Beauty Supplement Market Outlook, 2029

With the quest for timeless beauty moving from the vanity mirror to the vitamin aisle, beauty supplements are redefining the rules of self-care. Beauty supplements, among them are skin, hair, and nail boosting ones, take the "inside-out" approach of understanding beauty by looking into the root causes of aging and other cosmetic cases. As consumers seek more natural and healthy solutions, beauty supplements have become a very valuable addition to self-care around the world. Product types include, but are not limited to, vitamins, minerals, proteins, and herbal supplements. Among them, however, is collagen-a product that has become extremely popular since it's great for both your skin and your joints.

Trends report a strong demand for a personal and natural appeal to beauty products by the consumers. Due to such a high demand, specific needs for beauty, such as hydration for the skin, strengthening of hair, or anti-aging for the face, result in an overflow of niche products. Innovative formats for these products, such as gummies, liquid shots, and powders, were highly sought after by the young age group because of convenience and variety. Companies are, therefore, looking to offer a variety of formats that cater to the differences in consumer preferences and lifestyles.

Changing consumer lifestyles and preferences really do constitute a large influence on the market for beauty supplements. Busy lifestyles usually mean that people have little time spent on lengthy beauty routines, and supplements provide easy solutions. For example, such products have become more noticeable and trustworthy in front of the consumers due to social media channels and beauty influencers.

According to the research report, “Global Beauty Supplements Market Outlook 2029” the market is anticipated to cross USD 10 Billion by 2029, increasing from USD 6.17 Billion in 2023. The market is expected to grow with a 8.84% CAGR from 2024 to 2029. An upsurge has been found for supplements that promise a maintenance of youthful appearance of skin, hair, and nail among consumers who are moving toward middle-aged and older ages. In the future, innovation will be the key driver for the beauty supplements market. With these specific issues in mind, brands are creating product-based solutions-including, but not limited to, treating hyperpigmentation or dealing with acne or hair loss.

The need for a specific solution was a demand in growing consumers who needed specific remedies. Biotechnology and nutrigenomics have opened up the possibility to deliver beauty supplements tailor-made for the person's genetic profile, addressing more personal conditions. The nature of the COVID-19 pandemic created significant implications in the beauty supplements market, with growth due to increased interest in health and wellness because of lockdowns. Increased consumer demand was concentrated in the demand for beauty supplements during lockdowns as people strove for self-care while being at home.

The demand for beauty supplements was also increased because of the acceleration of the shift towards e-commerce and online shopping, which gained ground as a primary sales channel for beauty supplements. In terms of regulatory environments, the beauty supplements face a diverse landscape of regulatory settings. North America, for instance, considers beauty supplements as dietary supplements. This allows their amount to be within the safety limits but are definitely way less strictly tested than drugs. For Europe, the rules are tighter as products must have what the European Food Safety Authority proposes. Such strict regulations can be a headache for companies trying to navigate the complex web of laws in such places.

Market Drivers

• Increased Focus on Mental Health and Well-being: The growing awareness of the connection between mental health and physical appearance is driving demand for beauty supplements that address both aspects. Products that include adaptogens and nootropics are gaining traction as consumers seek solutions that not only enhance beauty but also support mental clarity and stress relief. This trend reflects a holistic approach to beauty, where mental well-being is considered integral to physical appearance.
• Technological Advancements in Product Development: Innovations in formulation technologies are enabling the creation of more effective beauty supplements. Companies are utilizing advanced delivery systems, such as liposomal encapsulation, which enhances the bioavailability of active ingredients. This scientific approach appeals to consumers who are increasingly knowledgeable about ingredient efficacy and are looking for products that deliver tangible results.

Market Challenges

• Market Saturation and Competition:As the beauty supplement market grows, it faces increased competition with numerous brands entering the space. This saturation can lead to consumer confusion and difficulty in differentiating products. Brands must invest in marketing strategies that effectively communicate their unique value propositions to stand out in a crowded marketplace.
• Supply Chain Disruptions:The beauty supplement industry is also grappling with supply chain challenges, particularly in sourcing high-quality natural ingredients. Fluctuations in availability due to environmental factors or geopolitical issues can impact product formulations and pricing, creating uncertainty for both manufacturers and consumers.

Market Trends

• Snackable Beauty SupplementsThe trend towards "snackable" beauty supplements is emerging, where brands are introducing functional snacks that combine nutrition with beauty benefits. These products range from bars to gummies infused with ingredients like collagen and vitamins, catering to consumers' desire for convenient, on-the-go options that fit their busy lifestyles.
• Eco-Friendly and Sustainable Practice: Sustainability is becoming a crucial factor for consumers when choosing beauty supplements. Brands are increasingly adopting eco-friendly practices, such as using biodegradable packaging and sourcing ingredients from sustainable farms. This trend aligns with the broader consumer movement towards environmental consciousness and ethical consumption.
• Integration of Beauty and Fitness: There is a rising trend of integrating beauty supplements with fitness regimens. Consumers are looking for products that not only enhance their appearance but also support their fitness goals, such as muscle recovery or energy enhancement. This convergence of beauty and fitness reflects a more comprehensive approach to health and wellness.

Collagen supplements are on top of the list in the beauty supplements market is because they are proven to be effective for skin health and antiaging, which resonate well with consumer trends of natural and effective solutions for beauty.

There are several interrelated reasons for this increase in collagen supplement popularity and reflect a change in customer preference and awareness about health and beauty. Generally, people seek items that enhance their appearance but also impact their overall health. Collagen is a vital protein in the human body that plays a fundamental role in giving people skin elasticity and hydration, thus reducing wrinkles and sagging skin. The intake of products based on collagen has increased, particularly by those women who hold their young looks highly dear. Other than that, the COVID-19 pandemic caused much public attention on health and wellness which has gone to fuel the increased demand for beauty-claiming dietary supplements.

Thirdly, convenience has played a significant role as collagen supplements are available in different forms such as powders, capsules, and drinks, which help consumers fit them into hectic lifestyles. Importantly, the popularity of social media and influencer culture has heightened exposure to these products, as many individuals share their personal success stories with collagen supplementation. Brands have therefore been constantly innovating to be in tune with demand by launching new formulations that are compounded from collagen with other beneficial ingredients such as hyaluronic acid and vitamins, hence making them effectively effective.

The leading position of tablets and capsules in the beauty supplements market primarily is driven by their convenience and targeted efficacy, which will fulfill the increasing consumer demand for effective and easy-to-consume health solutions.

Consumers have increased demand during the last years for beauty supplements not only to work but also be easy to fit into a daily regimen. Tablets and capsules are an easy way for people to get the essential nutrients that benefit the skin, hair, and overall health without complicated dietary alteration or multiple applications of products. Such a convenience is particularly alluring in today's fast-paced lifestyle of the consumer who is aggressive in seeking quick means to upgrade his or her beauty routine.

In addition, these supplement forms normally come in concentrated dosages of vitamins and minerals scientifically formulated to target specific beauty concerns like collagen production, skin hydration, and antioxidant protection against free radicals. Such additives may include vitamins C, E, and biotin for example, which are also known to significantly enhance the skin and appearance when taken.

Moreover, the popularization of social media and celebrity endorsements have increased the interest in nutrition for better or improved outward beauty, thereby increasing the demand of such supplements as part of one's beauty care. Brands are emphasizing transparency in the sourcing of ingredients and formulation efficacy - that helps build the trust of more discerning consumers about their health choices.

With increased consumer awareness regarding holistic health and wellness, which focuses on the inner nourishment for outer beauty, skin care stands as the primary reason for the leading position of beauty supplements in the market.

Beauty is no more topical treatments, but nutritional support from within. This is usually based on increased awareness of how lifestyle choices, environmental factors, and dietary habits impact skin health. In addition, with greater knowledge of the benefits of vitamins, minerals, antioxidants, and other nutrients in promoting skin vitality, consumers are availing more opportunities to bring about a healthy glow in their skin through dietary supplements. The growth is induced by the factors of wide-use social media influencers' holistic beauty solutions and the rising demand for organic and natural products.

Such supplements containing collagen, vitamins C and E, and botanical extracts that enhance the skin shall attract consumers as these ingredients are well-known for their benefits towards skin. Thirdly, supplements benefit from a much-needed advantage over skincare products-they are easy to use and take by comparison with the time needed for elaborate routines with traditional skincare products. In this regard, innovations in product formulation especially in addressing specific dermatological concerns and demographics also help fuel the growth of the market, since consumers are assured to find answers to be the most fitting for their individual needs.

The beauty supplements market is being captured by pharmacies and drugstores, since they are well-known and easily accessible by health-conscious consumers seeking one-stop shopping, professional guidance, and quality assurance in their beauty product purchase decisions.

Pharmacies and drugstores make for an excellent ally in this expansion because they offer a safe haven to the consumer to buy those beauty supplements such as vitamins, minerals, collagen, and other bioactive compounds meant to rejuvenate the skin, hair, and the entire human body. With the ever-increasing awareness of holistic health and beauty among consumers, there has resulted a high increase in demand for such products, as most consumers seek pharmacies to provide them with necessary guidance and advice related to health. Of particular relevance is that many consumers have indicated a preference for consulting a healthcare professional or pharmacist before making a purchase, especially where such purchases relate to beauty supplements.

Third, pharmacies typically carry a cataloged assortment of products that focus on safety and efficacy, an hallmark imperative for the concern consumers who increasingly prefer alternatives over the numerous and almost unlimited choices available online. This partnership among supplement manufacturers with healthcare professionals consolidates the credibility of the product in these businesses, thus further fortifying consumer trust. Furthermore, the growing trend of e-commerce did not make pharmacies irrelevant; on the contrary, it complemented them by providing extensive services online while maintaining the personalized services that most customers desire.

The primary region driving the market of beauty supplements is North America, mainly because of high consumer awareness and demand for health and wellness products.

There is a notably increasing consciousness around health, with women being more proactive regarding their nutritional needs and general well-being. This shift becomes evident in the considerable share of market that is dominated by women's health and beauty supplements. The postmenopausal segment, comprised of a significant number of customers who seek targeted solutions to issues such as hormonal balance and skin health, underlines this trend. Besides, accessibility of supplements has been affected through e-commerce platforms as these products have become easier to purchase for consumers, thereby increasing demand.

Influence of social media is also to be ignored; the likes of Instagram and TikTok have taken central places as conduits that address perception on consumer preference and broadcasting of beauty supplements by influencers and celebrities alike. This thus increases visibility and boosts confidence in the product for more consumers to try. A good supplement industry, which North America enjoys, continually innovates in the product formulations that will evolve and meet the lifestyle of its consumers. Organizations are keener on natural and organic ingredients, engaging in the clean beauty trend that emphasizes transparency and sustainability in product sourcing.

• In January 2023, Nourished and Neutrogena launched Ageless Skinstack - a new product that contains personalized nutrients developed with the use of 3D printing technologies.
• In 2021, Unilever finalized the acquisition of HUM Nutrition, a multinational consumer products corporation. The strategic acquisition by Unilever will most likely see the expansion of HUM Nutrition's international position, which is expected to drive an expedited growth curve within the beauty supplements market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.