Sexual Health Products Market Report 2024

This Sexual Health Products market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sexual health products market size has grown strongly in recent years. It will grow from $110.43 billion in 2023 to $120.93 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The growth during the historic period can be attributed to increased public awareness, better access to healthcare, advancements in pharmaceutical research, evolving societal attitudes towards sexual health, and the development of targeted therapies.

The sexual health products market size is expected to see strong growth in the next few years. It will grow to $174.67 billion in 2028 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to rising awareness, a higher prevalence of sexual health issues, expanded access to healthcare, and an increasing demand for personalized solutions. Key trends expected to drive growth include a growing demand for personalized treatments, advancements in digital health solutions, a greater focus on mental and emotional well-being, the expansion of telemedicine services, and a rising interest in natural and holistic remedies.

The growing awareness of human immunodeficiency virus (HIV) infections is expected to drive the expansion of the sexual health products market. HIV is a virus that targets and progressively destroys the immune system’s CD4 cells. Awareness initiatives focus on educating the public about HIV transmission, prevention strategies, testing, and the importance of treatment. Sexual health products, including condoms and HIV self-test kits, contribute to preventing HIV infections by encouraging safer sex practices and enabling early detection. For example, in December 2023, the National HIV/AIDS Strategy (2022-2025) report, published by the White House Office of National AIDS Policy, outlined a goal to reduce new HIV infections by 90% by 2030, exceeding the 75% reduction target set for 2025. This demonstrates a strong commitment to significantly decreasing HIV incidence. Consequently, the heightened awareness of HIV is propelling the growth of the sexual health products market.

Leading companies in the sexual health products market are innovating with new product offerings, such as graphene-thinnest condoms, to enhance user experience and address growing consumer demand for high-performance, discreet, and comfortable products. Graphene-thinnest condoms are made with graphene, a groundbreaking material that allows for ultra-thin yet durable protection, improving sensitivity and comfort. For example, in October 2023, ONE Condoms, a US-based manufacturer of premium condoms and lubricants, introduced ONE Flex, the world’s first graphene condom. ONE Flex is designed to be one of the thinnest condoms available, providing 85% more body heat transfer compared to standard latex condoms. Its unique construction combines graphene with natural rubber latex, resulting in enhanced sensation and comfort. Clinical trials have shown a two-to-one preference for ONE Flex over standard latex condoms, indicating increased user satisfaction. Approved by the FDA for preventing STIs and unintended pregnancies, these condoms are available online and at select Walgreens locations.

In February 2024, Dame, a UK-based company specializing in sustainable personal care products, acquired Emojibator for an undisclosed amount. This acquisition aims to improve Dame’s operational efficiency by integrating warehousing and manufacturing processes while maintaining separate e-commerce platforms for the two brands. Emojibator is a US-based company known for its high-quality, body-safe sexual health products.

Major companies operating in the sexual health products market are Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Mankind Pharma Ltd., LELO Ltd., Doc Johnson Enterprises Inc., Karex Berhad, FUJI LATEX CO. LTD., DKT International Inc., Lovehoney Group Ltd., BioFilm Inc., Lifestyles Healthcare Pte Ltd., Standard Innovation Corp., Intimina AB, HLL Lifecare Limited, pjur group Luxembourg S.A., Bijoux Indiscrets SL, BMS Factory S.L., Condom Depot Inc., FUN FACTORY GmbH, Hot Octopuss Ltd., Pharmactive Biotech Products S.L., WOW Tech Group, Bold Care Pvt. Ltd.

North America was the largest region in the sexual health products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual health products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the sexual health products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sexual health products include a variety of items designed to support safe and healthy sexual activity, enhance sexual experiences, and address specific sexual health concerns. These products are essential for maintaining sexual well-being, promoting safe practices, preventing unwanted pregnancies, and improving sexual pleasure and comfort.

The main types of sexual health products are sex toys, condoms, lubricants, over-the-counter female contraceptives, over-the-counter sexual wellness supplements, performance enhancement products, intimate hygiene products, and others. These products are available through multiple distribution channels, including supermarkets and hypermarkets, pharmacies, specialty stores, and online retailers, serving diverse needs for both women and men.

The sexual health products market research report is one of a series of new reports that provides sexual health products market statistics, including sexual health products industry global market size, regional shares, competitors with a sexual health products market share, detailed sexual health products market segments, market trends and opportunities, and any further data you may need to thrive in the sexual health products industry. This sexual health products market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sexual health products market consists of sales of pelvic health devices, erectile dysfunction, STI test kits, sexual health education materials, vibrators, and stimulators. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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