Europe Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Europe electric hair brush market is expected to grow from US$ 176.60 million in 2022 to US$ 287.24 million by 2030. It is estimated to grow at a CAGR of 6.3% from 2022 to 2030.

Technological Advancements in Hair Styling Products

In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in 2022, Revlon updated its popular One-Step Volumizer with the introduction of its new and enhanced One-Step Volumizer Plus 2.0. The newly launched product is a softer version of the original One-Step Volumizer. The company launched One-Step Root Booster, a styler for shorter stylers and bangs. in August 2020, GHD (Good Hair Day) Hair, a UK-based manufacturer of hair care products, introduced its new GHT-rise hairbrush. This volumized hot hairbrush is intended to increase hair volume twice using Ultra-zone SMART technology. Also, in 2020, The flagship brand of Sanyei Co., Ltd., ION-Sei, entered the global market with patented cutting-edge technology, the ION Sei electric toothbrush. The new product was introduced in the US after success in the UK, Ireland, and Germany. Thus, technological advancements by crucial market players are anticipated to offer lucrative opportunities for the electric hairbrush market during the forecast period.

Europe Electric Hair Brush Market Overview

The Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The strong presence of local and international brands offering a diverse range of products has propelled the market growth in the region. Koninklijke Philips N.V., L'Oréal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oréal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling. Increasing spending on cosmetic products and rising consciousness about men’s grooming in countries such as Germany, the UK, and France is expected to propel the market growth. Beauty trends, including sleek, straight hair, loose wave, and natural-looking styles, are growing in the region, creating a growth opportunity for the electric hair brush market. In Italy, beauty trends are often favored by natural and effortless hairstyles, surging the demand for electric hair brushes. Further, the influencers and beauty bloggers in the region had a significant impact on consumer's choices. Positive reviews and endorsements from trusted sources influenced the popularity of specific electric hair brushes. The increasing environmental consciousness has surged the demand for eco-friendly electric hair brush options that are energy-efficient and made from sustainable materials, further providing market growth opportunities in the region.

Europe Electric Hair Brush Market Segmentation

The Europe electric hair brush market is segmented into product type, category, distribution channel, and country .

Based on product type, the Europe electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Europe electric hair brush market in 2022.

Based on category, the Europe electric hair brush market is segmented into men, women, and unisex . The women segment held the largest share of the Europe electric hair brush market in 2022.

Based on distribution channel, the Europe electric hair brush market is segmented int o the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Europe electric hair brush market in 2022.

Based on country, the Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Europe electric hair brush market.