the marketplace.

Online channels dominate the European beauty supplement industry in terms of sales and growth

The advent of e-commerce platforms has made beauty supplements more affordable and easy for consumers. Online shopping enables customers to effortlessly compare products, read reviews, and make purchases from the comfort of their own homes. Furthermore, internet platforms can provide a broader selection of products, competitive pricing, and frequent promotions, attracting price-sensitive customers. The COVID-19 pandemic has expedited the trend to online commerce, as people want to avoid physical touch and follow social distancing standards. This trend has led to a large increase in online sales of beauty supplements. Many companies have invested in digital marketing and online sales.

Amazon, one of the world's leading e-commerce platforms, offers a diverse selection of beauty supplements from numerous companies. Its diverse product offerings, reasonable price, and quick shopping experience make it a popular choice among customers. eBay, another big e-commerce platform, offers consumers a wide range of beauty supplement options. Its auction-style ads and competitive pricing entice price-conscious customers.

Pharmacies and drugstores are particularly important distribution channels for beauty supplements since consumers frequently link these establishments with health and wellness products. Pharmacies and drugstores offer a physical retail environment in which customers can get professional advice, explore products, and make purchases. Boots, a UK-based health and beauty shop with a significant presence throughout Europe, sells a wide choice of beauty supplements both in-store and online.

France now leads the European beauty supplement business in terms of size, innovation, and consumer demand.

France has a long history of valuing beauty and wellbeing, with a cultural emphasis on keeping youthful and healthy features. This cultural backdrop has created a huge demand for beauty supplements, especially among women who want to improve their complexion, hair, and overall health. The concept of "beauty from within" is firmly engrained in French society, which fuels the popularity of supplements that promote both internal and exterior attractiveness. Furthermore, France is home to some of the world's most prominent beauty and wellness firms, including L'Oréal, Clarins, and Pierre Fabre. These companies have made significant investments in research and development, resulting in unique and high-quality beauty supplements.

France's superior technology and strong regulatory standards ensure that products are safe, effective, and of high quality, which increases consumer trust and demand. The French market is particularly notable for a high level of consumer knowledge and education regarding the benefits of beauty supplements. Extensive marketing campaigns, celebrity endorsements, and the power of social media have all helped to promote awareness and use of these items.

French customers are known for their sophisticated preferences and willingness to invest on high-end items, which has fuelled the expansion of the beauty supplements business. Furthermore, France's strong e-commerce infrastructure has aided the expansion of the beauty supplement business. The rise of internet shopping platforms has increased consumers' access to and convenience with these products.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.