Women'S Health and Beauty Supplements Market Report 2025

The women’s health and beauty supplements market size has grown rapidly in recent years. It will grow from $82.71 billion in 2024 to $91.6 billion in 2025 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to aging population, lifestyle changes, preference for natural and organic products, preventive healthcare measures, emphasis on skin health, research and development in nutraceuticals, medical recommendations and endorsements.

The women’s health and beauty supplements market size is expected to see rapid growth in the next few years. It will grow to $144.39 billion in 2029 at a compound annual growth rate (CAGR) of 12%. The growth in the forecast period can be attributed to innovation in ingredient formulations, expansion of beauty and skincare industry, sustainable and ethical practices, cultural shifts in beauty standards, advanced delivery systems, educational campaigns on women's health. Major trends in the forecast period include digital health and e-commerce, beauty-from-within concept, menopause support, CBD and hemp-derived products, collagen supplementation, personalized nutrition, integration of anti-aging ingredients, fitness and active lifestyle support.

Various health disorders prevalent in women, such as anemia and arthritis, are steering the expansion of the women’s health and beauty supplements market. These disorders denote irregularities in bodily functions that manifest through specific signs and symptoms. Prolonged deficiencies in essential vitamins and minerals within a woman's diet commonly trigger ailments like anemia and arthritis. To mitigate and manage these disorders, the intake of health supplements, such as vitamin B12 and calcium, plays a crucial role. As the incidence of such disorders among women rises, there's a notable surge in demand for women's health and beauty supplements. For instance, data from the Centers for Disease Control and Prevention (CDC) projects that approximately 78.4 million adults aged 18 years and older will receive doctor-diagnosed arthritis by 2040, with two-thirds of those affected expected to be women. This escalating prevalence of disorders in women significantly fuels the growth trajectory of the women's health and beauty supplements market.

The increase in disposable income is projected to drive the growth of the women’s health and beauty supplements market in the future. Disposable income refers to the funds that an individual or household has available for spending or saving after income taxes and mandatory deductions have been removed from their total income. An increase in disposable income allows women to invest in products that promote their health and beauty, resulting in a higher demand for supplements that enhance overall vitality, bone health, and cognitive function. For example, in June 2022, a report from the Bureau of Economic Analysis, a US-based government agency, indicated that personal income rose by $113.4 billion, or 0.5 percent, on a monthly basis in May 2022. Additionally, disposable personal income (DPI) increased by $96.5 billion (0.5%). Thus, the rise in disposable income is fueling the growth of the women’s health and beauty supplements market.

Product innovation is a significant trend gaining traction in the women’s health and beauty supplements market. Leading companies in this sector are concentrating on developing new products, such as supplements tailored for perimenopause, along with digital support solutions to enhance women's mood and mental well-being. These innovations allow key players to secure a competitive advantage in the market. For example, in March 2024, SIRIO Pharma, a contract development and manufacturing organization (CDMO) based in China, launched its personalized SIRIO Women's Health Platform. This platform aims to address a variety of health needs specific to women across different life stages, from puberty to post-menopause. It features a portfolio of 25 formulations that target issues like menstrual care, fertility, prenatal and postnatal care, and menopause support. Notably, products designed to relieve symptoms associated with menstruation and formulations focused on reproductive health are essential elements of the platform.

Prominent companies within the women’s health and beauty supplements market are diligently introducing cutting-edge beauty supplements, exemplified by products like Activated You Essential Skin Food, as part of their strategy to secure a competitive advantage in the market. These advanced beauty supplements are meticulously formulated dietary supplements tailored to meet the specific nutritional requirements and health concerns of women. Encompassing a blend of vitamins, minerals, botanical extracts, collagen, omega-3 fatty acids, and other beneficial compounds, these supplements aim to address diverse health and beauty needs. For instance, in May 2022, Activated You, a US-based company specializing in vitamins and dietary supplements, launched Activated You Essential Skin Food. This collagen-supporting beauty supplement is uniquely designed to nurture skin texture from within. The dietary supplement fosters healthy collagen production, aiming to diminish the appearance of sagging and lackluster skin while refining overall skin texture. Notably, the Activated You Essential Skin Food incorporates 'Dermaval', an exclusive collagen-boosting ingredient harnessing phytonutrients such as quercetin, coffeeberry, pomegranate extract, and camu camu. These components fortify skin elasticity and firmness, effectively combating elastin degradation. Additionally, it features vital elements like vitamin C, amino acids, and cosmythic acid, a polyphenol-rich elixir renowned for revitalizing aging cells.

In November 2023, Pharmavite LLC, a wellness company based in the US, acquired Bonafide Health for $425 million. This acquisition enables Pharmavite to broaden its current product lineup, which features brands like Uqora and Equelle, solidifying its position as a leader in the women's health nutraceutical market. Bonafide Health will maintain its operations from its headquarters in Harrison, New York, without affecting its workforce. Bonafide Health is a women’s health company located in the US.

Major companies operating in the women’s health and beauty supplements market are Herbalife Nutrition Ltd., GNC Holdings Inc., Nature's Bounty, Inc., Bayer AG, Nestlé SA, Suntory Holdings Limited, Taisho Pharmaceutical Co., Ltd., Swisse, Pfizer Inc., Himalaya Wellness Company, Blackmores Limited, Standard Process Inc., FANCL Corporation, Asahi Group Holdings Ltd., Usana Health Sciences, Inc., Nu Skin Enterprises, Inc., BY-Health Co., Ltd., Sun Pharmaceutical Industries Ltd. (Revital), Oziva, Amway Global Corporation, Avon Products Inc., Beiersdorf AG, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coty Inc., The Estée Lauder Companies Inc., The Procter & Gamble Company, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Otsuka Holdings Co. Ltd., Shiseido Company Ltd., The Clorox Company, The Himalaya Drug Company, The Proactiv Company LLC, Unilever plc.

Asia-Pacific was the largest region in the women’s health and beauty supplements market share in 2024. Middle East & Africa are expected to be the fastest-growing regions in the forecast period. The regions covered in the women’s health and beauty supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the women’s health and beauty supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Women’s Health and Beauty Supplements are dietary products specifically designed to address the distinct health, wellness, and aesthetic requirements of women. These supplements typically include a mix of vitamins, minerals, herbs, and other nutrients aimed at improving various aspects of physical health and beauty, such as skin health, hair growth, nail strength, hormonal balance, energy levels, and overall well-being.

Women's health and beauty supplements containing vitamins address dietary requirements, and their consumption is crucial to prevent vitamin deficiencies that may lead to health issues. These supplements cater to specific consumer age groups such as prenatal, postnatal, PMS (premenstrual syndrome), perimenopause, postmenopause, and others. They are distributed through diverse channels, including hypermarkets, supermarkets, health and beauty retail stores, drug stores, online pharmacies, and e-commerce platforms. Applications for these supplements include beauty and women's health, with end-users categorized into age groups such as below 18 years, 18 years - 36 years, 36 years - 54 years, and 54 years and above.

The women’s health and beauty supplements market research report is one of a series of new reports that provides women’s health and beauty supplements market statistics, including women’s health and beauty supplements industry global market size, regional shares, competitors with a women’s health and beauty supplements market share, detailed women’s health and beauty supplements market segments, market trends and opportunities, and any further data you may need to thrive in the women’s health and beauty supplements industry. This women’s health and beauty supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The women's health and beauty supplements market consists of sales of oral, powder, capsule, and other forms of supplements that contain dietary ingredients such as amino acids, and calcium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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