Europe Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel

The Europe cut flowers market is expected to grow from US$ 14.57 billion in 2022 to US$ 21.25 billion by 2030. It is estimated to grow at a CAGR of 4.8% from 2022 to 2030.

Various Health Benefits Associated with Cut Flowers Drive Europe Cut Flowers Market

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

Different types of cut flowers have different properties, which help keep the environment fresh and boost mood. Some flowers, such as peace lilies and gerbera daisies, have air-purifying properties, helping to remove common indoor pollutants and improve indoor air quality. In addition, chrysanthemum has properties that help reduce blood pressure and cure dizziness and insomnia. Other flowers, such as pot marigolds, are used as a remedy for inflamed skin and prevent the spread of infection. In contrast, purple cornflower helps stimulate the immune system, improving the body's resistance against viral and bacterial infection. Moreover, lavender's aroma calms the nervous system, reduces muscle tension, and works as an antiseptic. Thus, various health benefits associated with cut flowers propel the market growth.

Europe Cut Flowers Market Overview

The cut flowers market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

The tradition of gifting flowers on occasions such as birthdays, anniversaries, and holidays boost the demand for cut flowers in Europe. People in European countries indulge in various seasonal celebrations and festivals such as Easter and Christmas, which traditionally involve the exchange of flowers. In addition, the preference for locally grown and sustainably sourced flowers has surged in the region due to growing environmental consciousness. Further, recent studies have shown that flowers can positively impact mental well-being and reduce stress. Such studies are likely to benefit the cut flowers market in Europe in the coming years.

Europe Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

Europe Cut Flowers Market Segmentation

The Europe cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Europe cut flowers market in 2022.

In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Europe cut flowers market in 2022.

By distribution channel, the Europe cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Europe cut flowers market in 2022.

Based on country, the Europe cut flowers market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated Europe cut flowers market in 2022.

Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Europe cut flowers market.

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