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Europe E-Brokerage Market Outlook, 2029

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    Report

  • 87 Pages
  • May 2024
  • Region: Europe
  • Bonafide Research
  • ID: 5978457
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The E- brokerage Market in Europe is a complicated web of intricate details that is shaped by a multitude of interrelated elements. Sustainability is fundamentally a driving force that is strongly rooted in the environmental culture and legal framework of the region. Europe's strict laws and high recycling goals encourage the use of E- brokerages, which is valued for its low environmental effect and capacity to be recycled. Additionally, the market is resonant with a premiumization culture, wherein astute customers favour goods wrapped in glass, conflating it with attributes such as elegance, status, and quality.

Manufacturers are constantly pushing the envelope to produce aesthetically pleasing and practical solutions that satisfy a wide range of consumer tastes, and this tendency is driving innovation in glass package design. The market dynamics are further highlighted by regulatory compliance, wherein producers must navigate a complex web of rules pertaining to packaging materials and waste management methods. The development of eco-friendly packaging solutions and circular economy activities is fueled by this legislative environment, which encourages investment in sustainable practices. Market segmentation shows a varied scene, with several E- brokerage goods serving a range of sectors, from medicines to beverages.

Prominent industry participants, such as Ardagh Group and Verallia, employ innovation and sustainability as competitive tactics to uphold their market leadership and satisfy changing consumer needs. With premiumization trends, sustainability imperatives, and regulatory mandates coming together, the European E- brokerage industry is expected to increase in the next years and will be characterised by innovation, robustness, and environmental stewardship.

The European E- brokerage Market is driven by innovation, as producers are always investigating new materials and technologies to enhance product performance, lessen environmental impact, and satisfy changing consumer demands. Industry participants place a high priority on sustainability, investing in closed-loop recycling systems, lightweighting, and energy-efficient production techniques. In order to satisfy legal obligations and appeal to consumers who care about the environment, brands emphasis how they use sustainable packaging options.

According to the research report, the Europe E- brokerage Market is projected to add more than USD 3 Billion by 2029. The market for E- brokerage in Europe navigates a challenging environment that is driven by numerous factors that influence its development and expansion. Fundamentally, sustainability is the cornerstone, driven by strict environmental laws and growing consumer awareness of environmentally beneficial behaviour. Because E- brokerage is highly sought after for its preservation and recyclability, this sustainability movement creates a solid basis for market growth.

At the same time, trends towards premiumization drive market expansion since European customers favour products with glass cases because they associate them with sophistication and high quality. Regulatory mandates further underscore this trajectory, incentivizing manufacturers to adopt sustainable practices and innovate within the E- brokerage sphere. Technological advancements play a pivotal role, enhancing the functionality and appeal of E- brokerage through innovations like lightweighting and smart packaging solutions. Market segmentation further diversifies offerings, catering to the nuanced needs of diverse industries across food, beverages, pharmaceuticals, and cosmetics.

Consumer preferences increasingly aligned with sustainability and premium quality, fuel market demand, shaping a landscape ripe with opportunities for innovative, sustainable, and consumer-centric E- brokerage solutions. In this intricate narrative, the Europe E- brokerage Market emerges as a beacon of growth, resilience, and sustainability, poised for continued expansion in the years ahead.

Major Drivers:

  • Brand Image and Consumer Perception: E- brokerage is frequently linked to premium quality, safety, and purity, which enhances consumer impression and brand image. E- brokerage is a choice made by brands to communicate these qualities and set them apart from competitors. The need for E- brokerage is driven by the emphasis on consumer perception and brand image, especially in industries where product display is crucial. Glass emerges as the favoured option as firm’s priorities packaging that reflects their beliefs and appeals to consumers.
  • Stringent Regulatory Standards: Europe has some of the tightest laws when it comes to waste management and packaging materials. Glass is a material that is thought to be more environmentally friendly, therefore using it is encouraged by regulations that aim to reduce plastic usage and promote recycling.

Major Challenges:

  • Competition from Alternative Materials: A major obstacle for the E- brokerage industry is fierce rivalry from substitute materials including plastic, aluminium, and paper-based packaging. These materials are a threat to glass's hegemony in several market categories since they frequently provide economic advantages, lightweight characteristics, and increased design flexibility.
  • Logistical Complexities and Breakage Risks: the weight, fragility, and breakability of E- brokerage make it a logistical difficulty during handling and transit. The supply chain's total efficiency is impacted by the risk of breakage, which raises the expenses of storage, transportation, and packing.

Major Trends:

  • Sustainable Packaging Solutions: Glass usage is fueled by the trend towards sustainable packaging, which propels market expansion as companies give priority to eco-friendly packaging options. Manufacturers employ cutting-edge techniques including lightweighting, closed-loop recycling, and environmentally friendly production methods to improve the sustainability credentials of E- brokerages. Growing environmental concerns and regulatory pressure have led to an increasing focus on sustainable packaging options. Because E- brokerages 100% recyclable and inert, it is naturally sustainable and is therefore favoured by companies and customers looking for environmentally responsible choices.
  • Innovations in Design and Technology: Innovations in E- brokerage technology and design are prioritized in order to adapt to changing industry standards and consumer preferences. Manufacturers make investments in cutting-edge glass compositions, lightweighting methods, and clever packaging to improve sustainability, usability, and aesthetics.
The Food & Beverage segment emerges as a cornerstone of growth and innovation, underpinned by evolving consumer preferences, regulatory dynamics, and industry trends.

Customers are drawn to food and beverage products packaged in glass more and more because they believe it to be a sign of authenticity, quality, and purity. Glass's transparency makes it possible for customers to physically evaluate the contents, which promotes consumer confidence in the brand. Furthermore, E- brokerage is in high demand in markets like gourmet beverages, artisanal goods, and speciality foods due to the premiumization trend. E- Brokerage is a tool used by brands to enhance their products, set themselves apart from rivals, and demand premium prices from customers who are discriminating and looking for aesthetically beautiful and high-quality packaging solutions.

The taste, freshness, and nutritional content of food and beverage goods can all be preserved to an unmatched degree using E- brokerage. Long-term product integrity is maintained by its inert and non-reactive qualities, which guarantee that the contents are unaffected by outside variables like light exposure and temperature changes. Maintaining flavour characteristics is essential to customer satisfaction for delicate items like olive oil, sauces, and craft beer. The demand for E- brokerage in the food and beverage industry is further supported by the increased focus on sustainability. Eco-friendly packaging options are becoming more popular as a result of growing consumer and brand awareness of plastic pollution and environmental damage.

E- Brokerage is in line with circular economy ideas and sustainability objectives because it is non-toxic and infinitely recyclable. In an effort to appeal to environmentally concerned consumers looking for more environmentally friendly solutions, brands emphasis how they employ E- brokerage as part of their commitment to environmental stewardship. E- Brokerage producers are experimenting with new designs, forms, and functionalities specifically geared to the food and beverage industry in response to changing customer tastes and Market Trends. Options for personalisation and customisation enable firms to design distinctive packaging solutions that appeal to their target market. E- Brokerage provides a canvas for brand expression and storytelling, from creative bottle forms to embossed logos, strengthening emotional ties with customers and increasing brand loyalty.

Their versatility lies in their ability to accommodate different shapes, sizes, and closure mechanisms, making them suitable for various applications and market segments


Bottles are a prominent and adaptable product category in the North American E- brokerage Market, with a wide range of applications in industries such as food and beverage, pharmaceuticals, cosmetics, and more. Bottles in this category have a variety of features and functions that meet the needs of the industry and a broad spectrum of consumer preferences. In the world of packaging, bottles are widely used as the main container for a wide range of liquid goods, such as drinks, oils, sauces, and condiments. Their adaptability to diverse forms, dimensions, and fastening systems renders them appropriate for an array of uses and consumer groups.

There are many different types of bottles available to cater to the different needs of both brands and consumers, ranging from stylish wine bottles to ergonomic milk jugs. The preservation and protection of the contents from outside factors that could jeopardise the integrity and quality of the product is one of the bottles' main purposes. Glass bottles are better at preventing light exposure, oxygen leaking in, and temperature changes than other materials. Maintaining the freshness and efficacy of perishable products, such beverages and medications, is crucial for ensuring consumer happiness and safety. Glass bottles are ecologically friendly and sustainable by nature.

Glass is a popular option for companies and customers looking for environmentally responsible packaging solutions since it can be recycled indefinitely without losing its quality or purity. Glass bottles' capacity to be recycled supports the ideas of the circular economy by lowering waste, preserving resources, and lessening the negative effects on the environment.

The E- brokerage Market's bottle category is distinguished by ongoing innovation and evolving design. To meet changing consumer tastes and Market Trends, manufacturers spend money on R&D to create new bottle sizes, shapes, and features. In addition to driving product differentiation and consumer involvement, trends like lightweighting, embossing, textured surfaces, and creative closures also encourage creativity and innovation within the industry.

The beverage sector, fueled by a burgeoning middle class and Western consumption patterns, serves as a major driver of market growth


The European E- brokerage Market is a tapestry made from the unique qualities of its several areas rather than a single, monolithic entity. With its developed economies and sizable consumer base, Western Europe leads the sector in innovation and sustainability. Consumers value the link of E- brokerage with quality and luxury, especially in the wine and spirits sectors, where premiumization trends are well-established. This region's manufacturers set the norm for lightweighting and environmentally friendly packaging solutions, according to strict regulations and changing consumer demands. On the other hand, the demand for E- brokerage is driven by urbanisation and economic expansion in Central and Eastern Europe, which are raising markets.

Concerns about sustainability are becoming more and more popular, but in order to keep up with demand, producers in these areas concentrate on boosting manufacturing capabilities and streamlining supply networks. In the European E- brokerage Market, Southern Europe - known for its rich culinary legacy and lively food and drink culture - offers a distinct environment. Here, the focus is on high-end packaging for things such as wine, olive oil, and gourmet foods. The aim to protect the area's natural beauty and advance eco-friendly behaviour is fueling the growth of sustainability projects.

Years considered in this report:

  • Historic year: 2018
  • Base year: 2023
  • Estimated year: 2024
  • Forecast year: 2029

Aspects covered in the report:

  • E-brokerage market Outlook with its value and forecast along with its segments
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendations

By Service Provider:

  • Full Time Broker
  • Discounted Broker

By Ownership:

  • Privately Held
  • Publicly Held

By End user:

  • Retail Investor
  • Institutional investor

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, the analysts made primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once they acquired the primary data, they started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the e-brokerage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic/Demographic Snapshot
5. Global E-Commerce Packaging Market Outlook
5.1. Market Size by Value
5.2. Market Share by Region
5.3. Market Size and Forecast, by Packaging Type
5.4. Market Size and Forecast, by Materials Type
5.5. Market Size and Forecast, by End-Use Industry
6. Europe E-Commerce Packaging Market Outlook
6.1. Market Size by Value
6.2. Market Share by Country
6.3. Market Size and Forecast, by Packaging Type
6.4. Market Size and Forecast, by Materials Type
6.5. Market Size and Forecast, by End-Use Industry
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. COVID-19 Effect
7.5. Supply Chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Germany E-Commerce Packaging Market Outlook
7.8.1. Market Size by Value
7.8.2. Market Size and Forecast by Packaging Type
7.8.3. Market Size and Forecast by Materials Type
7.8.4. Market Size and Forecast by End-Use Industry
7.9. United Kingdom E-Commerce Packaging Market Outlook
7.9.1. Market Size by Value
7.9.2. Market Size and Forecast by Packaging Type
7.9.3. Market Size and Forecast by Materials Type
7.9.4. Market Size and Forecast by End-Use Industry
7.10. France E-Commerce Packaging Market Outlook
7.10.1. Market Size by Value
7.10.2. Market Size and Forecast by Packaging Type
7.10.3. Market Size and Forecast by Materials Type
7.10.4. Market Size and Forecast by End-Use Industry
7.11. Italy E-Commerce Packaging Market Outlook
7.11.1. Market Size by Value
7.11.2. Market Size and Forecast by Packaging Type
7.11.3. Market Size and Forecast by Materials Type
7.11.4. Market Size and Forecast by End-Use Industry
7.12. Spain E-Commerce Packaging Market Outlook
7.12.1. Market Size by Value
7.12.2. Market Size and Forecast by Packaging Type
7.12.3. Market Size and Forecast by Materials Type
7.12.4. Market Size and Forecast by End-Use Industry
7.13. Russia E-Commerce Packaging Market Outlook
7.13.1. Market Size by Value
7.13.2. Market Size and Forecast by Packaging Type
7.13.3. Market Size and Forecast by Materials Type
7.13.4. Market Size and Forecast by End-Use Industry
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Positioning Matrix
8.4. Porter's Five Forces
8.5. Company Profiles
8.5.1. Amcor plc
8.5.1.1. Company Snapshot
8.5.1.2. Company Overview
8.5.1.3. Financial Highlights
8.5.1.4. Geographic Insights
8.5.1.5. Business Segment & Performance
8.5.1.6. Product Portfolio
8.5.1.7. Key Executives
8.5.1.8. Strategic Moves & Developments
8.5.2. Mondi plc
8.5.3. DS Smith plc
8.5.4. Smurfit Kappa Group plc
8.5.5. International Paper Company
8.5.6. Sealed Air Corporation
8.5.7. WestRock Company
8.5.8. Stora Enso Oyj
8.5.9. Berry Global Group, Inc
8.5.10. Ranpak Holdings Corp.
8.5.11. Avery Dennison Corporation
8.5.12. Tetra Pak International S.A.
9. Strategic Recommendations
10. Annexure
10.1. FAQs
10.2. Notes
10.3. Related Reports
11. Disclaimer
List of Figures
Figure 1: Global E-Commerce Packaging Market Size (USD Billion) by Region, 2023 & 2029
Figure 2: Market attractiveness Index, by Region 2029
Figure 3: Market attractiveness Index, by Segment 2029
Figure 4: Global E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global E-Commerce Packaging Market Share by Region (2023)
Figure 6: Europe E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Europe E-Commerce Packaging Market Share by Country (2023)
Figure 8: Germany E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: UK E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: France E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Italy E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: Spain E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 13: Russia E-Commerce Packaging Market Size by Value (2018, 2023 & 2029F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2023
Figure 15: Porter's Five Forces of Global E-Commerce Packaging Market
List of Tables
Table 1: Global E-Commerce Packaging Market Snapshot, by Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global E-Commerce Packaging Market Size and Forecast, by Packaging Type (2018 to 2029F) (In USD Billion)
Table 6: Global E-Commerce Packaging Market Size and Forecast, by Materials Type (2018 to 2029F) (In USD Billion)
Table 7: Global E-Commerce Packaging Market Size and Forecast, by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 8: Europe E-Commerce Packaging Market Size and Forecast, by Packaging Type (2018 to 2029F) (In USD Billion)
Table 9: Europe E-Commerce Packaging Market Size and Forecast, by Materials Type (2018 to 2029F) (In USD Billion)
Table 10: Europe E-Commerce Packaging Market Size and Forecast, by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 11: Influencing Factors for E-Commerce Packaging Market, 2023
Table 12: Germany E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 13: Germany E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 14: Germany E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 15: United Kingdom E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 16: United Kingdom E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 17: United Kingdom E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 18: France E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 19: France E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 20: France E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 21: Italy E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 22: Italy E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 23: Italy E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 24: Spain E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 25: Spain E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 26: Spain E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)
Table 27: Russia E-Commerce Packaging Market Size and Forecast by Packaging Type (2018 to 2029F) (In USD Billion)
Table 28: Russia E-Commerce Packaging Market Size and Forecast by Materials Type (2018 to 2029F) (In USD Billion)
Table 29: Russia E-Commerce Packaging Market Size and Forecast by End-Use Industry (2018 to 2029F) (In USD Billion)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amcor plc
  • Mondi plc
  • DS Smith plc
  • Smurfit Kappa Group plc
  • International Paper Company
  • Sealed Air Corporation
  • WestRock Company
  • Stora Enso Oyj
  • Berry Global Group, Inc
  • Ranpak Holdings Corp.
  • Avery Dennison Corporation
  • Tetra Pak International S.A.