Sexual Health Supplement Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sexual health supplement market size has grown rapidly in recent years. It will grow from $3.13 billion in 2024 to $3.47 billion in 2025 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to cultural shifts towards openness and acceptance, advancements in medical research and technology, increasing awareness and education about sexual health, changing lifestyles and stress levels, growing demand for natural and holistic remedies.

The sexual health supplement market size is expected to see rapid growth in the next few years. It will grow to $5.17 billion in 2029 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to expanding aging population demographics, rising interest in personalized and tailored wellness solutions, evolving consumer attitudes towards preventative healthcare, emerging markets and globalization of wellness trends, increasing accessibility and availability of sexual health information online. Major trends in the forecast period include personalized formulations for specific demographics, integration of CBD and botanical ingredients, rise of subscription-based supplement services, adoption of evidence-based ingredients backed by clinical research, growth of digital health platforms for personalized wellness advice.

The increasing prevalence of lifestyle-related disorders is expected to drive the growth of the sexual health supplement market. Lifestyle-related disorders are health conditions primarily caused or worsened by an individual's lifestyle choices, such as obesity, type 2 diabetes, cardiovascular diseases, and certain cancers. The rise in these disorders is largely due to sedentary lifestyles, poor dietary habits, stress, and environmental factors. Sexual health supplements are often used as complementary or alternative treatments for disorders that can affect sexual function, particularly those that improve blood circulation, hormonal balance, stress reduction, energy, vitality, and mood. For example, in September 2023, the World Health Organization (WHO), a Switzerland-based specialized agency of the United Nations, reported that 41 million deaths annually, or 74% of global deaths, are attributed to non-communicable diseases (NCDs). These include 17.9 million deaths from cardiovascular diseases, 9.3 million deaths from cancer, 4.1 million deaths from chronic respiratory diseases, and 2 million deaths from diabetes. As a result, the growing incidence of lifestyle-related disorders is fueling the demand for sexual health supplements.

Major players in the sexual health supplement market are directing their efforts towards creating innovative offerings like Liboost to meet the rising consumer demand for natural solutions. Liboost, crafted from the leaves of the Turnera diffusa plant native to subtropical regions, has been traditionally utilized as an aphrodisiac and bladder tonic. Pharmactive Biotech Products, S.L., a Spain-based biotechnology firm, introduced Liboost in November 2022 to enhance sexual wellness in both genders. Clinical trials have demonstrated substantial benefits, with reported improvements of 40% in men and an impressive 92% in women across various sexual indexes after a four-week trial period. Its mechanism involves enhancing nitric oxide release in male reproductive endothelial tissues, which induces vasodilation through multiple molecular pathways. Moreover, it inhibits the degradation of cGMP by the enzyme PDE-5, thereby promoting smooth muscle relaxation.

In November 2023, Pharmavite LLC, a US-based wellness company specializing in nutrition, made a significant move by acquiring Bonafide Health for $425 million. This strategic acquisition aims to broaden Pharmavite's range of women's health products and reinforce its presence in the women's health nutraceutical sector. It will also enrich Pharmavite's current portfolio with Bonafide Health's innovative products, primarily addressing menopause relief and other women's health concerns associated with aging. Bonafide Health LLC, headquartered in the US, specializes in developing and manufacturing nutraceuticals and health products tailored to women's needs, including sexual health supplements.

Major companies operating in the sexual health supplement market report are Pfizer Inc.; GlaxoSmithKline Consumer Healthcare Ltd.; Amway Corp.; Glanbia Plc; Herbalife Ltd; General Nutrition Centers Inc; Dabur India Ltd.; Exeltis USA Inc.; The Nature's Bounty Co.; NOW Health Group Inc.; Nutraceutical Corporation; Metagenics Inc; Vitabiotics Ltd.; Life Extension; Irwin Naturals Inc.; Force Factor LLC; Swisse Wellness; Twinlab Consolidated Holdings Inc.; Solgar Inc.; Lovehoney Group Ltd; Himalaya Drug Company Pvt Ltd; Fairhaven Health LLC; BioXgenic LLC; Source Naturals; Coast Science LLC; LENUS Pharma GesmbH.

Asia Pacific was the largest region in the sexual health supplement market in 2024. The regions covered in the sexual health supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sexual health supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sexual health supplement market consists of sales of products such as libido enhancers, performance boosters, reproductive health supplements, aphrodisiacs, fertility supplements, and erectile dysfunction remedies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sexual health supplements are products formulated with ingredients intended to support various aspects of sexual function and well-being in both men and women. These supplements typically contain a combination of vitamins, minerals, herbs, amino acids, and other natural compounds believed to promote sexual arousal, libido, stamina, and overall sexual performance.

The primary types of sexual health supplements include natural, synthetic, and blended formulations. Natural supplements comprise substances derived from living organisms or existing in nature without artificial alterations. They are available in various formulations such as capsules, tablets, solutions, powders, and others, catering to both men and women. These supplements are distributed through online and offline channels and are utilized for various applications including libido boosting, addressing sexual dysfunction, enhancing stamina and endurance, promoting fertility, and others.

The sexual health supplement market research report is one of a series of new reports that provides sexual health supplement market statistics, including sexual health supplement industry global market size, regional shares, competitors with a sexual health supplement market share, detailed sexual health supplement market segments, market trends and opportunities, and any further data you may need to thrive in the sexual health supplement industry. This sexual health supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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